Farmers Edge Inc. and Merit Functional Foods (Merit) have launched a pilot program aimed at improving the production, quality, traceability, and marketing opportunities of Canadian protein crops. Merit is a Canadian producer of non-GMO pea protein and is first to market in the world with non-GMO canola protein. The new program will improve the efficiency, sustainability, and competitiveness of the ingredients produced by Merit, thereby increasing returns for growers and creating a reliable food supply to meet an increasing demand. Plant-based eating is on the rise globally, and the market for plant proteins continues to grow rapidly. This partnership will leverage the power of connected field sensors and big data analytics to create a high-tech solution that enhances predictive modeling, digital traceability, and connectivity within the agri-food supply chain. The pilot’s marketing element will focus on matching buyers to producers, executing contracts, and searching out or monitoring regulatory and other standards. A fully digitized, streamlined process makes it easy for producers to participate in the program and access higher-value global markets, which leads to increased farm income. As the demand for plant protein rises, so does the demand for transparency in the market and the ability to trace the origin of foods back to the farm. Traceability audits have gone from a one-page checklist to a binder of paperwork to verify crop production data. Farmers Edge provides a comprehensive digital platform that includes crop types, plant dates, applications, predicted yields, harvested yields, historical practices, and other field data. This information is automatically stored in an organized, secure, and consistent format, where traceability becomes a clear-cut process. Farmers Edge growers can diversify their portfolio of market opportunities to meet the evolving needs of consumers, and food companies can more easily source top-quality ingredients with the verified records they need for labelling and marketing.