Houghton Mifflin Harcourt (HMH) on Aug. 12, 2019, announced that it has appointed Mike Evans as its first Chief Revenue Officer. In this newly created position, Evans will be responsible for HMH's K-12 go-to-market strategy and customer lifecycle through the leadership of a new customer-focused organization at HMH. The CRO role, gaining popularity in the technology industry, offers unified orchestration among the intertwined teams responsible for customer success. At HMH, Evans will provide holistic leadership across the essential functions of sales, marketing, customer success, technical support and enterprise project management. This structure will support HMH's sharpened focus on building a continuous product development and delivery model to empower educators with connected solutions that seamlessly integrate the many learning programs and tools they use each day. To further enable this shift, HMH has appointed Peter George as Chief Technology Officer, leading a newly-created technology solutions group focused on the architecture of its digital platform and the successful delivery and application of its solutions. George, previously HMH's Chief Engineering Officer, will oversee the engineering, learning science, software design and platform management teams, which together will concentrate on refining the end-to-end digital customer experience. HMH has also affirmed its commitment to the general manager leadership model across its lines of business, and has appointed Amy Dunkin, formerly HMH's Chief Marketing Officer, to EVP and GM of Professional Services. Critical to HMH's Learning Company vision, HMH Professional Services nurtures the central role of the educator in the learning experience, encompassing best-in-class professional learning, coaching and consulting, including the International Center for Leadership in Education, Math Solutions and Literacy Solutions.