Intellect Design Arena Ltd. and Wyth Financial (a trade name of Concentra Bank) announced that the bank has gone live with Intellect Contextual Banking Experience - Retail (CBX-R) deployed on Microsoft Azure to offer fully digital direct-to-customer bank offering to its customers. With a cloud-native, microservices-based and API-first architecture, Intellect's CBX-R is a comprehensive omni-channel solution catering to the ever-evolving demands of the modern bank customer. With the modern world being shaped by organizations that are putting customers at the centre of everything they do, customer expectations have become higher than ever.

They demand exceptional, seamless experiences across channels and innovative products at value from everyone they do business with ­ including their banks. To remain relevant, banks need to drive highly tailored, cross-channel interactions with their customers and provide them with an intuitive and intelligent user experience. With a vision of becoming Canada's leading mid-market digital bank, Wyth Financial was looking to leverage technology to launch a superlative direct-to-customer banking experience to customers with a digital-only approach.

Wyth chose Intellect as their digital partner for their deep domain expertise and a mutually shared vision of a fully digital bank.