MEDIA RELEASE Page 1 of 1 For Immediate Distribution 17 February 2014 DAVID JONES SECURES LORNA JANE IN A DEPARTMENT STORE FIRST

David Jones Limited (DJS) today announced that it has entered into a department store exclusive agreement with leading Australian activewear brand Lorna Jane. From March 2014 Lorna Jane mainline and the newly created 'Uniquely' by Lorna Jane will be available in David Jones' flagship CBD stores nationally.
This is the first time Lorna Jane will be available at a department store and coincides with the brand's 25th anniversary. It will form the anchor of David Jones' strategic expansion into womens activewear, a category pioneered by Lorna Jane.
Lorna Jane is Australia's market leader in fitness fashion apparel designed by women for women. Founded by Lorna Jane Clarkson, who remains as Chief Creative Officer, the brand is Australia's leading lifestyle brand which has grown into a global multi million dollar empire with 156 stores internationally.
Today the Lorna Jane brand is a household name synomous with quality activewear, specialising in fashion gym and sportswear, yoga and lifestyle clothing as well as intimates and accessories.
David Jones General Manager Womenswear - Sophie Clark said, "For some time we have noticed an inceasing lifestyle trend in Australia particularly amongst our customer, where activewear has evolved from being garments of functionality to becoming fashion wear that doubles up as casual wear on weekends.
The global activewear market grew by more than 7.5% in 2013 and expectations are that it will continue to grow. We have identified this category as an area of growth for our business and are delighted to be partnering with Lorna Jane, Australia's leading womens activewear brand, as its Australian department store exclusive partner,"Ms Clark concluded.
Lorna Jane Clarkson said, "We decided to partner with David Jones because they are Australia's leading fashion department store. This relationship proves that activewear is no longer confined to formal exercise, but has become a fashion staple for modern women that want their wardrobe to connect with their lifestyle."
"I hope this partnership with David Jones encourages more women to embrace active living and ultimately lead better, healthier lives," she said.
Lorna Jane will sit alongside David Jones' current activewear brands Brasilfit, Adidas and Bonds Active. FOR FURTHER INFORMATION CONTACT:
Tahli Koch
Publicity Manager - David Jones
T: 02 9266 5014
M: 0448 908 480
E: tkoch@davidjones.com.au

David Jones Limited A.C.N. 000 074 573

A.B.N. 75 000 074 573

distributed by