Smart Employee Benefits Inc. (SEB) announced that Mr. Bruce Bell has joined the company as President of SEB's Insurance and Financial Services Division. This division will provide Insurance and Financial services Brokerage and Group Health Plan administration and claims payment services. Mr. Bell will also join as an Executive VP of SEB.

Mr. Bell brings extensive experience within the Health Insurance sector. He has played a defining role in many of the products and services, which are commonplace within the industry.