DATA Communications Management Corp. announced the launch of PRSNL™, a full-service, end-to-end, personalized video content platform. PRSNL encompasses all aspects of creating and delivering personalized videos — from strategy, storyboarding, and creative development to editing, hosting, and distribution.

Personalized video delivery at scale is a complex process that requires specialized knowledge, technology, and resources that most companies do not have readily available. Personalization also involves the use of customer data, which requires rigorous attention to privacy and security. Consumer expectations for personalized, multichannel communication have never been higher — according to McKinsey, 71% of consumers expect companies to deliver personalized interactions.

And across those channels, video has emerged as a leading application to engage consumers and help them understand brands, products, and services. Consequently, marketers are investing more heavily in video content. However, 63% of digital marketing leaders continue to struggle with delivering personalized experiences, according to Gartner.

This is particularly the case when it comes to generating video content; as noted by HubSpot, key challenges include lack of time to create content, difficulty developing a video strategy, and inadequate budgets. Simply put, personalized videos can deliver powerful levels of audience engagement, but producing and delivering them can be dauntingly difficult.