This Fortune 500 client has leveraged the TotalSocial platform for several of its now twenty-three major brands and recorded over
The contract is focused on measuring the effectiveness of a digital advertising and multimedia marketing spend for a recent product innovation campaign. Description of services includes an in-depth consumer research data-analytics report from over 1,500 respondents interviewed online to measure online and offline (word-of-mouth) data and critical KPIs (key-performance-indicators) for the brand. In doing so,
A post-campaign report highlights relevant findings that include; performance KPIs, offline word-of-mouth, and key comparisons to previous metrics to be used to maximize attribution of future marketing efforts. Primary insights are the incremental and additive impact of the campaign on; brand awareness (and favorability), recall of campaign marketing activations, volume of word-of-mouth and online 'buzz', recall of key brand imagery statements, and benchmark performance versus competitors.
We are pleased to grow our relationships with this global leader in the food and beverage category. TotalSocial's ten-year database and patented methodologies provides clients with measurable ROI by maximizing attribution by evaluating engagement of online and offline volume, sentiment, influence and brand equity. This latest services contract underscores the value of our proprietary data as leading brands continue to use TotalSocial to validate their digital advertising and media spend,' added
Contact:
Tel: +1 (877) 879-3485
Email: IR@dgtlinc.com
Flagship PaaS (platform-as-a-service) TotalSocial is a leading social intelligence software for Fortune 500 brands and companies that focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. TotalSocial has a proprietary ten-year database of unique brand, industry, and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its F500 level clients. TotalSocial is expanding its products and service offerings to a full-service social media marketing content, analytics, and distribution-platform.
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