Emblem Corp. announced the launch of its first adult-use cannabis brand, Symbl. Leveraging Emblem's existing brand strength in the medical market, Symbl was created to offer an equally thoughtful brand experience for those seeking cannabis for recreational use that fits within their productive lifestyle. Symbl was carefully crafted to be an approachable brand for Canadians as they navigate the new cannabis landscape come legalization on October 17, 2018. The brand will break through with a simple mission to inspire curiosity. The launch of Symbl kicks off with the ‘Get Curious’ campaign that champions the spirit of purposeful curiosity. The sentiment behind ‘Get Curious’ is to complement Canadians' growing interest in learning about cannabis and help them discover the properties of cannabis. Through brand activities and experiences, Symbl will engage consumers on this new journey. Tailored to meet the needs of both novice and seasoned consumers, Symbl will offer a curated selection of signature cannabis products in both dried flower and oil formats. Symbl cannabis is carefully grown and cultivated to ensure a quality experience.