SharkNinja : Investor Presentation

INVESTOR PRESENTATION

MARCH 2024

Disclaimer

This presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that reflect the Company's current views with respect to, among other things, future events and its future business, financial condition, results of operations and prospects. These statements are often, but not always, made through the use of words or phrases such as "may," "should," "could," "predict," "potential," "believe," "will likely result," "expect,"

"continue," "will," "anticipate," "seek," "estimate," "intend," "plan," "projection," "would" and "outlook," or the negative version of those words or phrases or other comparable words or phrases of a future or forward-looking nature. These forward-looking statements are not statements of historical fact, and are based on current expectations, estimates and projections about the Company's industry as well as certain assumptions made by management, many of which, by their nature, are inherently uncertain and beyond the Company's control. These forward-looking statements are subject to a number of known and unknown risks, uncertainties and assumptions, which you should consider and read carefully, including but not limited to, those described in the Annual and transition report of foreign private issuers on Form 20-F filed with the SEC under "Risk Factors" and "Cautionary Note Regarding Forward-Looking Statements."

The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for the Company to predict all risks, nor can the Company assess the impact of all factors on its business or the extent to which any factor or combination of factors may cause actual results to differ materially from those contained in any forward-looking statements it may make. In light of these risks, uncertainties and assumptions, the future events and trends discussed in this presentation, and our future levels of activity and performance, may not occur and actual results could differ materially and adversely from those described or implied in the forward-looking statements. As a result, you should not regard any of these forward-looking statements as a representation or warranty by the Company or any other person or place undue reliance on any such forward-looking statements. Any forward-looking statement speaks only as of the date on which it is made, and the Company does not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise, except as required by law.

This presentation contains non-GAAP financial measures such as Adjusted Net Sales, Adjusted Gross Profit, Adjusted Operating Income, Adjusted EBITDA, and Adjusted Net Income. These measures are not prepared in accordance with generally accepted accounting principles in the United States of America ("GAAP") and have important limitations as analytical tools. Non-GAAP financial measures are supplemental, should only be used in conjunction with results presented in accordance with GAAP and should not be considered in isolation or as a substitute for such GAAP results.

This presentation includes estimates regarding market and industry data. Unless otherwise indicated, information concerning the Company's industry and the markets in which the Company operates, including its general expectations, market position, market opportunity and market size, are based on management's knowledge and experience in the markets in which the Company operates, together with currently available information obtained from various sources, including publicly available information, industry reports and publications, surveys, the Company's retailers and consumers, trade and business organizations and other contacts in the markets in which it operates. Certain information is based on management estimates, which have been derived from third-party sources, as well as data from the Company's internal research. In presenting this information, the Company has made certain assumptions that it believes to be reasonable based on such data and other similar sources and on its knowledge of, and its experience to date in, the markets in which it operates. While the Company believes the estimated market and industry data included in this presentation is reliable, such information is inherently uncertain and imprecise. Market and industry data is subject to change and may be limited by the availability of raw data, the voluntary nature of the data gathering process and other limitations inherent in any statistical survey of such data. In addition, projections, assumptions and estimates of the future performance of the markets in which the Company operates are necessarily subject to uncertainty and risk due to a variety of factors, including those described in the Annual and transition report of foreign private issuers on Form 20-F filed with the SEC under "Risk Factors" and "Cautionary Note Regarding Forward-Looking Statements." These and other factors could cause results to differ materially from those expressed in the estimates made by third parties and by the Company. Accordingly, you are cautioned not to place undue reliance on such market and industry data or any other such estimates.

This presentation contains additional trademarks, tradenames, copyrights and service marks of other companies that are the property of their respective owners. Certain amounts, percentages and other figures in this presentation have been subject to rounding adjustments. Accordingly, figures shown as totals, dollars or percentage amounts of changes may not represent the arithmetic summation or calculation of the figures that precede them.

Who We Are

The people who built a consumer problem solving engine

We solve consumer problems that others either do not see or are unable to solve

We create five-star rated innovative lifestyle solutions for consumers in our global markets

A deep portfolio of innovative products under two multi-billion dollar, global brands

Positively impacting people's lives every day in every home in our global markets

• 1. Net Sales includes sales in the Asia Pacific region and Greater China "APAC". Adjusted Net Sales of $4.2Bn for 2023, which represents sales excluding APAC. Please see the Appendix for a reconciliation of Adjusted Net Sales to Net Sales, its most directly comparable GAAP financial measure.

• 2. As of December 31, 2023.

Two Scaled, Diverse and Growing Brands

Net Sales (2023)

• 1. Net Sales includes sales in APAC. Adjusted Net Sales of $4.2Bn for 2023, which excludes sales in APAC. Please see the Appendix for a reconciliation of Adjusted Net Sales to Net Sales, its most directly comparable GAAP financial measure.

• 2. Represents fiscal year end as of March 2008.

• 3. New product sub-categories include Hair Dryers, Air Purification, Hair Stylers, 2-in-1 Vacuums, Wet/Dry Floorcare and Carpet Extractors as of December 31, 2023.

• 4. New product sub-categories include Toasters, Ice Cream Makers, Juicers, Cutlery, Bakeware, Electrical Kettles, Waffle Makers, Outdoor Grills, Outdoor Ovens and In-home Beverage as of December 31, 2023.

• 5. As of December 31, 2023.

Net Sales (2023)

Increasingly Diversified as We Scale: Category Mix

Net Sales by Category1

$4.3Bn

'20-'23 CAGR 15.6%

268.8%

20.1%

28.2%

2.6%

2020

2023

Cleaning

Cooking & BeverageFood Preparation

1. Net Sales includes sales in APAC. Breakdown based on 2023 Net Sales. Adjusted Net Sales of $4.2Bn for 2023, which excludes APAC. Please see the Appendix for a reconciliation of Adjusted Net Sales to Net Sales, its most directly comparable GAAP financial measure.

Other

Increasingly Diversified as We Scale: Global Mix

Diversified Global Presence¹

'20-'23 CAGR

$4.3Bn

15.6% 123.8% 12.7%

27.2%

10.9%

2020

2023

North America

United Kingdom

Other Europe

• 1. Net Sales Includes sales in APAC. Breakdown based on 2023 Net Sales. Adjusted Net Sales of $4.2Bn for 2023, which excludes APAC. Please see the Appendix for a reconciliation of Adjusted Net Sales to Net Sales, its most directly comparable GAAP financial measure.

• 2. Includes APAC.

Rest of World2

Who We Serve

A discerning and educated global consumer

They're the people who read the reviews and scour the ratings, delighted by new technology. They're proud of their homes. They know value when they see it because they've done the research. They only trust brands that have proven their worth. People you can count on for sound advice and honest recommendations. Our consumers are much more than just buyers

They're the ambassadors of our brand

What We Deliver

SharkNinja strives to deliver all four of these critical consumer value points in every innovative product we bring to market

800+ Cross-functional Engineering & Design Associates1

Global Insights

Disruptive Innovations

Lifestyle Solutions

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