Nielsen Media announced the launch of VisualDNA for the Hong Kong Market. VisualDNA, Nielsen's proprietary data that helps companies, brands and marketers understand the human personality, allowing businesses to serve their customers better. In partnership with Innity, a leading online media company, Nielsen VisualDNA allows the provision of audience personality to marketers for the first time. The data is a result of a global psychographic personality test that has been taken by over 40 million people. VisualDNA enables Innity to run personality-based marketing campaigns with highly customized messages, all with the grand goal to enhance ad resonance and boost campaign performance. Depending on campaign types, marketers can target audiences by demographics, lifestyle, brand preference, personality and shopping personality. Personality and shopping personality audience data is the core component of the VisualDNA launch. While some consumers are constantly looking for new ideas and the opportunities to trial new brands, others tend to be more resistant to change. Personality-based audience data simply enables brands to more precisely target consumers based on individual motivations and habits which are core diverse human traits. As such, advertising budget can be spent more precisely and wisely.