Entertainment Contents
Entertainment Contents Business
In addition to drawing on our abundant IP assets to roll out content globally, the Group will work to expand business value by taking advantage of our broad business portfolio.
External Environment
The global game content market continues to grow against the backdrop of rising download sales and the proliferation of game distribution platforms. Amusement Machine Sales and Amusement Center Operations market have been in a recovery trend due to steady performance of prizes and other factors, but these sectors were subsequently hard hit by the outbreak of COVID-19.
Business Overview
Ensuring steady earnings through expansion across a range of areas
SEGA SAMMY's Entertainment Contents Business has expanded into various entertainment domains, each of which presents different market growth potential and levels of competition. Leveraging its well-balanced portfolio, the Group is generating stable income without relying excessively on any specific IP, title, or business activity.
Game Content Market Size
(Trillions of yen)
1 | 1 | ||||||||||||||
10 | 1 | 3 | |||||||||||||
2 | |||||||||||||||
1 | 2 | 3 | 4 | ||||||||||||
2 | 3 | ||||||||||||||
3 | 4 | 5 | 5 | ||||||||||||
3 | |||||||||||||||
1 | 2 | 2 | 2 | ||||||||||||
'15 | '16 | '17 | '18 | ||||||||||||
Japan | Asia | N. America | Europe | Others | |||||||||||
24 | ||||||
2 | ||||||
2 | 2 | 2 | 2 | 4 | ||
4 | 4 | |||||
4 | ||||||
1 | 3 | 6 | ||||
3 | 5 | 5 | 5 | 5 | ||
4 | ||||||
7 | 7 | 8 | 8 | 9 | ||
6 | ||||||
2 | 2 | 2 | 2 | 2 | 3 | |
'19 | '20 | '21 | '22 | '23 | '24 | (FY) |
(Forecast) | (Forecast) | (Forecast) | (Forecast) |
Consumer Area
We will expand the scale of profits by digging deeper into key existing IPs and developing them globally.
To capitalize effectively on our abundant IP assets, including dormant titles, we will further develop these IPs by means of remasters, remakes, and reboots, etc., as well as offers them to subscription-based services.
Virtua Fighter 5 Ultimate Showdown
©SEGA
Source: SEGA SAMMY estimates based on data from Newzoo Global Games Market Report (June 2021) (US$1=¥110)
Domestic Amusement Machine Sales and Revenues from | Number of Amusement Facilities and |
Amusement Facilities Operations | Amusement Machine Units Installed |
(Billions of yen) |
403,553 | 377,825 | 362,099 | 354,463 | 349,835 | 340,383 | 342,211 | |||||||||
456.4 | 422.2 | 433.8 | 462.0 | 485.9 | 520.1 | 540.8 | 5,439 | 4,856 | 4,542 | 4,381 | |||||
4,193 | 4,022 | 3,931 | |||||||||||||
175.0 | 161.1 | 156.9 | 157.4 | 152.9 | 161.7 | 164.7 | |||||||||
2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | (FY) | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | (CY) |
Amusement machine sales | Revenues from amusement facilities operations | Number of amusement facilities | Number of amusement machine units installed | ||||
Source: Japan Amusement Industry Association | Source: National Police Agency |
Yakuza: Like a Dragon
©SEGA
Amusement Machine Sales Area
By streamlining the product lineup, we will optimize business scale and shift development resources to the Consumer area, a growth area, and aim to improve return on investment by focusing on strong-performing prize categories.
StarHorse4
Anticipated Opportunities and Risks
Responses
©SEGA
Opportunities
Ongoing growth in the game content market
The market for game content is expanding on the back of growth in Western and Asian markets. In addition, with the advent of various game distribution platforms and the increase in download sales, the potential for further growth is expanding.
Risks
Rising development costs
The development costs of game content are on the rise due to the response to the new technologies and the longer development periods required. There is a risk of not being able to realize expected returns on investment.
Expanding touch points with users
Strengthening global roll-out
Multiplatform support
Multilingual support
Prolonging product life cycles
Utilizing IP assets
Strengthening the digital sales
Multichannel monetization
Animation and Toys Area
In the Animation area, in addition to producing animations of our major IPs, such as Detective Conan, Anpanman, and LUPIN THE 3rd, the Group is focusing on the animation licensing and merchandising businesses.
The Toys area is expanding to encompass a broad target audience, including mainstay educational toys, character goods, and products for adults.
Strengthening user engagement
Community management
Strengthening the mix of media
Detective Conan the Movie The Scarlet Bullet
©2020 GOSHO AOYAMA/DETECTIVE CONAN COMMITTEE All Rights Reserved.
36 | SEGA SAMMY HOLDINGS | INTEGRATED REPORT 2021 | 37 |
Achievements in FY2021/3
To Be a Global Leading Contents Provider
Consumer Area
New full game* titles were released, including Western versions of Persona 5 Strikers and YAKUZA: LIKE A DRAGON, as well as Football Manager 2021. Coupled with brisk sales of
Entertainment Contents Business Performance
Outlook Going Forward
repeat titles, this resulted in a total of 41,770 thousand units sold (compared with 28,570 thousand units sold year on year). Newly released F2P* titles, including Re:ZERO -StartingLife in Another World- Lost in Memories and HATSUNE MIKU: COLORFUL STAGE!, also performed well alongside existing titles.
*The Consumer area is divided into the following three business models.
Full games | Mainly disc-based and download sales of full games for home video game consoles and PCs. |
(Sales of additional download content are not included.) | |
F2P | Mainly free-to-play based game content along with item-based sales, etc., mostly for smartphones |
and PCs. | |
Other | Sales of additional download content, consignment sales of other companies' titles, contract |
development, title transfer, bundled titles for platformers, sales of products other than game software. | |
FY2021/3 (Results)
Net sales: ¥135.7 billionOperating income: ¥31.4 billion
247.6 | ||
217.8 | ||
12.8 | ||
6.5 | ||
16.2 | 27.9 | |
2020 | 2021 | (FY) |
Net sales (Billions of yen)
Ordinary income (Billions of yen)
Ordinary income margin (%)
We are positioning the Consumer area as a growth business for the Group, with a strategic focus on the global development of key existing IPs. To this end, we are pursuing initiatives such as expanding touch points with users, prolonging product life cycles, and strengthening user engagement. We will also cultivate the F2P games for smartphones in domestic market, amusement machines, etc., into businesses that can secure stable earnings.
In the fiscal year ending March 2022, we expect to see a drop off in repeat sales in the Consumer area following an upswing in the previous fiscal year. In the Amusement Machine Sales area, we expect to improve profitability through fixed cost reductions.
PHANTASY STAR ONLINE 2 NEW GENESIS
©SEGA
FY2021/3 (Results)
Net sales: | ¥217.8 billion |
Operating income: | ¥27.9 billion |
Ordinary income: | ¥27.9 billion |
FY2022/3 (Forecast) Net sales:
¥213.0 billion
Operating income:
¥23.0 billion
Ordinary income:
¥25.0 billion
Consumer Area
For full games, we anticipate a drop off in repeat sales following an upswing in the previous fiscal year, as well as higher costs due to an increase of new titles. Meanwhile, in F2P, we have started the global roll-out of PHANTASY STAR ONLINE 2 NEW GENESIS.
FY2022/3 (Forecast) Net sales:
¥140.0 billion
Operating income:
¥21.0 billion
Persona 5 Strikers | HATSUNE MIKU: COLORFUL STAGE! |
©ATLUS. ©SEGA. / ©KOEI TECMO GAMES. All rights reserved. | © SEGA/© CP/© CFM |
Amusement Machine Sales Area, Amusement Center Operations Area
HUMANKINDTM | Total War: WARHAMMER III | Shin Megami Tensei V |
©Amplitude Studios 2021. | ©Games Workshop Limited 2021. | ©ATLUS. ©SEGA. All rights reserved. |
©SEGA. | Published by SEGA. | |
In the Amusement Machine Sales area, we chiefly sold mainstay products such as the UFO Catcher® crane game series and prizes for these games. In the Amusement Center Operations area, in line with the transfer of shares of a subsidiary engaged in amusement facilities operations at the end of December 2020, results from the subsidiary were excluded from consolidated reporting from the third quarter of fiscal year 2021.
FY2021/3 (Results) * Amusement Machine Sales Area Performance
Net sales: ¥35.7 billion Operating loss: ¥1.6 billion
Animation and Toys Area
Performance in the Animation and Toys area remained solid. In Animation, although COVID-19 caused a delay in the release of the film Detective Conan the Movie The Scarlet Bullet, a special omnibus film taken from the Detective Conan TV animation series, Detective Conan: The Scarlet Alibi, was released. We also recorded revenues from other animation production and distribution. In Toys, alongside mainstay products, we sold new products such as Fun to change mouse covers! Sumikkogurashi Personal Computer Plus.
FY2021/3 (Results)
Net sales: ¥23.2 billionOperating income: ¥2.1 billion
Initial D THE ARCADE
© Shuichi Shigeno/KODANSHA All Rights Reserved © SEGA
All manufacturers, cars, names, brands and associated imagery featured in this game are trademarks and/or copyrighted materials of their respective owners. All rights reserved.
The trademarks Porsche, Porsche Crest, Porsche Logotype, Carrera and 911 are used under license of Porsche AG.
Detective Conan: The Scarlet Alibi
© Gosho Aoyama / Shogakukan/YTV/TMS 1996
Amusement Machine Sales Area
We plan to improve profitability due to the effect of fixed cost reduction through structural reform. We also plan to release mainstay products such as the UFO Catcher® crane game series and prizes for these games as well as new products.
UFO CATCHER 9 third
©SEGA
FY2022/3 (Forecast)
Net sales: ¥43.0 billion
Operating income: ¥1.7 billion
Animation and Toys Area
In Animation, Detective Conan the Movie The Scarlet Bullet has been a hit and we expect to record revenue from other animation production and distribution as
well. In Toys, we will continue to sell new and mainstay products.
Detective Conan the Movie | |
Demon Slayer POD | The Scarlet Bullet |
©KoyoharuGotoge/ | ©2020 GOSHO AOYAMA/ |
SHUEISHA, Aniplex, ufotable | DETECTIVE CONAN COMMITTEE All Rights Reserved. |
FY2022/3 (Forecast)
Net sales: ¥26.5 billion
Operating income: ¥1.8 billion
38 | SEGA SAMMY HOLDINGS | INTEGRATED REPORT 2021 | 39 |
Pachislot and Pachinko Machines
Pachislot and Pachinko Machines Business
As an "innovator in the industry," SEGA SAMMY will launch new initiatives and strive to generate stable profits by enhancing profitability.
External Environment
Business Overview
The Pachislot and Pachinko Machines Business draws on a powerful IP lineup and industry-leading development capabilities to supply products that meet the demands of a diverse fan base. We are working to develop and market machines with innovative gameplay that will help bring vitality to the market for both pachislot and pachinko machines. We are also seeking to lower costs and environmental impact through measures centered on component reuse.
Along with the slow decline of the player population since 1995, there has been a long-term downtrend in the overall number of pachinko halls, as well as in the number of machines installed and in annual machine turnover. On the other hand, the opening of large halls and an increase in locations of major hall operators has caused a rise in the number of machines installed per store.
Numbers of Pachinko Halls and Installed Pachislot and | ||
Market Size and Number of Pachislot and Pachinko Players | Pachinko Machines per Pachinko Hall | |
17.40 | 443.3 | |
14,674 | 336.5 | |
52.2 | 9,035 | |
7.10 | ||
40.6 | ||
32.3 |
A powerful IP lineup and
strong development capabilities
SAMMY has an IP lineup that boasts strong brand aware- ness, led by titles in the popular Hokuto No Ken series.
Sammy's Strengths
Multiple well-performing series
P Shin Hokuto Muso Chapter 3
©Buronson & Tetsuo Hara/NSP 1983
Approved No.KOJ-111
©2010-2013 Koei Tecmo Games Co., Ltd.
©Sammy
Pachislot ANEMONE Psalms of Planets Eureka Seven HI-EVOLUTION
©2018 BONES/Project EUREKA MOVIE ©BANDAI NAMCO Sevens Inc. ©Sammy
14.6 | ||||||||||||||||
'03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 (CY) | '06 | '07 | '08 | '09 | '10 | '11 | '12 | '13 | '14 | '15 | '16 | '17 | '18 | '19 | '20 | (FY) |
Pachislot and pachinko market (trillions of yen) | Other leisure markets (trillions of yen) | Number of pachinko halls (halls) | ||||
Pachislot and pachinko players (millions of people) | Number of installed pachislot and pachinko machines per pachinko hall (units) | |||||
Source: White Paper on Leisure Industry 2021, Japan Productivity Center | Source: National Police Agency |
Number of | Cumulative unit | |
Series | titles in series | sales |
Hokuto no Ken | 35 | Approx. 2,990,000 units |
Number of | Cumulative unit | |
Series | titles in series | sales |
Hokuto Muso | 7 | Approx. 210,000 units |
Pachislot and Pachinko Machines: Number of Installed Machines, Unit Sales, and Annual Turnover
1.19 |
5,833 |
4,896 |
4,004 |
0.33 |
1,341 |
Pachislot and Pachinko Machine Approval Process
When marketing a new pachislot or pachinko machine, manufacturers are required to go through multiple step licensing processes in accordance with the Entertainment Establishments Control Law.
1. | Application for | ||||||||||||
Security Communications | |||||||||||||
Machine | prototype testing | ||||||||||||
Association | |||||||||||||
2. | Prototype testing | ||||||||||||
manufacturer | results issued | ||||||||||||
3. | Application for | ||||||||||||
Public Safety Commission | |||||||||||||
installation approval | |||||||||||||
in each prefecture | |||||||||||||
4. | Installation | ||||||||||||
approval issued | 8. Start of | ||||||||||||
5. Contract and | |||||||||||||
ALADDIN | 14 | Approx. 560,000 units |
Beast King | 15 | Approx. 510,000 units |
SOUTEN-NO-KEN | 13 | Approx. 480,000 units |
Note: As of March 31, 2021 |
Eureka Seven | 6 | Approx. 160,000 units | |
〈Monogatari〉Series | 11 | Approx. 140,000 units | |
Code Geass | 3 | Approx. 60,000 units | |
'03 | '04 | '05 | '06 | '07 | '08 | '09 | '10 | '11 | '12 | '13 | '14 | '15 | '16 | '17 | '18 | '19 | '20 | (FY) |
Number of installed pachislot and pachinko machines (thousands of machines) | ||||||||||||||||||
Pachislot and pachinko machine unit sales (thousands of machines) | Annual turnover (times) | |||||||||||||||||
Source: National Police Agency and Yano Research Institute Ltd. "Pachinko Manufacturer Trends 2021"
product delivery | Pachislot or Pachinko halls | operations | |||||
6. Application for approval | 7. Final authorization | ||||||
District police station
For more information on market data, see pages 77-78.
Lowering costs and raising profitability
Pachislot and pachinko businesses are characterized by a reliance on electronic components that carry a high cost ratio. The Group is working to raise development efficiency and lower costs, such as through the reuse of materials.
Value Chain of the Pachislot and Pachinko Machines Business
Anticipated Opportunities and Risks
Responses
Opportunities
Possibility of expanding user base
As the scope of development has expanded due to changes in regula- tions, machines conforming to the new regulation may expand the user base.
Growing demand for new regulation machines
If new regulation machines win the support of users, we can expect greater demand and an increase in the player population.
Risks
Decline in the player population
The decline in the player population may undermine the purchasing power of hall operators and affect unit sales volume.
Loss of users due to new regulation machines
New regulation machines may fail to win broad acceptance among users, accelerating the decline in the player population.
Risk of approval status
The approval rate*, which has
remained at a low level due to the recent revision of regulations, may have a significant impact on sales.
- The rate of obtaining successful prototype testing results in the pachislot or pachinko machines licensing process.
Component risk
There is a risk of losing sales opportunities due to the inability to procure components.
Create hit machines
Revise the product lineup Increase hit potential Enhance media functions
Improve business efficiency
Raise development efficiency Lower costs
Promote online commerce
1 Average development lead time: | 1 | 2 | 3 | 4 | ||||||
1 year-2.5 years | ||||||||||
3 Average sales lead time: | Development | Manufacturing | Sales | Operations | ||||||
1 month- | ||||||||||
In-house Outsourcing | ||||||||||
Component reuse | Collection of trade-ins | |||||||||
Lower component costs | ||||||||||
Sourcing materials | ||||||||||
Lower environmental impact | ||||||||||
through disassembly, etc. | ||||||||||
40 | SEGA SAMMY HOLDINGS | INTEGRATED REPORT 2021 | 41 |
Achievements in FY2021/3
Build a Stable Earnings Structure
New machines launched during the year included Pachislot Hokuto no Ken Shukumei and P Shin Hokuto Muso Chapter 3. Performance was impacted by factors including the shuttering of pachinko halls amid the COVID-19 pandemic,
Pachislot and Pachinko Machines Business Performance
108.5
Outlook Going Forward
however, with full-fledged sales activities only resuming in the second half and the deadline for removing previous regulation machines getting pushed back, weakening demand for new regulation machines. As a result, we sold 35,000 pachislot units (down from 123,000 units a year earlier) and 69,000 pachinko units (down from 104,000 units). As a result of booking a valuation loss, largely on components, the Pachislot and Pachinko Machines Business recorded an operating loss for the first time.
Pachislot Hokuto No Ken Shukumei
©Buronson & Tetsuo Hara/COAMIX 1983, ©COAMIX 2007 Approved No.YRG-121 ©Sammy
53.1
22.7
20.9-11.3
- | ||
2020 | 2021 | (FY) |
Net sales (billions of yen)
Ordinary income (billions of yen)
Ordinary income margin (%)
We have started to roll out pachislot and pachinko machines that comply with new regulations. We are revising the product lineup and creating machines from a thoroughly user-centric perspective, centering on series machines that offer greater hit potential. We are also working to improve business efficiency, including raising development efficiency and lowering costs.
The deadline for removing previous regulation machines falls in the fiscal year ending March 2022. We will work to meet replacement demand by launching new titles, including mainstay titles, and recover profitability. Although we project lower fixed costs in line with recent structural reforms, we also anticipate higher advertising expenses and other operating costs due to factors including an influx of newly launched titles and the lifting of restrictions on TV advertising.
FY2021/3 (Results)
Net sales: | ¥53.1 billion |
Ordinary loss: | ¥11.3 billion |
FY2022/3 (Forecast)
Net sales:
¥89.0 billion
Ordinary income:
¥9.0 billion
Pachislot CODE GEASS Lelouch of the Rebellion 3
©SUNRISE/PROJECT GEASS Character Design ©2006 CLAMP・ST ©SUNRISE/PROJECT GEASS Character Design ©2006-2008 CLAMP・ST ©SUNRISE/PROJECT G-AKITO Character Design ©2006-2011 CLAMP・ST
©BANDAI NAMCO Sevens Inc. ©Sammy
Market Environment under Revised Regulations
Pachislot and Pachinko Machine Unit Sales | Market Share of Pachislot and Pachinko Machines | |
301 | 24.3 | |
207 | 21.7 | 21.9 |
202 |
The need to replace pachislot and pachinko machines under revised regulations will cause a temporary downswing in the number of installed machines and in turnover. In such cases, however, the launch of hit machines typically tends to drive recovery. When pachislot regulations were last revised, the subsequent appearance of hit machines boosted the purchasing motivation of hall operators and fueled improvement in turnover.
142 | 215 | 15.3 | 16.8 | 14.8 |
14.7 | ||||
14.1 |
241 | 12.0 | 11.6 | |||||||||
85 | 67 | 123 | 9.8 | 10.5 | 9.9 | 10.9 | |||||
216 | 9.0 | ||||||||||
200 | 199 | ||||||||||
8.7 | 8.0 | ||||||||||
159 | |||||||||||
138 | 140 | 7.4 | |||||||||
Pachislot Market environment and changes in regulations
Previous regulations (1)
(No. 4 models) to 2004 (three-year transition period)
Previous regulations (2)
(No. 5 models) 2004-Feb. 2018 (four-year transition period)
New regulations
Turnover, increase (No. 6 models) Feb. 2018-present
in installed machines
PachinkoMarket environment and changes in regulations
to 2004 (three-year transition period)
2004-Feb. 2018 (four-year transition period)
Turnover | Feb. 2018-present |
104 | 35 | |||||||||||||||||||||
69 | ||||||||||||||||||||||
'13 | '14 | '15 | '16 | '17 | '18 | '19 | '20 | '21 | (FY) | '12 | '13 | '14 | '15 | '16 | '17 | '18 | '19 | '20 | (FY*) | |||
Pachislot machine unit sales (thousands of units) | Pachislot machines (%) | Pachinko machines (%) | ||||||||||||||||||||
Pachinko machine unit sales (thousands of units) | * Settlement dates from July to June | |||||||||||||||||||||
Source: Yano Research Institute Ltd. "Pachinko Manufacturer Trends 2021" | ||||||||||||||||||||||
Pachislot The Seven deadly Sins | ||||||||||||||||||||||
©Nakaba Suzuki,Kodansha/The Seven Deadly Sins Project,MBS | ||||||||||||||||||||||
©Nakaba Suzuki,Kodansha/The Seven Deadly Sins TVSP Project, MBS | ||||||||||||||||||||||
Major Titles Sold in FY2021/3 | ©Nakaba Suzuki,Kodansha | |||||||||||||||||||||
©Sammy | ||||||||||||||||||||||
Month Delivered | Unit sales | ||
Pachislot | Pachislot Hokuto No Ken Shukumei | March 2021 | 17,456 |
Pachislot The Seven deadly Sins | November 2021 | 6,207 | |
Pachislot Initial D | January 2021 | 5,369 | |
Pachinko | P Shin Hokuto Muso Chapter 3 | December 2020 | 43,901 |
P Psalms of Planets Eureka Seven | |||
HI-EVOLUTION ZERO | August 2020 | 10,223 | |
P〈Monogatari〉Series | |||
Secondseason | February 2021 | 6,560 | |
P Psalms of Planets Eureka Seven HI-EVOLUTION ZERO
©2017 BONES/Project EUREKA MOVIE ©BANDAI NAMCO Entertainment Inc. ©Sammy
2004 revision of | 2004 revision of | ||||||||||||||||||||
regulations (tightening) | |||||||||||||||||||||
2008 relaxation | regulations (relaxation) | ||||||||||||||||||||
of regulations | |||||||||||||||||||||
'00 | '02 | '04 | '06 | '08 | '10 | '12 | '14 | '16 | '18 | '20 | '00 | '02 | '04 | '06 | '08 | '10 | '12 | '14 | '16 | '18 | '20 |
Number of installed pachislot machines | Number of installed pachinko machines | ||||
Pachislot machine annual turnover | Pachinko machine annual turnover | ||||
Source: National Police Agency and Yano Research Institute Ltd. "Pachinko Manufacturer Trends 2021" | Source: National Police Agency and Yano Research Institute Ltd. "Pachinko Manufacturer Trends 2021" |
Major Titles Sold to Date in FY2022/3
Month Delivered | ||||
Pachislot | Pachislot Angel Beats! | April 2021 | ||
Pachislot GAMERA | June 2021 | |||
Pachinko | P Kabaneri of the Iron Fortress | April 2021 | ||
P Hokuto No Ken 8 Kyuseishu | May 2021 | |||
P Cho Hane Beast King | June 2021 | |||
P SOUTEN-NO-KEN Tengoku | July 2021 | Pachislot GAMERA | P Hokuto No Ken 8 Kyuseishu | |
©KADOKAWA ©Sammy | ©Buronson & Tetsuo Hara/COAMIX 1983, | |||
©COAMIX 2007 Approved No.YTA-212 | ||||
©Sammy |
42 | SEGA SAMMY HOLDINGS | INTEGRATED REPORT 2021 | 43 |
Resort Business
To make the Resort Business a pillar of the Group over the medium to long term, we are building up our know-how in the integrated resort business in parallel with strengthening the profitability of existing resort facilities.
External Environment
Concrete moves toward the opening of an integrated resort in Japan.
The Integrated Resort Development Bill, which includes casinos, was enacted in July 2018, and moves toward the establishment of an integrated resort, which the government regards as essential for Japan to become "a tourism-oriented country," are gaining momentum.
Candidate locations and operators will be selected in the future.
Anticipated Opportunities and Risks | Responses |
Business Overview
Through the operation of resort facilities, the Group is working to acquire development and operational expertise to enter the integrated resort field in Japan.
Phoenix Seagaia Resort |
Japan's leading resort complex |
Phoenix Seagaia Resort offers Japan's finest resort stays, taking |
advantage of an ideal environment-such as three accommodation |
facilities including the Sheraton Grande Ocean Resort, a world-class |
convention center that can hold up to 5,000 people, as well as Phoe- |
nix Country Club, one of Japan's preeminent golf courses, and a |
Opportunities
Commercialization of a domestic IR business
If integrated resorts are realized in Japan in the future and our group's entry into the market is realized, there is a strong possibility that this business will become a major revenue source.
Risks
Risks of entering into domestic IR business
Delays in legislation related to integrated resorts will have a major impact on our group's long-term scenario. There is also a risk that investment may not be recovered unless the Company is selected as a business entity.
Risks associated with response to addiction issues
Neglecting to respond adequately to addiction issues and other social issues could expose the Group to social criticism or render sustained development of the industry impossible.
Acquisition of know-how for the success of IR business
Deployment of personnel to PARADISE CITY
Development and operation of resort facilities
Addiction countermeasures
For details see page 49.
Acquired gaming machine manufacturer and distribution licenses in Nevada.
tennis club-all surrounded by a vast, nearly 700-hectare grove of | |
Japanese black pines spreading roughly 11 kilometers north-south | |
along the coast of the Pacific Ocean in Miyazaki Prefecture. By | |
continuously improving the value of the facilities, the Group is work- | |
ing to strengthen its ability to attract customers while accumulating | |
know-how in the operation of resort facilities. | ©Phoenix Resort |
The North Country Golf Club | |
(Chitose, Hokkaido) | |
As part of its activities to promote sports and contribute to the com- | |
munity of Chitose City, the Company runs Sega Sammy Cup Golf | |
Tournament and operates it as a facility for snow activities, North | |
Snowland in Chitose, in winter. |
Achievements for FY2021/3
The number of facility users at Phoenix Seagaia Resort continued to fall sharply due to the impact of COVID-19, declining 34.3% year on year. However, there were signs of recovery in individual demand, such as an increase in facility users of 10% year on year in October and November 2020, buoyed by the Go to Travel campaign. In addition, the business incurred expenses related to its move into the domestic Integrated Resort (IR) market. Overseas, PARADISE CITY, operated by PARADISE SEGASAMMY Co., Ltd. (affiliate accounted for using the equity method) saw substantial declines in the drop amount (amount of chips purchased by customers at the table) and
the number of guests in January to December 2020, with year-on- year declines of 66.2% and 54.5%, respectively, due to the impact of COVID-19 and other factors.
- Results for PARADISE SEGASAMMY Co., Ltd. are posted with a three-month delay due to a December fiscal year-end
FY2021/3 (Achievements)
Net Sales: ¥6.3 billion Ordinary loss: ¥8.9 billion
PARADISE CITY
South Korea's first IR facility
PARADISE CITY, operated by PARADISE SEGASAMMY Co., Ltd., a joint venture with the PARADISE GROUP of South Korea, is the first
Outlook Going Forward
IR facility in South Korea with hotels, casinos, commercial facilities, convention halls, and clubs. We aim to be the top IR facility in North-
We forecast a moderate recovery at the Phoenix Seagaia Resort on the back of stepped-up measures aimed at individuals, while losses at PARADISE CITY are likely to narrow as travel restrictions ease.
Future IR Business Strategy
The Company needs to review its IR business strategy following the City of Yokohama's decision to call off its selection process for IR operators. However, we are confident that the Company is now one of Japan's top companies in the IR field after accumulating various expertise and know-how through sustained investment in the IR business over many years. We plan to continue seeking opportunities to participate in IR projects in order to capitalize on this expertise.
east Asia by providing high-quality space and services, and are accumulating development and management know-how with a view to entering the IR business in Japan.
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44 | SEGA SAMMY HOLDINGS | INTEGRATED REPORT 2021 | 45 |
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Sega Sammy Holdings Inc. published this content on 11 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 10 January 2022 15:47:02 UTC.