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MarketScreener Homepage  >  Equities  >  Korea Stock Exchange  >  Kia Motors Corporation    A000270   KR7000270009

KIA MOTORS CORPORATION

(A000270)
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Exclusive: Indian automaker Mahindra cuts over half of North America workforce, sources say

01/13/2021 | 10:46am EST
FILE PHOTO: ROXOR off-road vehicles are seen in the Mahindra Automotive North America assembly plant in Auburn Hills Michigan,

CHENNAI/NEW DELHI/DETROIT (Reuters) - Indian automaker Mahindra & Mahindra Ltd has cut more than half of the workforce at its North American unit, two sources familiar with the matter told Reuters, due to the COVID-19 pandemic and an ongoing legal tussle.

The sources did not give a figure for the number of jobs lost at the business, which had over 500 employees in early 2020, according to its website.

However, one of the sources said "hundreds of workers" had been laid off since mid-2020 as part of a restructuring, and that the cuts were as high as two-thirds of Mahindra Automotive North America's (MANA) total staffing.

Positions include engineers and manufacturing jobs at its plant in Detroit that produces the off-road vehicle Roxor, as well as sales executives.

The cuts come as Mahindra reviews its businesses in a drive to conserve capital and retain only those that make money or have the potential to be profitable.

MANA said in a statement it had furloughed some staff and laid off others due to the pandemic and an International Trade Commission lawsuit which led to an August "cease and desist" order for the Roxor business. It did not provide figures.

Mahindra and Fiat Chrysler Automobiles (FCA) are in a protracted legal battle over an intellectual property infringement case which has prevented the Indian automaker from selling its Roxor vehicle in the United States.

"This forced us to halt production and furlough our manufacturing team and some additional people across several functions, including the Roxor sales team," the company said.

However, last month, the company won a favourable ruling in its lawsuit against FCA, paving the way for it to begin selling the Roxor again.

It now expects to recall a large group of employees, it said in the statement.

As part of its review which began last year, Mahindra has pulled the plug on its U.S. electric scooter business GenZe; it is in talks to sell its stake in South Korean automaker Ssangyong Motor; and it has called off a joint venture with Ford Motor Co.

A Mahindra Group spokeswoman in India said the company will stay firm on implementing capital allocation norms, with a sharp focus on financial returns, driving growth and continued improvement in international subsidiaries.

"MANA has been evaluating options for making the organisation leaner and optimising performance and productivity," she said, adding that the company's Detroit centre will continue working on new electric platforms and is preparing for the launch of the new Roxor 2021.

Mahindra's shares have surged over 60% since it announced the review in June last year, valuing the company at over $12.6 billion.

The automaker plans to focus on manufacturing large sport-utility vehicles and electric models for its core India market, where it has lost ground to competitors such as Tata Motors and Kia Motors.

(Reporting by Sudarshan Varadhan in Chennai, Aditi Shah in New Delhi and Ben Klayman in Detroit. Editing by Mark Potter and Bernadette Baum)

By Sudarshan Varadhan, Aditi Shah and Ben Klayman


© Reuters 2021
Stocks mentioned in the article
ChangeLast1st jan.
FIAT CHRYSLER AUTOMOBILES N.V. -2.98% 13.24 Delayed Quote.-9.69%
FORD MOTOR COMPANY -0.09% 11.52 Delayed Quote.31.06%
KIA MOTORS CORPORATION -3.62% 87800 End-of-day quote.40.71%
MAHINDRA AND MAHINDRA LTD -1.22% 798.4 Delayed Quote.10.80%
SSANGYONG MOTOR COMPANY -19.24% 2770 End-of-day quote.0.00%
TATA MOTORS LIMITED -0.36% 289.4 End-of-day quote.57.54%
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Financials
Sales 2020 59 096 B 53,5 B 53,5 B
Net income 2020 1 477 B 1,34 B 1,34 B
Net cash 2020 2 142 B 1,94 B 1,94 B
P/E ratio 2020 24,0x
Yield 2020 1,23%
Capitalization 35 202 B 31 825 M 31 858 M
EV / Sales 2020 0,56x
EV / Sales 2021 0,47x
Nbr of Employees -
Free-Float 60,4%
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Technical analysis trends KIA MOTORS CORPORATION
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Income Statement Evolution
Consensus
Sell
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Mean consensus BUY
Number of Analysts 28
Average target price 80 500,00 KRW
Last Close Price 87 800,00 KRW
Spread / Highest target 48,1%
Spread / Average Target -8,31%
Spread / Lowest Target -56,7%
EPS Revisions
Managers and Directors
NameTitle
Ho-Sung Song President, Co-Chief Executive Officer & Director
Jun-Young Choi Co-Chief Executive Officer, Director & VP
Woo-Jung Joo Director, Senior Managing Director & Head-Finance
Eui-Sun Chung Senior Vice Chairman
Sang-Koo Nam Independent Director
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