ROSBANK : The Digital Public Art Festival Rosbank Future Cities – the Winner of the “Digital Communications Awards – 2022”

The "Digital Communications Awards" annual ceremony took place at the Congress centre "Technopolis Moscow". The Digital Public Art Festival Rosbank Future Cities, organized by Rosbank and VCA (v confession agency), was announced the best for the interactive content in the "Digital - Media&Instruments" category.

The Digital Public Art Festival Rosbank Future Cities took place in six Russian cities in July 2021: Moscow, St Petersburg, Ekaterinburg, Krasnodar, Krasnoyarsk and Nizhny Novgorod. It became the special project of the Moscow International Biennale for Young Art and united mentors, artists and urbanists under the topic "Cities of the Future". Traditional public art concept in the meaning of urban environment art was reconsidered. Artists integrated their projects in the high-tech layer of cosmopolitan cities, which is physical but invisible in everyday life.

Guests of the festival could explore the art projects thanks to AR-technology. It helps to create alternate reality, visually combines two initially independent worlds - the worlds of real and virtual objects. Each visitor of the festival became a co-creator of an art piece. He had an opportunity to make his own unique content by opening an AR-object with the help of a smartphone camera and moving it into the context of real constantly changing urban surroundings (or sometimes by including himself or other people into it).

"The Rosbank Future Cities Festival took place in 2021 for the first time. With the help of alternate reality, dozens of thousands of people had a chance to look at the world around them differently. It was important for us to draw attention to the issues of sustainable development, creation of comfortable urban space, of interaction between people and communication in the era of total digital transformation. The language of art is universal; it influences our mind, feelings and perception of the world around. This award is the result of efforts of Rosbank experts and partners that are passionate about their work and innovative thinking. It is a well-deserved honor that inspires for new achievements and creative projects", - emphasized Elena Kojadei, Rosbank Communications & Advertising Department Director.

The technical partner of the Festival is PHYGITALISM.

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The "Digital Communications Awards" ceremony has taken place since 2013. It was established to promote the most notable achievements in the sphere of digital communications, product promotion with the help of new communication technologies and instruments.