Launch of the Boursorama's tablet app
Boulogne-Billancourt, July 19, 2012 -
Boursorama launches its tablet application available on
iOS, Android and soon Windows 8. In addition to banking and
trading, the tablet application allows anyone to access the
rich content of the information portal.
With more than 1.5 million tablets sold in France in 2011,
and 3 million predicted for 20121, the share of
Internet browsing will be higher than the Smartphones's share
by the start of 2013. In 2014, tablets will represent
10 % of total web traffic2.
Based on these observations, Boursorama pursues the
deployment of its mobile strategy. After the launch on
iPhone, Android and Winphone of its banking application, one
of the most complete of the market, Boursorama launches a
tablet application providing access to its three activities:
banking, trading and information portal.
This launch is being made on several devices simultaneously:
iPad, Android Tab and Surface, the tablet developed
by Microsoft that will be marketed soon, so that everyone can
find the depth of Boursorama's content and functionalities on
the tablet of their choice.
Innovations: enriched content for everyone, and more
functionalities for customers