Iconic Brands, Inc. in conjunction with Licensed Partner, United Spirits, announced the introduction of Hooters Spirits, with the official debut at this year's WSWA Conference. Hooters Spirits is a private label brand for Hooters of America, the iconic restaurant chain, with over 430 restaurants globally, and locations in 44 states. The product portfolio consists of Hooters Vodka, Hooters Gin, Hooters Rum, Hooters Tequila, Hooters American Whiskey and Hooters Shooter, a cinnamon flavored whiskey.

The brands will be featured in Hooters Restaurants across the country and available off premise as well, with a full national rollout, supported by a dynamic marketing plan. The anticipated shipping date is tentatively scheduled for June 2019. The company will have a series of launch events around the rollout and will be posting a sign up page on the company website for consumers interested in attending.