Reed's, Inc. Announces New Distribution Partnership with Roundy’s Supermarket
April 03, 2023 at 08:00 am EDT
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Reed's, Inc. announced a new distribution partnership with Roundy's Supermarket (Roundy's) in Wisconsin. Roundy's, a leading Midwest grocer and a wholly owned subsidiary of the Kroger Co., operates over 100 locations throughout the state of Wisconsin under the retail banners Pick ‘n Save and Metro Market. This new distribution agreement will kick off with the launch of Reed's Hard Ginger Ale, bringing fan-favorite Reed's product to over 100 doors in Wisconsin.
Light and refreshing, Reed's Hard Ginger Ale contains 5% ABV and is only 100 calories per can. Available in four delectable flavors – Mango, Pineapple-Coconut, Cherry-Lime, and Watermelon-Strawberry – each can is well-balanced with a sweet and savory burst followed by a distinct, bold and spicy kick of ginger. Remaining true to the Reed's roots, these ready-to-drink (RTD) spiked ginger ales are packed with REAL ginger and naturally brewed without artificial preservatives, sweeteners, or colors.
Reedâs, Inc. owns a portfolio of handcrafted, natural beverages, which sells in over 45,000 outlets nationwide. These outlets include the natural and specialty food channel, grocery stores, mass merchants, drug stores, convenience stores, club stores, liquor stores, and on-premises locations including bars and restaurants. The Company provides craft beverages under the Reedâs, Virgilâs, and Flying Cauldron brand names. Reedâs portfolio includes ginger beers, ginger ales, ready-to-drink ginger mules and hard ginger ales. The Virgil's brand offers an array of flavored sodas, including Root Beer, Vanilla Cream, Black Cherry, Orange Cream, and more. These flavors are also available in six zero-sugar varieties. Flying Cauldron is a non-alcoholic butterscotch beer. Reedâs Craft Ginger Beer line includes varieties with a mix of bottles and cans, including Reedâs Original Ginger Beer, Reedâs Premium Ginger Beer, Reedâs Extra Ginger Beer, Reedâs Strongest Ginger Beer, and others.
REED'S, INC. 
