The following management's discussion and analysis should be read in conjunction with the historical financial statements and the related notes thereto contained in this Quarterly Report. The discussion highlights the Company's results of operations and the principal factors that have affected the Company's financial condition, as well as its liquidity and capital resources for the periods described, and provides information that management believes is relevant for an assessment and understanding of the statements of financial condition and results of operations presented herein. The following discussion and analysis are based on the Company's unaudited financial statements contained in this Quarterly Report, which we have prepared in accordance with United States generally accepted accounting principles. You should read this discussion and analysis together with such financial statements and the related notes thereto.





Overview


We were incorporated under the laws of the State of Nevada on May 6, 2014 under the name Costo, Inc. to engage in the business of distributing automobile parts and components necessary for the maintenance and repair of automobiles and specialty equipment, including construction and road machinery, principally in China, Europe and certain Commonwealth of Independent States countries. We changed our name to Union Bridge Holdings Limited on May 23, 2016 in connection with our expanded business plan under which we determined to expand operations into the health care industry. We never achieved any revenues from our automobile and specialty equipment business and during the fourth quarter of 2017 we determined to discontinue that area of business.

On September 24, 2019, we entered into a Stock Purchase Agreement (the "Purchase Agreement"), with shareholders of Conperin Group Inc., a British Virgin Islands company, who together owned shares constituting 100% of the issued and outstanding ordinary shares of Conperin Group Inc. Pursuant to the terms of the Purchase Agreement, the shareholders of Conperin Group Inc. transferred to us all of their shares of Conperin Group Inc. in exchange for the issuance of 187,546,887 shares of our common stock (the "Stock Purchase"). As a result of the Stock Purchase, we are now a holding company, is engaged in providing technology in digital media industry, including developing a branded social network and e-commerce app platform aiming to promote a high quality of life for families and seniors by using artificial intelligence, blockchain and cognitive e-commerce technology in China, Hong Kong and Asia Pacific. As a result of the consummation of the Stock Purchase, we are no longer a shell company as that term is defined in Rule 12b-2 of the Securities Exchange Act of 1934, as amended.

We develop and operate CircleYY, a mobile-based social networking and premium e-commerce app and website platform that will also use impactful editorial content to promote a balanced quality of life for families and seniors aged 50 and above by understanding their behavior, tastes and needs. The platform enables users around the world to share family stories, build meaningful interactions between 50+ users and their family members, discover and buy fashion, beauty and other daily accessories products. We connect people and facilitate human interactions based on cities, interests and a variety of activities including pictures and short videos.

Our CircleYY mobile application can be downloaded and used free of charge, and we will generate our revenues from the various services we offer on our platforms, dedicated to a 50+ client base and their families: (i) collaborations with brands and users on the creation of premium content, (ii) the sale of advertising on our social media platform, and (iii) the sale of third-party branded items, mainly fashion, beauty, daily accessories and services on our e-commerce platform.

As a global platform, CircleYY is expected to target a global audience with content designed for universal appeal amongst family members, notably 50+, along with a local focus for marketing campaigns. The initial opening market is intended to be Hong Kong SAR, followed by similar markets in the Asia-Pacific area and subsequently Europe and North America.

On September 27, 2019, our wholly-owned subsidiary Conperin Group Inc. established Circle YY International Inc., a limited company incorporated in the British Virgin Islands ("Circle International"), to engage in new business when any suitable business opportunity arises. As of today, Circle International has no business activities yet.






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On November 11, 2019, our subsidiary Circle YY Technologies Hong Kong Limited, which operates our CircleYY platforms, launched its unique ecosystem technology covering social networking, content and e-commerce. Our CircleYY website platform had 63 registered members as of June 30, 2020.

Recent Development

In response to the coronavirus (COVID-19) pandemic situation, since January 2020, the Company has taken several actions to protect its employees, including asking employees to work from home, establishing split working schedules and restricting travel business travel. On March 11, 2020, the World Health Organization (WHO) officially declare COVID-19 a pandemic, pointing to the cases of COVID-19 illness in over 110 countries and territories around the world and the sustained risk of further global spread. Since March 19, 2020, the other floor of the office premises of the Company has a confirmed infection case of COVID-19 and the infected floor was temporary closed for immediate special cleaning and disinfecting actions by the building management. Given the dynamic nature of these circumstances, the duration and intensity of the impact of the COVID-19 and resulting disruption to the Company's operations cannot be reasonably estimated at this time. While not yet quantifiable, the Company believes this situation had an adverse impact on its operating results for this fiscal quarter and continues to assess the financial impact for the remainder of the year.





RESULTS OF OPERATIONS



We are a technology company have incurred recurring losses to date. Our financial statements have been prepared assuming that we will continue as a going concern and, accordingly, do not include adjustments relating to the recoverability and realization of assets and classification of liabilities that might be necessary should we be unable to continue in operation. We expect we will require additional capital to meet our long term operating requirements. We expect to raise additional capital through, among other things, the sale of equity or debt securities.

The following comparative analysis on results of operations was based on the comparative financial statements, footnotes and related information for the three and six months ended June 30, 2020 and 2019. This analysis should be read in conjunction with the financial statements and the notes to those statements that are included elsewhere in this report.





Three Month Period Ended June 30, 2020 Compared to the Three Month Period Ended
June 30, 2019



                                  For the Three Months Ended
                                           June 30,
                                     2020               2019          Change           %
Revenues - related party        $            -       $   21,760     $  (21,760 )       (100%)
Revenues - unrelated party              52,520                -         52,520            100 %
Cost of revenue                        (46,520 )        (16,000 )      (30,520 )          191 %
Gross Profit                             6,001            5,760            241              4 %
General and administrative
expenses                              (143,607 )        (27,381 )     (116,226 )          424 %
Professional fees                      (26,838 )        (41,308 )       14,470            (35 )%
Interest income                              -               17            (17 )         (100 )%
Net loss                        $     (164,445 )     $  (62,912 )   $ (101,533 )          161 %




Revenue


For the three months ended June 30, 2020, we generated revenue of $52,520 from our sales of fashion and wellness products and surgical masks via our e-commerce platform compared with $21,760 for the same period in 2019 from computer consulting services provided to a client. The increase was mainly attributed to greater amount of sales of products compared with the computer consulting services provided.






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Cost of Revenue



For the three months ended June 30, 2020, we have cost of revenue of $46,520, compared with $16,000 for the same period in 2019. The increase was mainly attributed to greater purchase cost of products for sales compared with the cost of providing computer consulting services.





Operating Expenses


Total operating expenses for the three months ended June 30, 2020 were $170,445, an increase of $101,756, compared to $68,689 for the same period in 2019. The increase was primarily due to the increase in salaries.





Net Loss


The net loss for the three months ended June 30, 2020 was $164,445, an increase of $101,533, compared to $62,912 for the same period of 2019. The increase was primarily the result of the increase in operating expenses.





Six Month Period Ended June 30, 2020 Compared to the Six Month Period Ended June
30, 2019



                                   For the Six Months Ended
                                           June 30,
                                     2020              2019          Change           %
Revenues - related party         $           -      $   43,419     $  (43,419 )       (100%)
Revenues - unrelated party              95,885               -         95,885            100 %
Cost of revenue                        (68,307 )       (31,938 )      (36,369 )          114 %
Gross Profit                            27,579          11,481         16,098            140 %
General and administrative
expenses                              (400,543 )       (69,470 )     (331,073 )          477 %
Professional fees                      (57,755 )       (60,478 )        2,723             (5 )%
Interest income                              -              32            (32 )         (100 )%
Net loss                         $    (430,719 )    $ (118,435 )   $ (312,284 )          264 %




Revenue


For the six months ended June 30, 2020, we generated revenue of $95,885 from our sales of fashion and wellness products and surgical masks via our e-commerce platform compared with $43,419 for the same period in 2019 from computer consulting services provided to a client. The increase was mainly attributed to greater amount of sales of products compared with the computer consulting services provided.





Cost of Revenue


For the six months ended June 30, 2020, we have cost of revenue of $68,307, compared with $31,938 for the same period in 2019. The increase was mainly attributed to greater purchase cost of products for sales compared with the cost of providing computer consulting services.





Operating Expenses


Total operating expenses for the six months ended June 30, 2020 were $458,298, an increase of $328,350, compared to the six months ended June 30, 2019 when total operating expenses were $129,948. The increase was primarily due to the increase in salaries.





Net Loss


The net loss for the six months ended June 30, 2020 was $430,719, an increase of $312,284, compared to the six months ended June 30, 2019 when the net loss was $118,435. The increase was primarily the result of the increase in operating expenses.






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Liquidity and Capital Resources





                         June 30,       December 31,
                           2020             2019            Change        %
Cash                   $     42,153     $      22,339     $   19,814       89 %
Total assets           $    361,881     $     188,166     $  173,715       92 %

Total liabilities $ 2,086,897 $ 1,482,463 $ 604,434 41 % Stockholders' equity $ (1,725,016 ) $ (1,294,297 ) $ (430,719 ) 33 %






                               June 30,       December 31,
                                 2020             2019            Change        %
Current assets               $    361,881     $     188,166     $  173,715       92 %

Current liabilities $ 2,086,897 $ 1,482,463 $ 604,434 41 % Working capital deficiency $ (1,725,016 ) $ (1,294,297 ) $ (430,720 ) 33 %

Liquidity is the ability of an enterprise to generate adequate amounts of cash to meet its needs for cash requirements. As of June 30, 2020, we had a working capital deficit of $1,725,016, an increase of $430,720 from our working capital deficit of $1,294,297 at December 31, 2019. The increase in the deficit is primarily a result of an increase in accounts payable and accrued liabilities and due to related parties, partially offset by an increase in cash and cash equivalent, accounts receivable, prepaid expenses and deposits and inventories. As of June 30, 2020, our total assets were $361,881 compared to $188,166 in total assets at December 31, 2019. Total assets as of June 30, 2020 were comprised of $42,153 in cash and cash equivalents, $38,462 in accounts receivable, $153,061 in prepaid expenses and deposits and $128,205 in inventories, while as at December 31, 2019 total assets were comprised $22,339 in cash, $135,112 in prepaid expenses and deposits and $30,715 in inventories. As of June 30, 2020, our current liabilities were $2,086,897 comprised of $1,738,621 due to related parties and $348,276 for accounts payable and accrued liabilities. As of December 31, 2019, our current liabilities were $1,482,463 comprised of $1,187,828 due to related parties and $294,635 in accounts payable and accrued liabilities.





                                     For the Six Months Ended
                                             June 30,
                                       2020              2019          Change           %
Cash used in operating
activities                         $    (530,979 )    $ (131,310 )   $ (399,669 )         304 %
Cash provided by financing
activities                               550,793          79,439        471,354           593 %
Effects on changes in foreign                                                            (100 )%
exchange rate                                  -             884           (884 )
Net change in cash and cash                                                              (139 )%
equivalents                        $      19,814      $  (50,987 )   $   70,801

Cash Flows Used in Operating Activities

Net cash used in operating activities for the six month period ended June 30, 2020 was $530,979, compared to $131,310 for the six month period ended June 30, 2019. The increase of $399,669 was primarily a result of an increase in net loss and accounts receiable, prepaid expenses and deposits and inventories, partially offset by the increase in accounts payable and accrued liabilities, during the period.

Cash Flows From Financing Activities

We have financed our operations primarily with advances from shareholders. Net cash provided by financing activities was $550,793 during the six month period ended June 30, 2020 compared to $79,439 in the six month period ended June 30, 2019. The increase in cash provided by financing activities was primarily a result of an increase in advances from shareholders.






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Plan of Operation and Funding

We expect that working capital requirements will continue to be funded through further issuances of our securities and loans from our executive officers and principal shareholders, including Joseph Ho. Our working capital requirements are expected to increase in line with the growth of our business.

Existing working capital, further advances and debt instruments, and anticipated cash flow are not expected to be adequate to fund our operations and potential acquisitions over the next twelve months. We have no lines of credit or other bank financing arrangements. Generally, we have financed operations to date through the proceeds of the private placement of equity and debt instruments. In connection with our business plan, management anticipates additional increases in operating expenses and capital expenditures relating to: (i) the acquisition of businesses in the health-related industry; (ii) acquisition of inventory; (iii) developmental expenses associated with a start-up business; and (iv) marketing expenses. We intend to finance these expenses with further issuances of equity securities and debt instruments. Thereafter, we expect we will need to raise additional capital and generate revenues to meet long-term operating requirements. Additional issuances of equity or convertible debt securities will result in dilution to our current shareholders. Further, such securities might have rights, preferences or privileges senior to our common stock. Additional financing may not be available upon acceptable terms, or at all. If adequate funds are not available or are not available on acceptable terms, we may not be able to take advantage of prospective new business endeavors or opportunities, which could significantly and materially restrict our business operations.





Material Commitments


On March 23, 2018, our subsidiary, Windsor Honour Limited ("WHL") entered into a Binding Heads of Agreement with the owner of a land parcel for a senior care facility to be established in Chang Mai, Thailand. The parties will negotiate in good faith toward definitive agreements regarding the project. WHL would lease the land and be the developer of the project and would own the buildings on the site. WHL would have full control of the design and supervision of the construction of the project, as well as daily operations and management of the project. The land owner would be responsible for obtaining necessary construction, operation and other permits for the project and would provide necessary liaison with government officials. Total investment in the project for development and construction is estimated to be approximately 200 million Thai Baht (approximately US$6.4 million at current exchange rates), for which WHL would be responsible to obtain financing. WHL would also be responsible for arranging financing of operating costs until they can be funded from operations. The project would lease the land for 90 years with automatic renewals, each for 30 years. The total rent for the first 90 years would be 10 million Thai Baht (approximately US$320,000 at current exchange rates). In addition to the rent, WHL may consider a discretionary bonus to the land owner (with details to be agreed in the definitive agreements).

Upon signing the definitive agreement, WHL will pay 2 million Thai Baht (approximately US$64,300 at current exchange rates) as a deposit to the land owner within 90 days, which will be refundable if the development plan for the land as a senior nursing home facility has not been approved by the competent government authority within one year, or if before that date such authority has definitively denied the application for the development plan upon the request of WHL. Otherwise, the deposit will be applied to the rent for the land.

No assurance can be given, however, that the Chang Mai, Thailand senior facility project will be successfully developed and operated because, (i) WHL may not successfully negotiate definitive agreements for the project, (ii) required permits may not be obtained, and (iii) required financing may not be obtainable.





Inflation


In the opinion of management, inflation has not and will not have a material effect on our operations in the immediate future. Management will continue to monitor inflation and evaluate the possible future effects of inflation on our business and operations.

Off-Balance Sheet Arrangements

As of the date of this Quarterly Report, we do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors.






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Going Concern


The accompanying financial statements have been prepared assuming that the Company will continue as a going concern, which contemplates continuity of operations, realization of assets, and liquidation of liabilities in the normal course of business.

As reflected in the accompanying condensed consolidated financial statements, the Company had an accumulated deficit at June 30, 2020 of $2,063,705, a net loss for the six months ended June 30, 2020 of $430,719 and net cash used in operating activities for the six months ended June 30, 2020 of $530,979. These conditions raise substantial doubt about our ability to continue as a going concern.

The Company is attempting to produce sufficient revenue; however, the Company's cash position is not sufficient to support its daily operations. While the Company believes in the viability of its strategy to produce sufficient revenue and in its ability to raise additional funds, there can be no assurances that the Company will accomplish its goals. The ability of the Company to continue as a going concern is dependent upon its ability to further implement its business plan and generate sufficient revenues and in its ability to raise additional funds.

The condensed consolidated financial statements do not include any adjustments related to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

The independent registered public accounting firm's opinion accompanying our December 31, 2019 consolidated financial statements contained an explanatory paragraph expressing substantial doubt about our ability to continue as a going concern. The consolidated financial statements have been prepared "assuming that we will continue as a going concern," which contemplates that we will realize our assets and satisfy our liabilities and commitments in the ordinary course of business.

The Company's controlling shareholder and Chief Executive Officer, Joseph Ho has provided a personal guarantee of loan in writing that he would provide to the Company of up to $1.0 million for investment and working capital purposes. The Company believes this guarantee should be considered a material event in executing its overall plan described in the foregoing.





Critical Accounting Policies


We have identified the following policies below as critical to our business and results of operations. Our reported results are impacted by the application of the following accounting policies, certain of which require management to make subjective or complex judgments. These judgments involve making estimates about the effect of matters that are inherently uncertain and may significantly impact quarterly or annual results of operations. For all of these policies, management cautions that future events rarely develop exactly as expected, and the best estimates routinely require adjustment. Specific risks associated with these critical accounting policies are described in the following paragraphs..





Use of Estimates


The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements as well as the reported amount of revenues and expenses during the reporting period. Actual results could differ from these estimates.

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