Terna S p A : launches its “We have made a commitment to the future of energy” corporate media campaign

Starting from 21 March on print media and digital channels

TERNA LAUNCHES ITS "WE HAVE MADE A COMMITMENT TO THE

FUTURE OF ENERGY" CORPORATE MEDIA CAMPAIGN

For the Italian grid operator, the new 2024-2028 Business Plan features four points of

strength: Investments, Sustainability, Digitisation and Solidarity

Rome, 20 March 2024 - On 21 March, Terna, the Italian national power grid operator, will launch its new corporate media campaign on print media and digital channels. Among the new features this year is the mention of a Business Plan, which confers solidity and concreteness to corporate communication.

The claim of the campaign is "We have made a commitment to the future of energy" and, until 14 April, it will appear on various media to complement the contents of the new 2024-2028Industrial Plan, presented to investors on Tuesday, 19 March.

"Faster. More digitalised. More sustainable. Fairer. This is the energy transition we want. It is an essential challenge for the future of us all: it requires from Terna a wider vision and the commitment to elevating our mission of transmitting energy to the country to new levels of excellence. That is why our 2024-2028 Business Plan sets considerable new records and includes significant changes. It's the energy of the future. Today."

These are the words with which the Group, led by Giuseppina Di Foggia, substantiates its commitment towards a future that places everyone in front of unavoidable deadlines, towards an effective and definitive action to reach the energy transition objectives.

The campaign brings the Plan's four points of strength to the attention of the public: the highest Investments ever; Sustainability, integrated within the Business Plan for the first time; Digitisation to innovate the network; Solidarity for a fairer transition for all.

The campaign's visual focuses on the centrality of People: the importance attributed to respect and social inclusion, to skills and to how Terna professionals work together are new and original elements that express an even greater attention of the Group towards its professionals, and the new generations in particular.

The corporate media campaign was curated by the BBDO agency.