PARTS iD, Inc. announced that board member Lev Peker has assumed the role of Chief Executive Officer. As Chief Executive Officer of CarParts.com from January 2019 to April 2022, Mr. Peker oversaw a more than doubling of annual revenue, a nearly fourfold improvement in EBITDA and an increase in market capitalization of over 500%. He most recently served as Chief Executive Officer of Carlotz, Inc., where he led a turnaround of the business and merger with Shift Technologies.

Earlier in his career, he served as Chief Marketing Officer at Adorama and also held senior positions at Sears Holdings Corporation and US Auto Parts.