Sistema PJSFC announced that Vladimir Chirakhov, Chairman of the Board of Directors of Detsky Mir, has been appointed President and CEO of Sistema. In accordance with the decision of the Board of Directors of Sistema, Vladimir Chirakhov's appointment is effective as of 20 April 2020. Andrey Dubovkov, who previously served as President and CEO of Sistema, has been elected Deputy Chairman of the Board of Directors of Sistema.

Vladimir Chirakhov joined Detsky Mir in March 2012. From October 2012 till April 2020 he served as CEO of Detsky Mir. On 3 April 2020 he was appointed Chairman of the Board of Detsky Mir.

From 2009 till 2012 he served at retail chain Korablik in various roles, from commercial director to CEO. From 2001 till 2009 Vladimir worked in the leading retail companies Partiya-Electronics, M.Video and Lindex.