BRITA SE has selected Kinaxis Inc. to bring concurrent planning to its supply chain. With RapidResponse BRITA SE will be able to run multiple scenarios simultaneously, giving its planners the flexibility to react to changes in demand and market volatility. Having these insights will allow BRITA to make the smart decisions for its supply chain, faster.

For the implementation of RapidResponse, BRITA SE will work with 4flow, a global leader in supply chain optimization services and partner of Kinaxis to support the digitization of the supply chain.