Digital Media Solutions, Inc. announced the appointment of David Cantrell as Executive Vice President of Brand Performance. Beginning May 1, Cantrell will lead the award-winning DMS Performance Ad Market in its continued growth. With more than 20 years of experience in executive-level roles at digital advertising and ecommerce brands, Cantrell considers himself a “digital-first executive” known for developing and executing data-driven strategies and achieving strong, quantifiable results. During Cantrell’s tenure, revenue doubled at Lifescript, Inc. and tripled at LowerMyBills.com and ClassesUSA.com. Most recently, Cantrell leveraged his industry expertise, consulting with senior leaders and executives at startups and growth-stage businesses to define their growth strategies. In his new role at Digital Media Solutions, Cantrell will report to Fernando Borghese, Chief Operating Officer.