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    BRS   FR0000075228

BOURSORAMA

(BRS)
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BOURSORAMA : Launch of the Boursorama's tablet app

07/24/2012 | 05:09am EDT
PRESS RELEASE Launch of the Boursorama's tablet app

Boulogne-Billancourt, July 19, 2012 - Boursorama launches its tablet application available on iOS, Android and soon Windows 8. In addition to banking and trading, the tablet application allows anyone to access the rich content of the information portal.

With more than 1.5 million tablets sold in France in 2011, and 3 million predicted for 20121, the share of tablets in
Internet browsing will be higher than the Smartphones's share by the start of 2013. In 2014, tablets will represent
10 % of total web traffic2.
Based on these observations, Boursorama pursues the deployment of its mobile strategy. After the launch on iPhone, Android and Winphone of its banking application, one of the most complete of the market, Boursorama launches a tablet application providing access to its three activities: banking, trading and information portal.
This launch is being made on several devices simultaneously: iPad, Android Tab and Surface, the tablet developed
by Microsoft that will be marketed soon, so that everyone can find the depth of Boursorama's content and functionalities on the tablet of their choice.

Innovations: enriched content for everyone, and more functionalities for customers


ę Publicnow 2012
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Managers and Directors
Benoit Grisoni General Manager
Jean-Philippe Lavenir Chief Financial Officer
Philippe Aymerich Chairman
Bertrand Le Bras Director-Information Systems
Nicole Viviand Operations Director
Sector and Competitors