1H 2020 Results Presentation

Milan, 9th September 2020

Audience & Advertising

MEDIASET | Four stages of the Linear TV Audience Evolution

Audience evolution yoy - Breakdown by different periods of Covid-19 crisis

JAN

FEB

MAR

APR

MAY

JUNE

JULY

AUG

137

134

113

115

110

104

105

99

Index YOY

Index YOY

Index YOY

Index YOY

TV

Mediaset

TV

Mediaset

TV

Mediaset

TV

Mediaset

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MEDIASET 1H 2020│Audience performance

Core channels vs multichannels, commercial target (15-64 yrs, 24H)

La7

3.7

CORE CHANNELS

1H 2020

Mediaset

25.5

Rai

30.2

Rai

23.1

La7

3.1

34.8 Mediaset +0.3 pt

MULTICHANNELS

15.1

Mediaset DTT (Free+Pay)

9.3

7.4

Rai DTT

7.1

8.8

La7 D

0.6

Other

Discovery

8.8

Sky

Discovery

Sky Channels

7.4

Source: Auditel, Live+Vosdal; included Radio 105 TV + R101TV + Virgin Radio TV internal estimate (= 0,3)

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Mediaset S.p.A. published this content on 09 September 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 09 September 2020 06:44:01 UTC