Cautionary Statement Regarding Forward-Looking Statements

J. Alexander's Holdings, Inc. (also referred to herein as the "Company", "we", "us" or "our") cautions that certain information contained or incorporated by reference in this report and our other filings with the United States Securities and Exchange Commission (the "SEC"), in our press releases and in statements made by or with the approval of authorized personnel is forward-looking information that involves risks, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied by the forward-looking statements contained herein. Forward-looking statements discuss our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. Forward-looking statements are typically identified by words or phrases such as "may," "will," "would," "can," "should," "likely," "anticipate," "potential," "estimate," "pro forma," "continue," "expect," "project," "intend," "seek," "plan," "believe," "target," "outlook," "forecast," the negatives thereof and other words and terms of similar meaning in connection with any discussion of the timing or nature of future operating or financial performance or other events. Forward-looking statements include all statements that do not relate solely to historical or current facts, including statements regarding our expectations, intentions or strategies and regarding the future, including the impact of the novel coronavirus ("COVID-19") pandemic (including variant strains of COVID-19) on our operations, operating the Company's restaurants at increased capacities, consumer demand, the Company's sales, off-premise sales, cash position, cost containment efforts, liquidity, input costs, results of operations, new restaurant openings and the proposed merger (the "Merger") with SPB Hospitality LLC ("SPB Hospitality"). We expressly disclaim any intent or obligation to update these forward-looking statements. Other risks, uncertainties and factors which could affect actual results include, but are not limited to:



   •  the health and financial effects of the COVID-19 pandemic (including variant
      strains of COVID-19);


   •  our ability to keep our restaurants open for in-person dining, and to
      reestablish and maintain satisfactory guest count levels and maintain or
      increase sales and operating margins in our restaurants under varying
      economic conditions;


   •  the impact of surges in positive COVID-19 cases and new variant strains of
      COVID-19 on our operations, including potential future governmental mandates
      that could result in restaurant closures or suspension of or capacity
      restrictions on dine-in services and our ability to staff our restaurants
      while adhering to health guidelines;


   •  the effect of higher commodity prices, unemployment and other economic
      factors on consumer demand as a result of COVID-19 or otherwise;


   •  increases in food input costs or product/supply shortages and our response
      to them, including those related to COVID-19;


   •  the impact of shortages, interruptions and price fluctuations on our ability
      to obtain ingredients from our limited number of suppliers;


   •  our ability to comply with financial covenants under our loan agreement and
      to borrow available amounts under our lines of credit;


   •  the timing and likelihood of, and any conditions or requirements imposed in
      connection with, obtaining required shareholder or regulatory approval of
      the Merger;


   •  delay in closing the Merger or the possibility of non-consummation of the
      Merger, including due to litigation related to the Merger, or the occurrence
      of any event that could give rise to termination of the Merger Agreement;


   •  the risk that the Company will be unable to retain or hire key personnel due
      to the pendency of the Merger;


   •  the risk that disruption from the Merger may adversely affect the Company's
      business and its relationships with customers, suppliers or employees;


   •  the impact of pandemics, such as outbreaks of viruses, foodborne illnesses
      or other diseases;


   •  the impact of, and our ability to adjust to, general economic conditions and
      changes in consumer preferences;


   •  our ability to open new restaurants and operate them profitably, including
      our ability to locate and secure appropriate sites for restaurant locations,
      obtain favorable lease terms, attract guests to our restaurants or hire and
      retain personnel;


  • our ability to obtain financing on favorable terms, or at all;


  • the significant competition we face for guests, real estate and employees;


   •  our ability to increase sales and improve operating margins at our existing
      restaurants;


   •  the strain on our infrastructure caused by the implementation of our growth
      strategy;


   •  our ability to successfully transition certain of our existing J.
      Alexander's locations to Redlands Grill locations and any other future
      concept locations;


   •  the impact of economic downturns, volatile retail area traffic patterns or
      other disruptions in markets in which we have revenue or geographic
      concentrations within our restaurant base;


  • our expectations regarding the seasonality of our business;


   •  the impact of adverse weather conditions, including hurricanes, winter
      weather storms and other weather-related disturbances;


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   •  our inability to cancel and/or renew leases and the availability of credit
      to our landlords and other retail center tenants;


   •  the impact of negative publicity or damage to our reputation, which could
      arise from concerns regarding food safety and foodborne illnesses or other
      matters;


   •  the impact of changes in new information and attitudes regarding health and
      diets;


   •  the impact of increases in the price of, and/or reductions in the
      availability of, commodities, particularly beef and other supply chain items
      such as carry-out packaging;


  • the impact of the loss of key executives and management-level employees;


  • our ability to utilize and manage social media;


   •  the impact of proposed and future government regulation and changes in
      healthcare, labor, including minimum wage rates, leave benefits and other
      laws;


  • our expectations regarding litigation or other legal proceedings or claims;


  • our ability to enforce our intellectual property rights;


   •  the impact of information technology system failures or breaches of our
      network security;


   •  operating and financial restrictions and borrowing available under our loan
      agreement, our level of indebtedness and any future indebtedness;


   •  the impact of any future impairment of our long-lived assets, including
      tradenames;


   •  the impact of store closures, decreased business levels and property damage
      related to civil disturbances;


   •  factors that are under the control of third parties, including governmental
      agencies; and


   •  the other matters found under "Risk Factors," "Management's Discussion and
      Analysis of Financial Condition and Results of Operations" and "Business"
      discussed in our Annual Report on Form 10-K for the fiscal year ended
      January 3, 2021 filed with the SEC on March 18, 2021, as amended on April
      29, 2021 (the "2020 Annual Report") and in subsequent filings.

These factors should not be construed as exhaustive and should be read with the other cautionary statements in the 2020 Annual Report and this report. While we believe that our assumptions are reasonable, we caution that it is very difficult to predict the impact of known factors, and it is impossible for us to anticipate all factors that could affect our actual results including the economic impact of the ongoing COVID-19 pandemic. Important factors that could cause actual results to differ materially from our expectations, or cautionary statements, are disclosed under "Risk Factors," "Management's Discussion and Analysis of Financial Condition and Results of Operations," "Business" and elsewhere in the 2020 Annual Report and in subsequent filings. All forward-looking statements are expressly qualified in their entirety by these cautionary statements. You should evaluate all forward-looking statements made in this Form 10-Q in the context of these risks and uncertainties. Forward-looking information provided by the Company pursuant to the safe harbor established under the Private Securities Litigation Reform Act of 1995 should be evaluated in the context of these factors. We expressly disclaim any intent or obligation to update these forward-looking statements.

Dollar amounts within this Management's Discussion and Analysis of Financial Condition and Results of Operations are presented in thousands except for average weekly sales per restaurant, average weekly same store sales per restaurant and average check per guest.

Overview

The Company, as the sole managing member of its subsidiary J. Alexander's Holdings, LLC, owns and operates complementary upscale dining restaurants including: J. Alexander's, Redlands Grill, Overland Park Grill, Merus Grill and Stoney River Steakhouse and Grill ("Stoney River"). For 30 years, J. Alexander's guests have enjoyed a contemporary American menu, polished service and an attractive ambiance. In February 2013, our team brought our quality and professionalism to the steakhouse category with the addition of the Stoney River concept. Stoney River provides "white tablecloth" service and food quality in a casual atmosphere at a competitive price. Our Redlands Grill concept offers guests a different version of our contemporary American menu and a distinct architectural design and feel. In 2018, we successfully converted one of our previous J. Alexander's locations in Kansas to the Overland Park Grill. In 2019, we opened Merus Grill in Houston, Texas, and, in March 2021, we opened a second location in San Antonio, Texas, under the Redlands Grill concept. Each of these locations offers a contemporary American menu. As of August 17, 2021, we operate 47 restaurants across 16 states. Additionally, we plan to open a J. Alexander's restaurant in Madison, Alabama, in the first quarter of 2022, which is currently under construction.

During the second quarter of 2020, the Company made the decision not to reopen the Lyndhurst Grill location in Cleveland, Ohio, after a review of its projected and historical financial performance. This location was required to be closed in mid-March 2020 due to COVID-19 related traffic limitations unique to that specific restaurant and remained closed. The Company completed the sale of the remaining long-lived assets at this location, including the land and building, during the third quarter of 2020.



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Our business plan has evolved over time to include a collection of restaurants dedicated to providing guests with what we believe to be high quality food and beverages, high levels of professional service and a comfortable ambiance. By offering multiple restaurant concepts and utilizing unique non-standardized architecture and specialized menus, we believe we are positioned to continue to scale and grow our overall restaurant business in an efficient manner in urban and affluent suburban areas. We want each of our restaurants to be perceived by our guests as a locally managed, stand-alone dining experience. This differentiation permits us to successfully operate multiple restaurants in the same geographic market. If this strategy continues to prove successful, we may expand beyond our currently existing concepts in the future. Additionally, by further developing our carry-out program in each of our restaurant locations with the same attention to detail taken in our dining rooms, we believe we can both increase frequency of usage by our existing loyal guests and reach a wider array of guests who may prefer this level of service when selecting their dining options. While each restaurant concept operates under a unique trade name, each of our restaurants is identified as a "J. Alexander's Holdings Restaurant."

We believe our restaurants deliver on our guests' desire for freshly-prepared, high-quality food and exemplary service in a restaurant with architecture and design that varies from location to location. Our financial performance has allowed us to invest significant amounts of capital to drive growth through the continuous improvement of existing locations, the development of plans to open new restaurants, and the hiring of personnel to support our growth plans.

We plan to execute the following strategies to continue to enhance the awareness of our restaurants, grow our sales and improve our profitability by:



  • pursuing new restaurant development;


   •  increasing our average weekly same store sales through providing
      high-quality food and service;


   •  leveraging our new carry-out platform to drive off-premise sales on a
      long-term incremental basis;


  • potentially expanding beyond our current existing restaurant concepts; and


  • improving our margins and leveraging infrastructure.

Our restaurants often have a slower ramp up than many other restaurant groups due to our reliance on repeat business from a relatively small group of guests within each market. Having opened seven restaurants since the beginning of 2016, all of which are at different stages of maturity, our near-term focus will be on building guest traffic and sales at certain of the newer locations while we continue to evaluate promising opportunities for new restaurant development as well as react to the impact of the COVID-19 pandemic on our liquidity and restaurant performance in the near­term.

The locations operating as a Redlands Grill, Lyndhurst Grill (now permanently closed), Overland Park Grill or Merus Grill restaurant have been included with the J. Alexander's restaurants' results of operations, average weekly same store sales calculations and all other applicable disclosures, and, with the J. Alexander's restaurants, are collectively referred to herein as "J. Alexander's / Grill" restaurants.

Recent Developments and Trends Impacting our Business

In March 2020, the World Health Organization declared the COVID-19 outbreak a pandemic and the United States declared it a national public health emergency. Since March 2020, we have experienced substantial disruptions in our operations including, but not limited to, temporary restaurant closings, reopening of restaurants at limited capacity, suggested and mandated social distancing and stay-at-home orders, limited staffing and to-go only service in our restaurants. Throughout the first half of 2021, we were impacted by capacity restrictions at varying levels and only reached 100% dining room capacity in the final weeks of the second quarter. While vaccines are now widely available across the country resulting in further easing of restrictions, there are widespread increases in diagnosed cases reported since the end of the second quarter largely due to the spread of COVID-19 variants. There can be no assurance that state or local authorities will continue to allow dining rooms to operate at full capacity in the near-term should existing or future variants of COVID-19 result in increased transmission and diagnosis rates. Each of these factors has limited our ability to generate revenue, impacting results from operations and cash flows during fiscal 2020 and into the first half of 2021, and may continue to do so for an extended period of time depending on the length of the COVID-19 pandemic and how significantly it affects the economy. There is significant uncertainty concerning consumer behavior, including guests' propensity to spend disposable income or changes in consumer habits due to fear of contracting COVID-19 in public or as a result of unemployment or reduced income. The Company is also closely monitoring the impact of the COVID-19 pandemic on all aspects of its business, including on guests, existing and potential employees, suppliers, vendors, landlords, distribution channels and other business partners.

As a result of factors noted above, the Company has taken steps to modify its operations, where necessary, including implementing a carry-out program and online ordering platform and reopening dining rooms at a limited capacity in compliance with



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state and local government guidelines. We have made employee and guest health and safety our first priority as we serve our guests during these uncertain times. The Company intends to continue to actively monitor the evolving situation and may take further actions that alter its business operations that may be required by federal, state or local authorities or that it determines are in the best interests of its employees, guests and shareholders. While we do not know the full future impact COVID-19 will have on our business, we expect to see a continued impact on our results of operations, cash flows and liquidity during at least a portion of the rest of 2021. The remainder of Management's Discussion and Analysis of Financial Condition and Results of Operations discusses a number of ways our business has been impacted by COVID-19.

Performance Indicators

We use the following key metrics in evaluating our performance:

Same Store Sales. We include a restaurant in the same store restaurant group starting in the first full accounting period following the 18th month of operations. Our same store restaurant base consisted of 46 restaurants at July 4, 2021. Changes in same store restaurant sales reflect changes in sales for the same store group of restaurants over a specified period of time. This measure highlights the performance of existing restaurants, as the impact of new restaurant openings and closed locations is excluded.

Measuring our same store restaurant sales allows us to evaluate the performance of our existing restaurant base. Various factors impact same store sales including:



   •  COVID-19-related capacity restrictions and other effects of the COVID-19
      pandemic;


   •  consumer recognition of our restaurants and our ability to respond to
      changing consumer preferences;


  • overall economic trends, particularly those related to consumer spending;


   •  our ability to operate restaurants effectively and efficiently to meet guest
      expectations;


  • off-premise sales volume;


  • pricing;


  • guest traffic;


  • spending per guest and average check amounts;


  • local competition;


  • trade area dynamics; and


  • introduction of new menu items.

Average Weekly Sales. Average weekly sales per restaurant is computed by dividing total restaurant sales for the period by the total number of days all restaurants were open for the period to obtain a daily sales average. The daily sales average is then multiplied by seven to arrive at average weekly sales per restaurant. Days on which restaurants are closed for business for any reason other than scheduled closures on Thanksgiving and Christmas are excluded from this calculation. Revenue associated with reduction in liabilities for gift cards which are not redeemed, commonly referred to as gift card breakage, is not included in the calculation of average weekly sales per restaurant.

Average Weekly Same Store Sales. Average weekly same store sales per restaurant is computed by dividing total restaurant same store sales for the period by the total number of days all same store restaurants were open for the period to obtain a daily sales average. The daily same store sales average is then multiplied by seven to arrive at average weekly same store sales per restaurant. Days on which restaurants are closed for business for any reason other than scheduled closures on Thanksgiving and Christmas are excluded from this calculation. Sales and sales days used in this calculation include only those for restaurants in operation at the end of the period which have been open for more than 18 months. Gift card breakage is not included in the calculation of average weekly same store sales per restaurant.

Average Check. Average check is calculated by dividing total restaurant sales by guest counts for a given time period. Total restaurant sales include food, alcohol and beverage sales. Average check is influenced by menu prices and menu mix. Management uses this indicator to analyze trends in guests' preferences, the effectiveness of menu changes and price increases on per guest expenditures.

Average Unit Volume. Average unit volume consists of the average sales of our restaurants over a certain period of time. This measure is calculated by multiplying average weekly sales by the relevant number of weeks for the period presented. This indicator assists management in measuring changes in guest traffic, guest spending patterns, pricing and development of our concepts.



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Guest Counts. Guest counts are measured by the number of entrees sold either for in-restaurant dining or for off-premise dining over a given time period. For purposes of guest count calculations, family pack meals sales are counted as an average of three guests.

Key Financial Definitions

Net Sales. Net sales consist primarily of food and beverage sales at our restaurants, net of any discounts, such as management meals and employee meals, associated with each sale. Net sales are directly influenced by the number of operating weeks in the relevant period, the number of restaurants we operate and same store sales growth. Gift card breakage is also included in net sales.

Food and beverage costs. Food and beverage costs are presented net of earned vendor rebates. Food and beverage costs are generally influenced by the input cost of food and beverage items, distribution costs and menu mix. The components of food and beverage costs are variable in nature, increase with sales, are subject to increases or decreases based on fluctuations in commodity costs, including beef prices, and depend in part on the controls we have in place to manage costs at our restaurants.

Restaurant Labor and Related Costs. Restaurant labor and related costs includes restaurant management salaries, hourly staff payroll and other payroll-related expenses, including management bonus expenses, vacation pay, payroll taxes, emergency sick leave pay, fringe benefits and health insurance expenses.

Depreciation and Amortization. Depreciation and amortization principally includes depreciation on restaurant fixed assets, including equipment and leasehold improvements, and amortization of certain intangible assets for restaurants. We depreciate capitalized leasehold improvements over the shorter of the total expected lease term or their estimated useful life. As we open additional restaurants, depreciation and amortization is expected to increase as a result of our increased capital expenditures.

Other Operating Expenses. Other operating expenses includes china and supplies, laundry and linens, repairs and maintenance, credit card fees, rent, property taxes, insurance, utilities, operating supplies and other restaurant-level related operating expenses.

Pre-opening Expense. Pre-opening expense consists of expenses incurred prior to opening a new restaurant and includes principally manager salaries and relocation costs, payroll and related costs for training new employees, travel and lodging expenses for employees who assist with training new employees, and the cost of food and other expenses associated with practice of food preparation and service activities. Pre-opening expense also includes rent expense for leased properties for the period of time between taking control of the property and the opening of the restaurant.

General and Administrative Expenses. General and administrative expenses consist of costs related to certain corporate and administrative functions that support development and restaurant operations and provide an infrastructure to support future company growth. These expenses reflect management, supervisory and staff salaries and employee benefits, non-cash share-based compensation, travel, information systems, training, corporate rent, depreciation of corporate assets, professional and consulting fees, technology and market research. These expenses include costs associated with being a public company, and we believe such expenses will increase over time in response to our anticipated growth. As we are able to leverage these investments made in our people and systems, we expect these expenses to decrease as a percentage of net sales over time.

Interest Expense. Interest expense consists primarily of interest on our outstanding indebtedness. During periods of restaurant construction, interest expense is capitalized at a rate commensurate with the cost incurred to construct the restaurant. Our debt issuance costs are recorded at cost and are amortized over the lives of the related debt.

Income Tax (Expense) Benefit. This represents tax expense or benefit related to the taxable income (loss) at the federal, state and local level.

Discontinued Operations. During a portion of fiscal 2021, we remained a party to a lease for a restaurant that closed in 2013 which we determined met the criteria for classification as discontinued operations. Expenses related to continuing obligations under this lease agreement are recognized as discontinued operations, net. In March 2021, a termination agreement related to this lease was executed resulting in the recognition of a gain for the first half of 2021. The Company does not expect to incur any significant expense related to this property going forward.



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Seasonality

Our business is subject to seasonal fluctuations. Historically, the percentage of our annual revenues earned during the first and fourth quarters has typically been higher due, in part, to increased gift card redemptions, guest traffic and private dining during the year-end holiday season. In addition, we operate on a 52-week or 53-week fiscal year that ends on the Sunday closest to December 31st. Each quarterly period includes 13 weeks of operations, except for a 53-week year when the fourth quarter has 14 weeks of operations. Fiscal year 2021 is a 52-week year. As many of our operating expenses have a fixed component, our operating income and operating income margins have historically varied from quarter to quarter. Accordingly, results for any one quarter are not necessarily indicative of results to be expected for any other quarter, or for the full fiscal year.

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