GURU Organic Energy Corp. announced the appointment of Rajaa Grar as Chief Revenue Officer for the Company, effective immediately. Rajaa Grar is an award-winning brand marketing and digital global leader with close to 20 years of experience. From July 2020 until August 2022, she was Chief Marketing and Digital Officer at Nutrabolt, owner of C4 Energy, where she successfully refocused the company's marketing efforts, resulting in doubling the company's digital and total revenue over a two-year period. Ms. Grar also served as Head of Global Brand Marketing at Paula's Choice Skincare (acquired by Unilever in 2020) where she oversaw social, influencer, digital content and omnichannel sales, led a complete creative rebrand and transformed the 25-year skincare brand into a social media darling, propelling its brand buzz and awareness with young millennials and Gen-Z consumers. Ms. Grar has extensive marketing experience building many of today's most popular CPG and retailer brands, including Amazon, Starbucks, and Coors Light.
Ms. Grar holds a Master of Business Administration from Northwestern University – Kellogg School of Management, a Bachelor of Arts from McGill University in Marketing and International Business, and a Bachelor of Science in Microbiology from the University of Montreal.