Kuaishou and NBA China announced a strategic cooperation in Beijing, announcing that the two parties have reached a multi-year strategic partnership. Kuaishou will become an Official NBA China Short Video Platform and the first Video Content Creation Community of NBA China. The NBA and each team have opened accounts on Kuaishou. Together, Kuaishou and the NBA will carry out in-depth cooperation in content, brand commercialization, and live broadcast e-commerce, focusing on the content of NBA events and the Kuaishou sports ecology. Content creators on the Kuaishou platform will be able to use exclusive NBA-themed materials for videos such as backgrounds, stickers, and sound effects. Kuaishou and NBA will also grant copyrighted content to outstanding creators and encourage users to make secondary creations. At the same time, this cooperation will give greater access to various rights and interests to high-quality content creators. Through the content creator backstage built by Kuaishou and the NBA, creators will be able to commercialize the creation of high-quality content. Kuaishou will provide promotion resources and commercialization opportunities for outstanding works, and jointly empower creators to monetize with platform commercial resources and NBA copyrighted content.