Informatica Inc. announced that UnionBank of the Philippines has chosen to adopt Informatica?s intelligent Master Data Management (MDM) SaaS as the bank transitions from an on-premises solution to the cloud as part of the Bank?s cloud-first digital transformation strategy. UnionBank has always been the first to embrace technological innovations including, but not limited to, cloud and AI to empower its customers. With its acquisition of the Citibank retail banking business in the country, this vision will shape the banking experience of more than 12 million customers including over a million customers acquired from Citi.

UnionBank thus needs to ensure its systems of engagement can reliably provide trustworthy, near real-time information to improve Know Your Customer (KYC) initiatives, accelerate customer onboarding and enhance multi-channel customer engagement, advanced analytics and regulatory reporting. With Informatica?s Intelligent MDM and 360 Applications powered by Informatica?s AI-powered Intelligent Data Management Cloud? (IDMC) platform, UnionBank is able to build an enterprise-wide 360-degree view of customers, distinguishing unique customers and their multiple relationships across the bank.

This allows UnionBank to exceed customer expectations and deliver highly personalized services based on a single real-time source of trusted data. The bank will also be better able to counter money laundering and fraud to protect customers while meeting regulatory obligations.