Italian Exhibition S p A : Enthusiasm for the first Dubai Muscle Classic organized by IEG´s HBG Events

Press Release

(English translation)

Enthusiasm for the first Dubai Muscle Classic organized by IEG's HBG Events

47,000 spectators (via live streaming on YouTube) and contestants from 43 nations at the largest bodybuilding competition ever organized in the UAE

Eager expectation for the Dubai Muscle Show, the leading international fitness and wellness expo in the Middle East,

which will debut in October, again with the organization of Italian Exhibition Group's subsidiary company

Rimini (Italy) 25 February 2021 - Over 47,000 spectators following live streaming on YouTube, 309 contestants competing from 43 nations. These are the successful figures of the Dubai Muscle Classic, held this month (February), the largest bodybuilding competition ever organized in the Arab Emirates, organized for the first time by HBG Events, company of Italian Exhibition Group (IEG), in partnership with the Dubai Sports Council and Emirates Bodybuilding Federation (EBBF).

For Corrado Peraboni, CEO of IEG, "This was an excellent debut, based on the expertise of our company, which is a leader in the organization of expo events in the Wellness, Sport & Leisure sector.

In sync with our strategy of geo-cloning our events, the success of Rimini Wellness will contribute even more to boosting the Dubai Muscle Show,from 28th to 30th October 2021, being held simultaneously with the world Expo. The recent acquisition of the most important fitness and wellness expo event in the Middle East will make the Rimini edition even more international through time."

It is estimated that in the countries of the Cooperation Council for the Arab States of the Gulf (GCC) the health & fitness sector is worth approximately 1.4 billion dollars and in the United Arab Emirates alone the market will reach a compound annual growth rate of 9% between 2018 and 2022. The growth of the fitness sector in all the GCC, as well as IEG's expertise in the industry, has led the expansion of the Group in the Arab Emirates with last year's acquisition of the Emirati company HBG Events.

The two days of Dubai Muscle Classic, promoted by ProSupps and ProTan, featured male and female contestant competing in the various specialities, concluding with the "Men's Classic Physique", "Muscular Physique" and "Bodybuilding" categories and the award of the title of Dubai Muscle Classic champion. The huge event was staged in complete safety, in total compliance with all the health protocols regarding the health and hygiene precautions and measures foreseen on-site to fight Covid-19, such as negative swab tests in order to take part in the competition.

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head of corporate communication & media relation: Elisabetta Vitali; press office manager: Marco Forcellini; international press office coordinator: Silvia Giorgi

FOCUS ON ITALIAN EXHIBITION GROUP

Italian Exhibition Group (IEG), listed on the Screen-based Share Market (MTA) organised and managed by Borsa Italiana S.p.A., is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in Milan and Arezzo. The IEG Group is notable in the organisation of events in five categories: Food & Beverage; Jewellery & Fashion; Tourism, Hospitality and Lifestyle; Wellness, Sport and Leisure; Green & Technology. In the last few years, IEG started a significant expansion process abroad, also through the conclusion of joint ventures with local operators (for example, in the United States, Arab Emirates and in China). IEG closed the 2019 financial year with consolidated total revenues of € 178.6 million, an EBITDA of € 41.9 million and a consolidated net profit of € 12.6 million. In 2019, IEG totalled 48 organised or hosted fairs and 190 conferences. www.iegexpo.it

This press release contains forecast elements and estimates that reflect the management's current opinions ("forward-looking statements"), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.