Beasley Broadcast : Format Signal Swaps Within Southwest Florida Radio Cluster
May 28, 2021 at 05:22 pm EDT
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Nio Fernandez Promoted to Beasley Media Group Director of Latin Formats
Beasley Media Group has unveiled the following format signal swaps and promotion within the company's Southwest Florida-based radio properties:
The Playa Adult Hispanic format, originally launched 2016 and heard on WRXK-hd2, Playa 98.1 Salsa Y Mas, has officially moved to WWCN 99.3FM's 50,000 watt signal and has been rebranded as The New Playa 99.3-Los Éxitos de Hoy y Favoritas de Ayer (Today's hits and Yesterday's favorites).The official new station website can be found at www.playa993.com.
In addition, Nio Fernandez has been named Beasley Media Group Director of Latin Formats. In his new role, he will be responsible for overseeing all Latino brands for the company while continuing his current Program Director duties at Beasley Tampa's sister station, WYUU-FM/ 92.5 Maxima.
In addition, ESPN Radio has returned to its original frequency, 770 AM WBCN-AM (formerly known as WJBX-AM) as 'ESPN Southwest Florida'. The format will be simulcast the on translators 101.5 FM, and 104.3-FM. The station's official website is www.ESPNSWFL.com.The news-talk format previously heard on WBCN has been discontinued.
'We are absolutely thrilled to provide a larger voice for the Spanish speaking community in Southwest Florida and promote Nio to his new role of overseeing Beasley Media Group's Hispanic programming,' said Chief Content Officer, Justin Chase. We look forward to providing the very best entertainment for the Latin community for many years to come.'
'This move is a testament of Beasley's commitment and focus on diversity and on the organization's enthusiasm for the rapidly changing demographics in the United States,' said Fernandez. 'I'm honored to be a part of this important initiative.'
'Southwest Florida has witnessed and embraced the growth of the Hispanic population in the area,' said AJ Lurie, Vice President and Market Manager of the company's Southwest Florida radio cluster. 'This community deserves more variety, and we're proud to be a part of the most powerful radio signal super-serving our audience.'
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Beasley Broadcast Group Inc. published this content on 28 May 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 May 2021 21:21:03 UTC.
Beasley Broadcast Group, Inc. is a multi-platform media company. The Company's primary business is operating radio stations throughout the United States. It offers local and national advertisers integrated marketing solutions across audio, digital and event platforms. The Companyâs segments include Audio and Digital. The Company owns and operates radio stations in various radio markets, including Atlanta, Augusta, Boston, Charlotte, Detroit, Fayetteville, Fort Myers-Naples, Las Vegas, Middlesex, Monmouth, Morristown, Philadelphia, and Tampa-Saint Petersburg. The Company owns approximately 59 amplitude modulation (AM) and frequency modulation (FM) stations in 13 large- and mid-size markets in the United States. Its subsidiaries include Beasley Mezzanine Holdings, LLC, Beasley Media Group, LLC, Beasley Media Group Licenses, LLC and OutlawsXP, Inc.