Creative Peripherals and Distribution Limited Announces Distribution Agreement with Hyperice Inc
August 04, 2021 at 06:21 am EDT
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Creative Peripherals and Distribution Limited announced that its distribution agreement with Hyperice Inc. Creative Peripherals would be the exclusive distributor for a broad range of Hyperice's fitness, wellness & health products starting with massagers and compression devices across India. The products range would encompass percussion technology, dynamic air compression (DAC), vibration technology, thermal technology, ice compression technology (ICT) and an app. Hyperice is a niche well-established brand specializing in technology-based products for massage and muscle relaxation across the world. The brand is associated with NBA and Olympics for their product offerings, with the likes of Grand Slam Champion Naomi Osaka endorsing the brand for its benefits for athletes as well as common people alike. Its products are used worldwide not only by professional athletes and fitness enthusiasts but also people with a sedentary lifestyle; and India is a high potential growth market for such products, with increasing health awareness among the masses.
Creative Newtech Limited is an India-based company, which is engaged in the information and communication technology distribution market. The Companyâs segments include Fast Moving Social Media Goods (FMSG), Fast Moving Consumer Technology (FMCT), Enterprise Business (EB) and Fast-Moving Electronic Goods (FMEG). The FMCT segment includes established and fast-moving consumer products that cater to personal as well as organizational demands, such as Samsung, iBall and Viewsonic. The EB segment comprises products which are supplied to enterprises and are high-volume. Some brands in this category include MSi, Printronix and Philips. The FMEG segment covers its alliance with Reliance, through which it offers home appliances, bulbs and lights from brands, such as BPL and Kelvinator. The Companyâs business-to-business (B2B) e-commerce platform caters to a range of sub-distributors, retailers and other customers, and serves as a one-stop-shop offering end-to-end solutions for them.