OZON HOLDINGS PLC The marketplace will support its current partners and attract new ones with a special support program. The program involves fixed payments to partners, in addition to a percentage of a pick-up point's turnover, as well as simplified requirements for premises and locations. This will allow Ozon to actively grow the network, bringing it even closer and making it more for customers.
New points opened after January 1, 2023 will receive a fixed monthly payment of up to 130,000 rubles to support the franchisee as the point gets up and running. Active points less than 6 months old that still have low customer traffic will receive a similar payment. The payment amount depends on the region, which fairly accounts for the network's wide geography and different operating cost for points in small and large cities. Moreover, all points will continue to be compensated in the form of a percentage of turnover. The relevant conditions are not changing.
The marketplace will also simplify the requirements for premises and will consider most premises that are convenient and close to customers. Ozon research show that proximity is important for buyers when choosing a pick-up point. This approach will also expand entrepreneurs' opportunities to choose locations. Yet, the marketplace retains its high-quality approach to location openings - all pick-up points will be branded in the company's corporate style, equipped with fitting rooms, able to accept orders from sellers.
Ozon will also allow pick-up points to open closer to one another. The load they handle will ensure a growing number of orders from loyal customers. For example, in Q3 2022, customers placed more than 91 million orders with customer pick-up. That's 2 times more than a year earlier. An increasing number of sellers also send goods through the pick-up points. One in two sellers now uses this service on the site. Ozon franchisees receive additional rewards for accepting items from sellers.
Denis Dyachenko, Director of Partner Logistics Development
"We see that customers like to pick up orders from pick-up points. Eight out of ten customers place orders with delivery to pick-up points. The popularity of pick-up points is also growing among sellers. More than 50% of sellers prefer to ship their goods through the points. The growing demand for self-pickup points suggests that the network needs to be built up and expanded, and made more accessible and close, both for customers and sellers. To do this, we've simplified the requirements for premises and allowed points to be opened closer to one another, which will expand the selection of locations and premises available for franchisees. It is with their help that we are growing the network."
As of today, Ozon's network consists of more than 16,000 branded pick-up points throughout the country. This delivery channel remains the most popular among customers - more than 80% of customers consider it their key delivery channel.
New points opened after January 1, 2023 will receive a fixed monthly payment of up to 130,000 rubles to support the franchisee as the point gets up and running. Active points less than 6 months old that still have low customer traffic will receive a similar payment. The payment amount depends on the region, which fairly accounts for the network's wide geography and different operating cost for points in small and large cities. Moreover, all points will continue to be compensated in the form of a percentage of turnover. The relevant conditions are not changing.
The marketplace will also simplify the requirements for premises and will consider most premises that are convenient and close to customers. Ozon research show that proximity is important for buyers when choosing a pick-up point. This approach will also expand entrepreneurs' opportunities to choose locations. Yet, the marketplace retains its high-quality approach to location openings - all pick-up points will be branded in the company's corporate style, equipped with fitting rooms, able to accept orders from sellers.
Ozon will also allow pick-up points to open closer to one another. The load they handle will ensure a growing number of orders from loyal customers. For example, in Q3 2022, customers placed more than 91 million orders with customer pick-up. That's 2 times more than a year earlier. An increasing number of sellers also send goods through the pick-up points. One in two sellers now uses this service on the site. Ozon franchisees receive additional rewards for accepting items from sellers.
Denis Dyachenko, Director of Partner Logistics Development
"We see that customers like to pick up orders from pick-up points. Eight out of ten customers place orders with delivery to pick-up points. The popularity of pick-up points is also growing among sellers. More than 50% of sellers prefer to ship their goods through the points. The growing demand for self-pickup points suggests that the network needs to be built up and expanded, and made more accessible and close, both for customers and sellers. To do this, we've simplified the requirements for premises and allowed points to be opened closer to one another, which will expand the selection of locations and premises available for franchisees. It is with their help that we are growing the network."
As of today, Ozon's network consists of more than 16,000 branded pick-up points throughout the country. This delivery channel remains the most popular among customers - more than 80% of customers consider it their key delivery channel.
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Ozon Holdings plc published this content on 07 December 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 14 December 2022 10:45:03 UTC.
