Warner Music Group announced the launch of Rhythm City, a first-of-its-kind music-themed social roleplay experience on Roblox. Developed in partnership with Gamefam a leading gaming and content company across metaverse platforms, Rhythm City will introduce users to artists and music through social roleplay and provide them access to a collection of digital items sold exclusively on Roblox. To build Rhythm City, WMG worked with Gamefam to create a unique experience that brings together key gaming elements with the magic of music.

Choosing from a variety of roles including music producer, DJ, dancer,?and many more, users will have the opportunity to explore, dance, and bond with friends while enjoying the world's hidden gems and competing in mini-music challenges. In addition, Rhythm City will host virtual concerts and events featuring select WMG artists. WMG has continuously built experiences in gaming and the metaverse through its groundbreaking partnerships and one-of-a-kind events.

Over the years, the company has brought several of its artists to the Roblox platform including Twenty One Pilots, Why Don't We, Ava Max, David Guetta, and Royal Blood . With the launch of Rhythm City, WMG continues their pursuit to push creative boundaries while providing new tools and resources for artists to build and extend their fan communities in this new digital era.