Healthy Extracts Inc. has appointed J. Scott Landers to the new position of executive vice president of sales and marketing. Landers brings to Healthy Extracts more than two decades of senior executive experience where he has led the successful launch and revenue growth of new product and service offerings for KPMG, IBM, DISH Network, CenturyLink, NEC and other industry leaders. Landers most recently served as managing director of Jaybird Group.

At Jaybird, he helped build a $2 million software development business from the ground up using Agile Marketing methodologies and leading a team of full-stack developers. Prior to Jaybird, he served as managing director of Moonlight Media, an online marketing agency that focused on SEO, content and pay-per-click, where he was responsible for developing and implementing operational and marketing strategies that helped drive annualized revenues from zero to over $8 million in less than a year. For Moonlight Media clients he developed automated tools that analyzed ad inventory yields and optimized per inquiry ad placements, ultimately achieving an industry-leading yield of 40% above industry average.

Landers has also served as marketing director for DISH Network, and vice president of sales for Meridian Investment Managements ICON Funds.