Cabela's Incorporated (NYSE:CAB) announced today that Beth M. Pritchard has been appointed to its Board of Directors.

"I am delighted that Beth has joined our Board," said Tommy Millner, Cabela's Chief Executive Officer. "Beth's impressive retailing expertise, marketing knowledge and leadership experience will be invaluable as we continue to focus on our strategic initiatives and look to profitably expand our retail store count."

Ms. Pritchard has been the Chief Executive Officer of Sunrise Beauty Studio, LLC since February 2009. Sunrise Beauty Studio provides the conceptualization, development and commercialization of third party beauty care brands for major retail and wholesale customers. Ms. Pritchard was the President and Chief Executive Officer of Dean & Deluca, Inc., a retailer of gourmet and specialty foods, from June 2006 to November 2007 and was Vice Chairman of Dean & Deluca from December 2007 to November 2008. Ms. Pritchard was the President and Chief Executive Officer of Organized Living, Inc., a retailer of home and office storage and organization products, from January 2004 until May 2005. From 1991 to 2003, Ms. Pritchard was an executive with Limited Brands, Inc., a specialty retailer, serving as President and Chief Executive Officer of Bath & Body Works. Ms. Pritchard currently serves as a director of Vitamin Shoppe, Inc. and has previously served as a director of Ecolab Inc., Borders Group, Inc. and Albertson's, Inc.

About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is the world's largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".

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