Phivida Holdings Inc. has appointed Mr. Richard Greatrex as the company's Vice President of Clinical Education. Mr. Greatrex will assume his new executive role as of February 1, 2018 and immediately activate a global healthcare educational strategy to onboard and manage a significant back log of new clinic account prospects and continue to drive market share growth in fiscal 2018. His executive sales experience includes regional management at Eli Lilly, Bausch & Lomb, Allergan and Janssen. Mr. Greatrex will work closely with the Clinical Advisory Team to drive new growth through continued medical education activities and strengthen key relationships with health care practitioner accounts. Ensuring a strong presence in these markets will be a major focus of the organization as Phivida captures a leadership share in 2018.