Interpublic Group announced that Jeriad Zoghby is joining the company as Chief Commerce Strategy Officer. In his role, Zoghby will oversee commerce strategy for the holding company, connecting the existing channel and platform expertise across the IPG portfolio and helping to identify opportunities for further growth. Working with key agency and client business leaders, Zoghby will orchestrate how the company supports clients as they connect commerce solutions to the full breadth of their marketing programs. Zoghby starts immediately.

By coordinating resources from IPG's award-winning companies, Zoghby will be instrumental in fostering a cohesive approach to commerce, including investments, partner development, design, and go-to-market strategy. The approach will both enhance and protect existing core marketing disciplines across IPG, while ensuring that group agencies develop new capabilities and continue to excel in the commerce space. The introduction of Zoghby's role continues IPG's investment in commerce, D2C, marketing technology and retail media.

It also follows the company's acquisition late last year of RafterOne, a leading global provider of multi-cloud commerce solutions on the Salesforce platform. Zoghby joins IPG from Accenture, where he was the Global Lead for Omni-Channel Commerce, leading strategy for their digital commerce program to help companies transform their enterprise and grow digital sales. Earlier, Zoghby launched the global personalization practice at Accenture Interactive to help clients use data and insights to drive greater personalization and higher performance in their commerce experiences, leading Ad Age naming Zoghby a Marketing Technology Trailblazer in 2017.

Zoghby has a Ph.D. in Operations Research, holds multiple patents, and co-invented multiple next-generation personalization tools designed to accelerate value realization for brands and marketers.