The Lion Electric Company announced that it has named Brian Piern as Chief Commercial Officer (CCO), effective June 7, 2021. In this role, Mr. Piern will guide Lion to the next level of its growth by expanding to new markets and building on long-standing relationships with existing clients, while developing new accounts and expanding market share. He will report to Marc Bedard, Founder and CEO. Mr. Piern most recently served as Vice President, Sales and Marketing at XL Fleet Corp., where he directed the development of the firm's commercial team.