The following discussion and analysis of our financial condition and results of
operations should be read in conjunction with our financial statements and the
related notes appearing elsewhere in this report. This discussion and analysis
may contain forward-looking statements based on assumptions about our future
business.



Overview



During the second quarter of 2020, the Company fully utilized their expanded
network of co-packers and implemented an upgraded set of quality protocols. We
also launched our Reed's Really Real Ginger Ale and Reed's Wellness Shots. In
addition to our traditional sales channels, the Company is utilizing their
ecommerce platform that includes their branded web sites and Amazon to offer its
line of shots, ginger candy and drinks packaged in cans.



A public equity offering, which closed on April 20, 2020, provided the Company
with funds for working capital and general corporate purposes. These funds will
provide the support necessary to execute our 2020 strategy that includes driving
growth while strategically reducing operating costs.



The Company remains focused on driving sales growth and improving margin. The
sales growth focus is on channel expansion, new product introduction and
improved sales execution. The margin enhancement initiative is driven by
co-packer upgrades, better leveraged purchasing and improved efficiency.
Underpinning these initiatives is a focus on strategically reducing operating
costs.



COVID-19 Considerations



In the quarter ended June 30, 2020, the COVID-19 pandemic did not have a
material net impact on our operating results. In the future, the pandemic may
cause reduced demand for our products if, for example, the pandemic results in a
recessionary economic environment which negatively effects the consumers who
purchase our products. Based on the recent increase in demand for our products,
we believe that over the long term, there will continue to be strong demand

for
our products.



Our ability to operate without significant negative operational impact from the
COVID-19 pandemic will in part depend on our ability to protect our employees
and our supply chain. The Company has endeavored to follow the recommended
actions of government and health authorities to protect our employees. For the
three months ended June 30, 2020, we maintained the consistency of our
operations during the onset of the COVID-19 pandemic. We will continue to
innovate in managing our business, coordinating with our employees and suppliers
to do our part in the infection prevention and remain flexible in responding to
our customers and suppliers. However, the uncertainty resulting from the
pandemic could result in an unforeseen disruption to our workforce and supply
chain (for example an inability of a key supplier or transportation supplier to
source and transport materials) that could negatively impact our operations.



Through June 30, 2020, the COVID-19 pandemic has not negatively impacted the
Company's liquidity position as of such date. Shipments to customers in the
second quarter were up 16% from the first quarter of the year. Our working
capital on June 30, 2020 improved to $7,576, as compared to $3,173 on March 31,
2020. Lastly, our unused borrowing capacity under our line of credit improved to
$6,704, as compared to $2,961 at March 31, 2020. Through June 30, 2020, we
continue to generate cash flows to meet our short-term liquidity needs, and we
expect to maintain access to the capital markets. We have also not observed any
material impairments of our assets or a significant change in the fair value of
our assets due to the COVID-19 pandemic.



For additional information on risk factors related to the pandemic or other risks that could impact our results, please refer to "Risk Factors" in Part II, Item 1A of this Form 10-Q.





1





Results of Operations - Three months ended June 30, 2020

The following table sets forth key statistics for the three months ended June 30, 2020 and 2019, respectively, in thousands.





                                          Three Months Ended June 30,             Pct.
                                            2020               2019              Change
Gross sales (A)                        $        12,229     $      10,758                 14 %
Less: Promotional and other
allowances (B)                                   1,376             1,278                  8 %
Net sales                              $        10,853     $       9,480                 14 %

Cost of goods produced (C)                       7,865             7,048                 12 %
% of Gross sales                                    64 %              66 %
% of Net sales                                      72 %              74 %
Cost of goods sold - idle capacity
(D)                                                  -               159               -100 %
% of Net sales                                       - %               2 %
Gross profit                           $         2,988     $       2,273                 31 %
% of Net sales                                      28 %              24 %

Expenses
Delivery and handling                  $         1,480     $       1,436                  3 %
% of Net sales                                      14 %              15 %
Dollar per case ($)                                2.3               2.4
Selling and marketing                            1,585             3,194                -50 %
% of Net sales                                      15 %              34 %
General and administrative                       1,348             1,749                -23 %
% of Net sales                                      12 %              18 %

(Gain)/Loss on sales of assets                       9                 -   

            100 %
Total Operating expenses                         4,422             6,379                -31 %

Loss from operations                   $        (1,434 )   $      (4,106 )              -65 %

Interest expense and other expense                (316 )            (354 ) 

            -11 %

Net loss                               $        (1,750 )   $      (4,460 )              -61 %

Loss per share - basic and diluted     $         (0.03 )   $       (0.13 )              -77 %

Weighted average shares outstanding
- basic & diluted                           59,514,620        33,666,664                 77 %




(A) Gross sales are used internally by management as an indicator of and to
monitor operating performance, including sales performance of particular
products, salesperson performance, product growth or declines and overall
Company performance. The use of gross sales allows evaluation of sales
performance before the effect of any promotional items, which can mask certain
performance issues. We therefore believe that the presentation of gross sales
provides a useful measure of our operating performance. Gross sales are not a
measure that is recognized under GAAP and should not be considered as an
alternative to net sales, which is determined in accordance with GAAP, and
should not be used alone as an indicator of operating performance in place of
net sales. Additionally, gross sales may not be comparable to similarly titled
measures used by other companies, as gross sales have been defined by our
internal reporting practices. In addition, gross sales may not be realized in
the form of cash receipts as promotional payments and allowances may be deducted
from payments received from certain customers.



2






(B) Although the expenditures described in this line item are determined in
accordance with GAAP and meet GAAP requirements, the disclosure thereof does not
conform to GAAP presentation requirements. Additionally, our definition of
promotional and other allowances may not be comparable to similar items
presented by other companies. Promotional and other allowances primarily include
consideration given to the Company's distributors or retail customers including,
but not limited to the following: (i) reimbursements given to the Company's
distributors for agreed portions of their promotional spend with retailers,
including slotting, shelf space allowances and other fees for both new and
existing products; (ii) the Company's agreed share of fees given to distributors
and/or directly to retailers for in-store marketing and promotional activities;
(iii) the Company's agreed share of slotting, shelf space allowances and other
fees given directly to retailers; (iv) incentives given to the Company's
distributors and/or retailers for achieving or exceeding certain predetermined
sales goals; and (v) discounted or free products. The presentation of
promotional and other allowances facilitates an evaluation of their impact on
the determination of net sales and the spending levels incurred or correlated
with such sales. Promotional and other allowances constitute a material portion
of our marketing activities. The Company's promotional allowance programs with
its numerous distributors and/or retailers are executed through separate
agreements in the ordinary course of business. These agreements generally
provide for one or more of the arrangements described above and are of varying
durations, ranging from one week to one year.



(C) Cost of goods produced: Cost of goods produced consists of the costs of raw
materials and packaging utilized in the manufacture of products, co-packing
fees, repacking fees, in-bound freight charges, inventory adjustments, as well
as certain internal transfer costs. Cost of goods produced is used internally by
management to measure the direct costs of goods sold, aside from unallocated
plant costs. Cost of goods produced is not a measure that is recognized under
GAAP and should not be considered as an alternative to cost of goods sold, which
is determined in accordance with GAAP, and should not be used alone as an
indicator of operating performance in place of cost of goods sold.



(D) Cost of goods sold - idle capacity: Cost of goods sold - idle capacity
consists of direct production costs in excess of charges allocated to our
finished goods in production. Plant costs in excess of production allocations
are expensed in the period incurred rather than added to the cost of finished
goods produced. Plant costs include labor costs, production supplies, repairs
and maintenance, and inventory write-off. Our charges for labor and overhead
allocated to our finished goods are determined on a market cost basis, which is
lower than our actual costs incurred. Cost goods sold - idle capacity is not a
measure that is recognized under GAAP and should not be considered as an
alternative to cost of goods sold, which is determined in accordance with GAAP,
and should not be used alone as an indicator of operating performance in place
of cost of goods sold.


Sales, Cost of Sales, and Gross Margins





The following chart sets forth key statistics for the transition of the
Company's top line activity from the second quarter of 2019 through the second
quarter of 2020.



                                                            2020                                                  2019                              Q2 Per Case                        H1 Per Case
                                 Q1           Q2           H1          Q2 vs PY      H1 vs PY         Q1           Q2           H1          2020        2019       vs PY       2020        2019       vs PY
Cases:
                 Reed's            288          335           623             19 %          20 %        238          281           519
                 Virgil's          262          308           570              4 %           3 %        257          296           553
                 Total Core        550          643         1,193             12 %          11 %        495          577         1,072
                 Non Core            2            -             2           -100 %         -91 %         20            2            22
                 Candy               8            8            16            -11 %         -11 %          9            9            18
                 Total             560          651         1,211             11 %           9 %        524          588         1,112

Gross Sales:
                 Core         $ 10,175     $ 11,940     $  22,115             14 %          13 %   $  9,098     $ 10,455     $  19,553     $  18.5     $  18.1          2 %   $  18.5     $  18.2          2 %
                 Non Core          102           33           136             14 %         -36 %        181           29           211           -        14.5       -100 %      67.5         9.5        607 %
                 Candy             274          256           530             -7 %           3 %        241          274           515        32.0        30.4          5 %      33.1        28.6         16 %
                 Total        $ 10,551     $ 12,229     $  22,781             14 %          12 %   $  9,520     $ 10,758     $  20,279     $  18.8        18.3          3 %      18.8        18.2          3 %


Discounts:       Total        $ (1,028 )   $ (1,376 )   $  (2,405 )            8 %           2 %   $ (1,071 )   $ (1,278 )   $  (2,349 )   $  (2.1 )   $  (2.2 )       -3 %   $  (2.0 )   $  (2.1 )       -6 %

COGS:
                 Core         $ (6,414 )   $ (7,674 )   $ (14,088 )           12 %          14 %   $ (5,469 )   $ (6,843 )   $ (12,312 )   $ (11.9 )   $ (11.9 )        2 %   $ (11.8 )   $ (11.1 )        7 %
                 Non Core          (59 )        (15 )         (74 )          -46 %         -62 %       (167 )        (28 )        (195 )         -       (14.0 )     -100 %     (37.0 )      (8.9 )      317 %
                 Candy            (180 )       (176 )        (356 )           -1 %           6 %       (159 )       (177 )        (336 )     (22.0 )     (19.7 )       12 %     (22.3 )     (18.7 )       19 %
                 Idle Plant          -            -             -           -100 %           6 %       (150 )       (159 )        (309 )         -        (0.3 )     -100 %         -        (0.3 )     -100 %
                 Total        $ (6,653 )   $ (7,865 )   $ (14,518 )            9 %          10 %   $ (5,945 )   $ (7,207 )   $ (13,152 )   $ (12.1 )   $ (12.3 )       -3 %   $ (12.0 )   $ (11.8 )        0 %

Gross Margin:                 $  2,870     $  2,988     $   5,858             31 %          23 %   $  2,504     $  2,273     $   4,777     $   4.6     $   3.9         19 %   $   4.8     $   4.3         13 %
as % Net Sales                      30 %         28 %          29 %                                      30 %         24 %          27 %




3






As part of the Company's ongoing initiative to simplify and streamline
operations by reducing the number of SKUs, the Company has identified core
products on which to place its strategic focus. These core products consist of
Reed's and Virgil's branded beverages. Beginning in 2020, our Wellness Shots are
captured in Non-core products. Non-core products for 2019 consist primarily of
slower selling discontinued Reed's and Virgil's SKUs.



Sales



As a result of our decision to focus on the core Reed's and Virgil's beverage
brands and simplify operations by reducing the overall number of SKUs that we
offer, the Company's core beverage volume for the quarter ended June 30, 2020,
represents 99% of all beverage volume.



Core brand gross revenue increased by 14% to $11,940 compared to the same period
last year, driven by Reed's volume growth of 19%. The result is an increase in
total gross revenue of 14%, to $12,229 from $10,758 during the same period last
year. Price on our core brands increased $0.40 per case or 2% year over year,
while volume grew 12% as compared to the same period last year.



Discounts as a percentage of gross sales decreased to 11% in the second quarter
of 2020 from 12% in the same period last year. As a result, net sales revenue
grew 14% in the second quarter of 2020 to $10,853, compared to $9,480 in the
same period last year.


Cost of Goods Sold and Produced





Cost of goods sold increased $658 during the second quarter of 2020 as compared
to the same period last year. As a percentage of net sales, cost of goods sold
in the second quarter of 2020 improved to 72% as compared to 76% for the same
period last year.



The total cost of goods per case decreased to $12.06 per case in the second
quarter of 2020 from $12.25 per case for the same period last year. The cost of
goods sold per case on core brands increased to $11.92 during the second quarter
of 2020, from the $11.86 for the same period last year. Then increase on core
brands is driven by $198 reserve related to packing material from the transition
to the FDA mandated nutritional fact requirements disclosure. We are continuing
to work with suppliers and co-packers to improve our processes and maximize

cost
efficiencies.



Gross Margin


Gross margin increased to 28% for the second quarter of 2020, compared to 24% during the same period last year.





Operating Expenses


Delivery and Handling Expenses





Delivery and handling expenses consist of delivery costs to customers and
warehousing costs incurred for handling our finished goods after production.
Delivery and handling expenses increased by $44 in the second quarter of 2020 to
$1,480 from $1,436 in the same period last year, driven by increased volumes.
Delivery costs in the second quarter of 2020 were 14% of net sales and $2.27 per
case, compared to 15% of net sales and $2.44 per case during the same period
last year.


Selling and Marketing Expenses





Marketing expenses consist of direct marketing, marketing labor, and marketing
support costs. Selling expenses consist of all other selling-related expenses
including personnel and contractor support.



Total selling and marketing expenses were $1,585 during the second quarter of
2020, compared to $3,194 during the same period last year. As a percentage of
net sales, selling and marketing costs decreased to 15% during the second
quarter of 2020, as compared to 34% during the same period last year. The
decrease represents a lapping of the "Fooled Your Mom" campaign in the second
quarter of 2019 and a lower level of digital advertising, event sampling and
agency fees. In addition, personnel and travel related costs declined.



4





General and Administrative Expenses





General and administrative expenses consist primarily of the cost of executive,
administrative, and finance personnel, as well as professional fees. General and
administrative expenses decreased in the second quarter of 2020 to $1,348 from
$1,749, a decrease of $401 over the same period last year. Decrease was driven
by $365 for option forfeiture/expiration and lower personnel and travel related
costs.



Loss from Operations



The loss from operations was $1,434 for the second quarter of 2020, as compared
to a loss of $4,106 in the same period last year driven by increase gross profit
and reductions in operating expenses discussed above.



Interest and Other Expense



Interest and other expense for the second quarter of 2020, consisted of $303 of
interest expense and expenses related to the change in fair value of our warrant
liability of $13. During the same period last year, interest expense was $294,
and expense related to the change in fair value of our warrant liability was
$60.



Modified EBITDA



In addition to our GAAP results, we present Modified EBITDA as a supplemental
measure of our performance. However, Modified EBITDA is not a recognized
measurement under GAAP and should not be considered as an alternative to net
income, income from operations or any other performance measure derived in
accordance with GAAP, or as an alternative to cash flow from operating
activities as a measure of liquidity. We define Modified EBITDA as net income
(loss), plus interest expense, depreciation and amortization, stock-based
compensation, changes in fair value of warrant expense, and one-time
restructuring-related costs including employee severance and asset impairment.



Management considers our core operating performance to be that which our
managers can affect in any particular period through their management of the
resources that affect our underlying revenue and profit generating operations
during that period. Non-GAAP adjustments to our results prepared in accordance
with GAAP are itemized below. You are encouraged to evaluate these adjustments
and the reasons we consider them appropriate for supplemental analysis. In
evaluating Modified EBITDA, you should be aware that in the future we may incur
expenses that are the same as or similar to some of the adjustments in this
presentation. Our presentation of Modified EBITDA should not be construed as an
inference that our future results will be unaffected by unusual or non-recurring
items.


Set forth below is a reconciliation of net loss to Modified EBITDA for the three months ended June 30, 2020 and 2019 (unaudited; in thousands):





                                                  Three Months Ended June 30,
                                                   2020                 2019
Net loss                                      $       (1,750 )     $       (4,460 )

Modified EBITDA adjustments:
Depreciation and amortization                             37               

34


Interest expense                                         303               

294


Stock option and other noncash compensation              (36 )             

623


Change in fair value of warrant liability                 13               

   60
Severance                                                  -                    6
Total EBITDA adjustments                      $          317       $        1,017

Modified EBITDA                               $       (1,433 )     $       (3,443 )




5






We present Modified EBITDA because we believe it assists investors and analysts
in comparing our performance across reporting periods on a consistent basis by
excluding items that we do not believe are indicative of our core operating
performance. In addition, we use Modified EBITDA in developing our internal
budgets, forecasts and strategic plan; in analyzing the effectiveness of our
business strategies in evaluating potential acquisitions; making compensation
decisions; and in communications with our board of directors concerning our
financial performance. Modified EBITDA has limitations as an analytical tool,
which includes, among others, the following:



  ? Modified EBITDA does not reflect our cash expenditures, or future
    requirements, for capital expenditures or contractual commitments;

? Modified EBITDA does not reflect changes in, or cash requirements for, our

working capital needs;

? Modified EBITDA does not reflect future interest expense, or the cash

requirements necessary to service interest or principal payments, on our

debts; and

? Although depreciation and amortization are non-cash charges, the assets being

depreciated and amortized will often have to be replaced in the future, and

Modified EBITDA does not reflect any cash requirements for such replacements.

Results of Operations - Six months ended June 30, 2020

The following table sets forth key statistics for the six months ended June 30, 2020 and 2019, respectively, in thousands.





                                          Six Months Ended June 30,              Pct.
                                            2020              2019              Change
Gross sales (A)                        $       22,781     $      20,279                 12 %
Less: Promotional and other
allowances (B)                                  2,405             2,350                  2 %
Net sales                              $       20,376     $      17,929                 14 %

Cost of goods produced (C)                     14,518            12,843                 13 %
% of Gross sales                                   64 %              63 %
% of Net sales                                     71 %              72 %
Cost of goods sold - idle capacity
(D)                                                 -               309               -100 %
% of Net sales                                      - %               2 %
Gross profit                           $        5,858     $       4,777                 23 %
% of Net sales                                     29 %              27 %

Expenses
Delivery and handling                  $        2,743     $       2,466                 11 %
% of Net sales                                     13 %              14 %
Dollar per case ($)                               2.3               2.2
Selling and marketing                           3,510             5,208                -33 %
% of Net sales                                     17 %              29 %
General and administrative                      3,295             4,120                -20 %
% of Net sales                                     16 %              23 %

(Gain)/Loss on sales of assets                     (6 )             (30 )  

           -80 %
Total Operating expenses                        9,542            11,764                -19 %

Loss from operations                   $       (3,684 )   $      (6,987 )              -47 %

Interest expense and other expense               (646 )            (737 )  

           -12 %

Net loss                               $       (4,330 )   $      (7,724 )              -44 %

Loss per share - basic and diluted     $        (0.08 )   $       (0.25 )              -68 %

Weighted average shares outstanding
- basic & diluted                          53,554,913        31,397,760                 71 %




6






(A) Gross sales are used internally by management as an indicator of and to
monitor operating performance, including sales performance of particular
products, salesperson performance, product growth or declines and overall
Company performance. The use of gross sales allows evaluation of sales
performance before the effect of any promotional items, which can mask certain
performance issues. We therefore believe that the presentation of gross sales
provides a useful measure of our operating performance. Gross sales are not a
measure that is recognized under GAAP and should not be considered as an
alternative to net sales, which is determined in accordance with GAAP, and
should not be used alone as an indicator of operating performance in place of
net sales. Additionally, gross sales may not be comparable to similarly titled
measures used by other companies, as gross sales have been defined by our
internal reporting practices. In addition, gross sales may not be realized in
the form of cash receipts as promotional payments and allowances may be deducted
from payments received from certain customers.



(B) Although the expenditures described in this line item are determined in
accordance with GAAP and meet GAAP requirements, the disclosure thereof does not
conform to GAAP presentation requirements. Additionally, our definition of
promotional and other allowances may not be comparable to similar items
presented by other companies. Promotional and other allowances primarily include
consideration given to the Company's distributors or retail customers including,
but not limited to the following: (i) reimbursements given to the Company's
distributors for agreed portions of their promotional spend with retailers,
including slotting, shelf space allowances and other fees for both new and
existing products; (ii) the Company's agreed share of fees given to distributors
and/or directly to retailers for in-store marketing and promotional activities;
(iii) the Company's agreed share of slotting, shelf space allowances and other
fees given directly to retailers; (iv) incentives given to the Company's
distributors and/or retailers for achieving or exceeding certain predetermined
sales goals; and (v) discounted or free products. The presentation of
promotional and other allowances facilitates an evaluation of their impact on
the determination of net sales and the spending levels incurred or correlated
with such sales. Promotional and other allowances constitute a material portion
of our marketing activities. The Company's promotional allowance programs with
its numerous distributors and/or retailers are executed through separate
agreements in the ordinary course of business. These agreements generally
provide for one or more of the arrangements described above and are of varying
durations, ranging from one week to one year.



(C) Cost of goods produced: Cost of goods produced consists of the costs of raw
materials and packaging utilized in the manufacture of products, co-packing
fees, repacking fees, in-bound freight charges, inventory adjustments, as well
as certain internal transfer costs. Cost of goods produced is used internally by
management to measure the direct costs of goods sold, aside from unallocated
plant costs. Cost of goods produced is not a measure that is recognized under
GAAP and should not be considered as an alternative to cost of goods sold, which
is determined in accordance with GAAP, and should not be used alone as an
indicator of operating performance in place of cost of goods sold.



(D) Cost of goods sold - idle capacity: Cost of goods sold - idle capacity
consists of direct production costs in excess of charges allocated to our
finished goods in production. Plant costs in excess of production allocations
are expensed in the period incurred rather than added to the cost of finished
goods produced. Plant costs include labor costs, production supplies, repairs
and maintenance, and inventory write-off. Our charges for labor and overhead
allocated to our finished goods are determined on a market cost basis, which is
lower than our actual costs incurred. Cost goods sold - idle capacity is not a
measure that is recognized under GAAP and should not be considered as an
alternative to cost of goods sold, which is determined in accordance with GAAP,
and should not be used alone as an indicator of operating performance in place
of cost of goods sold.


Sales, Cost of Sales, and Gross Margins

The following chart sets forth key statistics for the transition of the Company's top line activity from the six-month period ending June 30, 2019 through the six-month period ending June 30, 2020.





7






As part of the Company's ongoing initiative to simplify and streamline
operations by reducing the number of SKUs, the Company has identified core
products on which to place its strategic focus. These core products consist of
Reed's and Virgil's branded beverages. Beginning in 2020, our Wellness Shots are
captured in Non-core products. Non-core products for 2019 consist primarily of
slower selling discontinued Reed's and Virgil's SKUs.



Sales



As a result of our decision to focus on the core Reed's and Virgil's beverage
brands and simplify operations by reducing the overall number of SKUs that we
offer, the Company's core beverage volume for the first six months of 2020,
represents 99% of all beverage volume.



Core brand gross revenue increased by 13% to $22,115 compared to the same period
last year, driven by Reed's volume growth of 20%. The result is an increase in
total gross revenue of 12%, to $22,781 from $20,279 during the same period last
year. Price on our core brands increased $0.28 per case or 2% year over year,
while volume grew 11% as compared to the same period last year.



Discounts as a percentage of gross sales decreased to 11% in the first six
months of 2020 from 12% in the same period last year. The decrease in our
promotions was driven by lower promotional activity primarily due to the impacts
of COVID-19 as promotional execution became a lower priority at retail. As a
result, net sales revenue grew 14% in the first six months of 2020 to $20,376,
compared to $17,929 in the same period last year.



Cost of Goods Sold and Produced


Cost of goods sold increased $1,366 during the first six months of 2020 as
compared to the same period last year. As a percentage of net sales, cost of
goods sold in the first six months of 2020 improved to 71% as compared to 73%
for the same period last year.



The total cost of goods per case increased to $11.99 per case in the first six
months of 2020 from $11.83 per case in the same period last year. The increase
is driven by utilization of higher costed inventory remaining from 2019 in the
first quarter and a $198 reserve recorded related to packaging material from
transition to the FDA mandated nutritional fact requirements disclosure. The
cost of goods sold per case on core brands increased to $11.80 during the first
six months of 2020, from the $11.07 for the same period last year. We are
continuing to work with suppliers and co-packers to improve our processes and
maximize cost efficiencies.



Gross Margin


Gross margin increased to 29% for the first six months of 2020, compared to 27% during the same period last year.





Operating Expenses


Delivery and Handling Expenses





Delivery and handling expenses consist of delivery costs to customers and
warehousing costs incurred for handling our finished goods after production.
Delivery and handling expenses increased by $277 in the first six months of 2020
to $2,743 from $2,466 in the same period last year, driven by increased volumes.
Delivery costs in the six months of 2020 were 13% of net sales and $2.27 per
case, compared to 14% of net sales and $2.22 per case during the same period
last year. The per case rate increase was driven by market forces impacted

by
COVID-19.


Selling and Marketing Expenses





Marketing expenses consist of direct marketing, marketing labor, and marketing
support costs. Selling expenses consist of all other selling-related expenses
including personnel and contractor support.



Total selling and marketing expenses were $3,510 during the first six months of
2020, compared to $5,208 during the same period last year. As a percentage of
net sales, selling and marketing costs decreased to 17% during the first six
months of 2020, as compared to 29% during the same period last year. The
decrease represents a lapping of the "Fooled



8






Your Mom" campaign which ran in the second quarter of 2019 as well as the
Catalina retail register coupon program, which has yet to be used in 2020 and a
lower level of digital advertising, event sampling and agency fees. In addition,
personnel and travel related costs declined.



General and Administrative Expenses





General and administrative expenses consist primarily of the cost of executive,
administrative, and finance personnel, as well as professional fees. General and
administrative expenses decreased in the first six months of 2020 to $3,295 from
$4,120, a decrease of $825 over the same period last year. The decrease was
driven by forfeiture/expiration of options in the amount of $365, the lapping of
a $220 one-time final transition cost incurred in 2019 related to our plant sale
and a reduction temp staffing of $146 and lower personnel and travel related
costs.



Loss from Operations


The loss from operations was $3,684 for the first six months of 2020, as compared to a loss of $6,987 in the same period last year driven by increase gross profit and reductions in operating expenses discussed above.





Interest and Other Expense



Interest and other expense for the first six months of 2020, consisted of $639
of interest expense and expense related to the change in fair value of our
warrant liability of $7. During the same period last year, interest expense was
$629, and expense related to the change in fair value of our warrant liability
was $108.



Modified EBITDA



In addition to our GAAP results, we present Modified EBITDA as a supplemental
measure of our performance. However, Modified EBITDA is not a recognized
measurement under GAAP and should not be considered as an alternative to net
income, income from operations or any other performance measure derived in
accordance with GAAP, or as an alternative to cash flow from operating
activities as a measure of liquidity. We define Modified EBITDA as net income
(loss), plus interest expense, depreciation and amortization, stock-based
compensation, changes in fair value of warrant expense, and one-time
restructuring-related costs including employee severance and asset impairment.



Management considers our core operating performance to be that which our
managers can affect in any particular period through their management of the
resources that affect our underlying revenue and profit generating operations
during that period. Non-GAAP adjustments to our results prepared in accordance
with GAAP are itemized below. You are encouraged to evaluate these adjustments
and the reasons we consider them appropriate for supplemental analysis. In
evaluating Modified EBITDA, you should be aware that in the future we may incur
expenses that are the same as or similar to some of the adjustments in this
presentation. Our presentation of Modified EBITDA should not be construed as an
inference that our future results will be unaffected by unusual or non-recurring
items.


Set forth below is a reconciliation of net loss to Modified EBITDA for the six months ended June 30, 2020 and 2019 (unaudited; in thousands):





                                                  Six Months Ended June 30,
                                                  2020                2019
Net loss                                      $      (4,330 )     $      (7,724 )

Modified EBITDA adjustments:
Depreciation and amortization                            86                

70


Interest expense                                        639                

629


Stock option and other noncash compensation             744               

1,229


Change in fair value of warrant liability                 7                

108
Severance                                                 -                  39
Total EBITDA adjustments                      $       1,476       $       2,075

Modified EBITDA                               $      (2,854 )     $      (5,649 )




9






We present Modified EBITDA because we believe it assists investors and analysts
in comparing our performance across reporting periods on a consistent basis by
excluding items that we do not believe are indicative of our core operating
performance. In addition, we use Modified EBITDA in developing our internal
budgets, forecasts and strategic plan; in analyzing the effectiveness of our
business strategies in evaluating potential acquisitions; making compensation
decisions; and in communications with our board of directors concerning our
financial performance. Modified EBITDA has limitations as an analytical tool,
which includes, among others, the following:



  ? Modified EBITDA does not reflect our cash expenditures, or future
    requirements, for capital expenditures or contractual commitments;

? Modified EBITDA does not reflect changes in, or cash requirements for, our

working capital needs;

? Modified EBITDA does not reflect future interest expense, or the cash

requirements necessary to service interest or principal payments, on our

debts; and

? Although depreciation and amortization are non-cash charges, the assets being

depreciated and amortized will often have to be replaced in the future, and

Modified EBITDA does not reflect any cash requirements for such replacements.

Liquidity and Capital Resources





The accompanying financial statements have been prepared under the assumption
that the Company will continue as a going concern. Such assumption contemplates
the realization of assets and satisfaction of liabilities in the normal course
of business.



For the six months ended June 30, 2020, the Company recorded a net loss of
$4,330 and used cash in operations of $5,028. As of June 30, 2020, we had a cash
balance of $1,112 with borrowing capacity of $6,704, a stockholder's equity of
$2,866 and a working capital of $2,257, compared to a cash balance of $913 with
borrowing capacity of $3,235, stockholders' equity of $1,147 and a working
capital of $4,885 at December 31, 2019.



In April 2020, the Company conducted a public offering of 15,333,334 shares of
its common stock at $0.375 per share, resulting in net proceeds to the Company
of $5,310.


On April 20, 2020, the Company was granted a loan (the "PPP loan") from City National Bank in the aggregate amount of $770, pursuant to the Paycheck Protection Program (the "PPP") under the CARES Act.


The PPP loan agreement is dated April 20, 2020, matures on April 20, 2022, bears
interest at a rate of 1% per annum, with the first six months of interest
deferred, is payable monthly commencing on November 2020, and is unsecured and
guaranteed by the U.S. Small Business Administration. The loan term may be
extended to April 20, 2025, if mutually agreed to by the Company and lender. We
applied ASC 470, Debt, to account for the PPP loan. The PPP loan may be prepaid
at any time prior to maturity with no prepayment penalties. Funds from the PPP
loan may only be used for qualifying expenses as described in the CARES Act,
including qualifying payroll costs, qualifying group health care benefits,
qualifying rent and debt obligations, and qualifying utilities. The Company
intends to use the entire loan amount for qualifying expenses. Under the terms
of the PPP, certain amounts of the loan may be forgiven if they are used for
qualifying expenses. The Company intends to apply for forgiveness of the PPP
loan with respect to these qualifying expenses, however, we cannot assure that
such forgiveness of any portion of the PPP loan will occur. As for the potential
loan forgiveness, once the PPP loan is, in part or wholly, forgiven and a legal
release is received, the liability would be reduced by the amount forgiven and a
gain on extinguishment would be recorded. The terms of the PPP loan provide for
customary events of default including, among other things, payment defaults,
breach of representations and warranties, and insolvency events. The Company was
in compliance with the terms of the PPP loan as of June 30, 2020.



Historically, we have financed our operations through public and private sales
of common stock, issuance of preferred and common stock, convertible debt
instruments, term loans and credit lines from financial institutions, and cash
generated from operations. We have taken decisive action to improve our margins,
including fully outsourcing our manufacturing process, streamlining our product
portfolio, negotiating improved vendor contracts and restructuring our selling
prices.



10





Critical Accounting Policies and Estimates





Revenue Recognition



The Company recognizes revenue in accordance with ASU 2014-09, Revenue from
Contracts with Customers (Topic 606), ("ASC 606"). The underlying principle of
ASC 606 is to recognize revenue to depict the transfer of goods or services to
customers at the amount expected to be collected. ASC 606 creates a five-step
model that requires entities to exercise judgment when considering the terms of
contract(s), which include (1) identifying the contract or agreement with a
customer, (2) identifying our performance obligations in the contract or
agreement, (3) determining the transaction price, (4) allocating the transaction
price to the separate performance obligations, and (5) recognizing revenue as
each performance obligation is satisfied.



The Company does not have any significant contracts with customers requiring
performance beyond delivery, and contracts with customers contain no incentives
or discounts that could cause revenue to be allocated or adjusted over time.
Shipping and handling activities are performed before the customer obtains
control of the goods and therefore represent a fulfillment activity rather than
a promised service to the customer. Revenue and costs of sales are recognized
when control of the products transfers to our customer, which generally occurs
upon shipment from our facilities. The Company's performance obligations are
satisfied at that time.



All of the Company's products are offered for sale as finished goods only, and
there are no performance obligations required post-shipment for customers to
derive the expected value from them.



The Company does not allow for returns, except for damaged products when the
damage occurred pre-fulfillment. Damaged product returns have historically been
insignificant. Because of this, the stand-alone nature of our products, and our
assessment of performance obligations and transaction pricing for our sales
contracts, we do not currently maintain a contract asset or liability balance
for obligations. We assess our contracts and the reasonableness of our
conclusions on a quarterly basis.



Recent Accounting Pronouncements

See Note 2 of the Notes to Condensed Financial Statements for a discussion of recent accounting pronouncements.

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