Highlights:
The Virtual Experience Centre (VEC) launched in 2020, allows customers to browse a
VEC supported consumer brand engagement during lockdown and has seen sustained growth since opening
Consumers can now enjoy the full range of
Since opening its virtual doors in 2020, the VEC sought to support consumer touch points during the pandemic. Initially, the showroom offered the chance to explore four key models: TUCSON, i20,
However, despite physical showrooms reopening, engagement with our VEC has gone from strength to strength. It has seen over 64,000 visitors and over 900 test drives booked. Now, we have expanded it further to showcase the entire product line up within a three-tier showroom. Each room has a unique look and feel to convey the emotion and design language associated with the specific models hosted within it.
The Assurance room allows you to browse
Progress
In Progress,
Performance
Finally, the Performance room features
The VEC can be accessed directly via
As an automotive innovator, we responded quickly to the challenges of COVID with the launch of the Virtual Experience Centre in 2020. Since then, we have all had to adapt to new ways of living and working. This brand space has quickly become a significant part of our customers' journey and we will continue to evolve it for the future.
Managing Director,
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