SYNIVERSE HOLDINGS, INC. 
By TAMPA, Fla. - Jan. 17, 2012 - Will a streamed video cause me to exceed my phone's data plan? Can I use my GPS navigation app for directions while I am traveling out of my home network without incurring immense overage charges? These are common questions of people who rely on the convenience of mobile data services but fear exceeding their plan's usage caps. To mitigate subscriber concerns, a growing number of operators around the globe are utilizing a new intelligence tool from Syniverse to provide subscribers real-time access to their mobile data usage levels, enabling users to make informed decisions and avoid unexpected charges.
Syniverse RoamMonitor provides real-time usage alerts to individual subscribers on both home and visited networks - critical information that drives mobile data usage. With this real-time alerting, operators can now empower their subscribers to confidently realize the benefits of the content-rich experience that mobile data provides.
RoamMonitor has the ability to help reduce retail data roaming uncollectables. With Brazil's mobile data market projected to skyrocket in the next few years, Gustavo Nóbrega, Roaming Director, Vivo, said RoamMonitor is a good component of the operator's strategy to avoid bill shock and improve user experience.
"We've used RoamMonitor's alerting capabilities to set up a tiered notification system based on predefined thresholds. The first-level alerts go to individual customers via SMS, keeping them informed of their usage during the billing cycle," Nóbrega said. "By showing our brand's commitment to subscribers via these courtesy alerts, we have reduced uncollected invoices for mobile data roaming and increased customer satisfaction."
Operators can simply and rapidly implement this capability, thanks to RoamMonitor's service-bureau architecture. They can then create rate plans with set spending and usage thresholds based on pre-established policies, or they can allow subscribers to set their own limits. In either case, the operator can then use this real-time intelligence tool to notify subscribers via SMS or email alert before they exceed these thresholds.
Because RoamMonitor supports full integration with an operator's subscriber database, it ensures that each megabyte of data usage is rated according to the specific subscriber data plan, ensuring notifications are sent to subscribers expeditiously. Within these notifications, the operator can offer the subscriber the option to immediately upgrade to a new data package that allows the subscriber to affordably continue to access mobile data while increasing revenue opportunities for the operator.
"Although consumers' appetites for data-intensive mobile services seem insatiable, a major challenge is the difficulty subscribers have with immediately discerning their exact usage levels, especially when they may face considerable overage charges," said Jeff Gordon, President and CEO, Syniverse. "Simply put, RoamMonitor solves the problem."
Gordon added, "RoamMonitor enhances service providers' revenue. By enabling their subscribers to confidently use the full potential of their mobile devices, operators ensure customer loyalty and realize revenues from increased mobile data usage."
About Syniverse
Syniverse makes mobile work for more than 900 mobile
operators, cable and Internet providers, and enterprises in
over 160 countries. With unmatched expertise and more than
20 years simplifying the complexities of roaming, messaging
and networking, Syniverse serves as the force at the center
of the mobile communications universe, keeping people
connected today and forging new connections for tomorrow.
Nobody knows mobile like Syniverse. For more information,
visit www.syniverse.com, follow
Syniverse on
Twitter or find Syniverse
on Facebook.
For more information:
Bobby Eagle
Syniverse Public Relations
+1 813.637.5050
bobby.eagle@syniverse.com
