WEST HOLLYWOOD, Calif., Nov. 19 /PRNewswire/ -- Citysearch, a leading online local guide and an operating business of IAC (Nasdaq: IACI), today announced a new Mobile by Citysearch Web experience, including unique functionality that enables users to write reviews directly from mobile phones and a text-to-phone service to share business listings. The new Mobile by Citysearch, currently in Beta, provides a more intuitive mobile browsing experience and tailors interactive content to each unique device. Mobile by Citysearch offers an optimized mobile browsing experience for trusted local content, integrating Citysearch's millions of business listings, editorial reviews, and user-generated recommendations. In related news, Citysearch also today announced the upgraded Citysearch (see related release entitled: Citysearch Rebuilt to be More Local, Social and Mobile).

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"The new Mobile by Citysearch converts any handheld from an access device to an input device -- it's a true two-way experience that empowers users to keep up with the social sphere on the go," said Jay Herratti, CEO of Citysearch. "Our new mobile experience makes it easy for people to find relevant, local information and participate in the online conversation from anywhere they choose."

Additional features and an intuitive interface will continue to deliver the leading experience that Citysearchers have come to expect from their favorite online local guide. Key features of Mobile by Citysearch include:

-- Interface tailored to your needs. Mobile by Citysearch is the only mobile guide that tailors the local search experience based on the user's mobile device, optimizing key attributes, including content layout and keystrokes required to surface search results. Users can sift through listings by shortcuts, thumbwheel or via touch screen, depending on phone's design. Citysearch is optimized for multiple handheld platforms, including Blackberry, Windows Mobile and Nokia devices, among others.

-- Reviews on the go. Users can immediately write reviews from their mobile device, and let their community know what they truly think of an establishment's quality, ambience, service, food or products.

-- Popular Web features. Users who love and rely on "Best of Citysearch," found on the Citysearch website here: http://www.citysearch.com/allcities, can now access this information right from their mobile phone, receiving the best suggestions for local hotspots.

-- Personalized experience. Now, Citysearch users have multiple ways to search for and sort content based on their personal preferences. New navigation tools, and drop down fields on select phones allow people to narrow their searches based on various attributes or distance.

-- Share listings. Users can text business listing information, including name, contact information, Citysearch star rating, and more to any mobile phone and save that information for future sharing.

"The Mobile by Citysearch platform uses intelligent device detection to optimize the navigation and user interface for the phone's unique operating system, screen, keyboard, and browser capabilities," said Dinesh Moorjani, vice president of IAC Mobile. "As consumers face more device choices and adopt new features, they can remain confident that Mobile by Citysearch will evolve with their preferences."

Mobile by Citysearch has been ranked by Nielsen as one of the top ten most accessed Internet brands on the mobile web.(1) The new mobile platform retains well-known aspects of the site with easy browsing capabilities that allow users to search by name or category for restaurants and other businesses, read and write reviews and view merchant information. Consumers can also set a default search location and go from search to call with one click.

With over 90% of phones in the US supporting mobile Web browsing, Citysearch will be widely available in the palm of your hand.

Mobile by Citysearch is available on the vast majority of mobile phones at: http://www.citysearch.com

About Citysearch

Citysearch is the essential urban companion for living bigger, better and smarter in your city. Combining in-the-know editorial recommendations, candid user comments, and expert advice from local businesses, we keep you connected to the most popular and undiscovered places wherever you are. Citysearch is an operating business of IAC (NASDAQ: IACI). For more information, visit http://www.citysearch.com.



     Media Contact:
     Darcy Cobb
     Dotted Line Communications for Citysearch
     310.472.8600
     darcy@dottedlinecomm.com

   (1) Nielsen, Top 10 Internet brands accessed via a mobile device in 2007

SOURCE Citysearch