Beluga : Partnership prolongation with YEREVAN ARARAT BRANDY-WINE-VODKA FACTORY

Novabev Group and YEREVAN ARARAT BRANDY-WINE-VODKA FACTORY, one of the leading producers of Armenian cognacs, have signed an agreement to extend their partnership for five years. During this period Novabev Group will be the exclusive distributor of Noy cognacs in Russia.

Noy is a world famous brand present in more than 30 countries of the world. In Russia the brand is number 1 in its category. The product is unique with cognac distillates produced from local grape varieties grown exclusively on the territory of the Republic of Armenia. The range represented in Russia includes Noy Traditional, Noy Gift, Noy Araspel, Noy Classic, Noy Sovereign, Noy 30 years, Noy 50 years.

Novabev Group has an extensive distribution system and a growing own retail - the WineLab chain has more than 1,700 stores. These resources make it possible to effectively represent both its own products and those of its partners in Russia. By the end of 2023, the sales volume of imported brands increased by 10%, breaking the milestone of 1 million 9L cases.

Since the agreement was signed in 2020, the brand portfolio of the Armenian company in Russia has been actively developing: the sales volume of the entire assortment has doubled, and the Noy Araspel brand has grown 3.6 times.

After four years of work, the management of the companies had no doubts about extending their cooperation. During these turbulent years, both organizations proved to be reliable partners united by common goals and vision in business development.