Francesca's Holdings Corporation and Poq announced its partnership to develop francesca's® first mobile application. As part of the Company's effort to meet the customer wherever, whenever and however she chooses to shop, francesca's® plans to launch a new iOS app this summer and a new Android app later this year, in time for Black Friday and the holiday season. Recognizing that mobile is increasingly becoming her preferred way to shop, this application will be designed to enhance the customer experience when she engages with francesca's® on her smart phone. The new digital format will provide an elevated design, improved navigation and increased ease of use.