ProSiebenSat 1 Media : Ergebnisse Dokument

Results Presentation

August 11, 2022

Q2 2022

© SAT.1/André Kowalski

© ProSieben/Florida TV/Anna Thut

01

Highlights

HIGHLIGHTS

ProSiebenSat.1 records sustained revenue growth of +1% in Q2 2022 in demanding market environment and after strong prior-year period, adjusted EBITDA stable at previous year's level

Group revenue growth in Q2 2022 driven by Entertainment segment with +2% and Commerce & Ventures segment with +10% (organic)

Rigorous cashflow management leads to leverage ratio reduction to 2.3x1) at the end of Q2 2022, adjusted operating FCF increases by +26% in Q2 2022

Further portfolio optimization through disposal of US production business of Red Arrow Studios and thus refocusing from global to local content production

Full-year2022 targets updated following disposal of US business Red Arrow Studios and against the backdrop of current advertising market expectations in the DACH region

Note: Organic = adjusted for portfolio and currency effects
1) Before reclassification of cash and cash equivalents from the companies held for sale at the end of the second quarter from the US production business of Red Arrow Studios	3

PROSIEBENSAT.1 AGAIN BENEFITED FROM ITS DIVERSIFIED PROFILE AND FURTHER INCREASED REVENUES BY +1% IN MORE DEMANDING ECONOMIC ENVIRONMENT

REVENUES IN EUR M, ADJUSTED EBITDA MARGIN IN %		SEGMENT REVENUE SPLIT Q2 2022

		+49%			Beauty & Lifestyle Other C&V
		+1%			Experiences	7%
				Consumer Advice	0%
1,200				20.0	Advertising (C&V)	4%	2%
	1,048	1,055
		18.0	4%
1,000				Video 6%
			16.0				44% ENT Advertising DACH
800	709	15.8%	15.7%	14.0
	12.0	Dating 6%
600				10.0	Other Entertainment 3%
400				8.0
			6.0		13%
				4.0
200				Content		4%	7%
3.3%			2.0
			Distribution		Advertising RoW (Studio71)
0				0.0
	Q2 2020	Q2 2021	Q2 2022
	Revenues	Adjusted EBITDA margin

4

SOLID PERFORMANCE IN Q2 2022 UNDERLINES THAT WE ARE ON THE RIGHT TRACK WITH THE CONTINUOUS EXECUTION OF OUR STRATEGY

Maximizing REACH

1	Leading entertainment platform:
	P7S1 audience share on continuous high
	level at 25.5% in Q21), +0.6%pts above prior
	year; Start of first soccer league with 32%2)
2	Local relevance and exclusivity:

Strategic focus on local productions underlined through disposal of Red Arrow Studios' US production business

3 Anywhere & anytime:

P7S1 marketable AVOD Video Views on Joyn

+23% in H1 vs. PY; Further maximization of FTA & ATV reach and extension of VoD business through full coverage on all major Distribution platforms

We empower

BRANDS

and create

MOMENTS

that matter

Diversifying MONETIZATION

1. Classic advertising space: Growing gross advertising market share of 38.0%3) in Q2, +1.6%pts above prior-year
2. M4E4) & M4R5):
   New M4E4) deals in Q2 2022, e.g., Beautylove, Blaue Helden & Grover
3. Portfolio monitoring:
   Continuous and active exploration of opportunities for our portfolio

INCREASED DIVIDEND PAYOUT

of EUR 181m for FY 2021 in Q2 2022

1. Basis: Full day, Mon-Sun,3:00-3:00h, A 14-49; Source: AGF in cooperation with GfK/videoscope/Marktstandard TV/P7S1; 2) August 5, 2022, A 14-49; Source: AGF in cooperation with GfK/videoscope/Marktstandard TV/P7S1; 3) Based on TV gross ad spend, incl. media and other advertising; Source: The Nielsen Company; 4) M4E = media-for-equity;

5) M4R = media-for-revenue

5