Terna S p A : launches its “Let’s think about the future of energy” corporate media campaign

Starting from 26 November on TV, print media and digital channels

TERNA LAUNCHES ITS "LET'S THINK ABOUT THE FUTURE OF ENERGY"

CORPORATE MEDIA CAMPAIGN

Rome, 24 November 2023 - On 26 November, Terna, the Italian power-grid operator led by Giuseppina Di Foggia, will launch its new corporate campaign on TV, print media and digital channels. The campaign slogan "Let's think about the future of energy" will appear in the media in various formats through to 17 December.

As operator of the national power system, Terna is inviting citizens to share the value of energy, a fundamental resource that must be used correctly and responsibly. The images and message of the 15-second commercial invite citizens to reflect on the theme of energy, at the centre of every Italian's daily life.

"Energy is everyone's right and Terna ensures its seamless transmission throughout Italy. By taking care of the future of energy we take care of our environment and our country.": these are the words selected to promote a collective energy culture, rooted in awareness and responsibility. Only by conserving energy today can we care for the planet and its resources tomorrow, through Terna's commitment and the commitment of all those who contribute to achieving the energy transition.

The commercial was developed by DLV BBDO, Giuseppe Stasi and Giancarlo Fontana directed, and it was produced by Groenlandia which also provided the Director of Photography and cast. Adding to the production value is the warm and evocative narration of Alessandro Messina and original music by Valentina Parisse.

The commercial will be available on Terna's YouTube channel at this link: https://www.youtube.com/@ternaenergia.