The following discussion should be read in conjunction with our consolidated financial statements and related notes thereto included in this quarterly report, and the audited consolidated financial statements and related notes included in our Annual Report on Form 10-K for the year ended December 31, 2019.





Overview



Water Now, Inc. was incorporated in Texas on February 10, 2016 to develop and
commercialize a gas/diesel and electric powered, portable device that processes
and purifies contaminated water. Our water purification product lines consist of
portable units capable of providing a cost-effective, safe and efficient method
of water purification.



We have also developed a flameless heating technology that allows us to
manufacture an electronically powered portable heating platform. The platform
uses no combustion or electronic heating elements. By avoiding traditional
heating elements, the product is ideal for facilities that generate vapors or
dust, such as paint and body shops, furniture manufacturers, fuel depots and
grain elevators. Our technology is anticipated to allow for the efficient
heating of large spaces such as warehouses and garages. We introduced to the
market our initial product offering, HydraHeat, in June 2019, but have yet to
generate revenue. The first product that we will make available to the market
will heat approximately 1,000 square feet. We are currently in the process of
obtaining a UL certification for the product.



On October 23, 2018, the Company formed HydraSpin USA, Inc., a Texas corporation
("HydraSpin"), as a wholly-owned subsidiary. HydraSpin is engaged in the
installation and operation of oil recovery systems deployed at saltwater
disposal wells associated with the oil industry. The utilized technology
developed by African Horizon Technologies (Pty) Ltd ("AHT") allows for the
separation of residual oil from water contained in the disposal sites so as to
minimize environmental contamination from the fluids containing oil.



On October 31, 2018, the Company entered into an Exclusive Sales Distribution
Agreement (the "AHT Agreement") with AHT whereby the Company serves as AHT s
exclusive distributor of the Hydraspin Hydro Cyclone technology in the United
States of America. Pricing is established in accordance with the AHT Agreement.
Products are paid 50% upon order and the balance being due FOB the port. Typical
lead-time to have a machine ready for deployment after it is ordered is sixty
(60) days.



The Company, through HydraSpin, contracts with owners of saltwater injection
wells to reclaim oil using systems manufactured by AHT but owned and operated by
HydraSpin. We derive revenue from sharing the proceeds of the oil recovered and
sold with the owner of the applicable disposal location, typically on a 50/50
basis. As of the current date, we have ordered 13 systems from AHT, of which we
have received six units. These units are currently not in operation but expect
to start operations in June 2021. There is currently no timeframe for receiving
the remaining seven units from the manufacturer.



On November 12, 2019, the Company, through its HydraSpin subsidiary, signed an
Exclusive Distributor Agreement (the "Agreement") in which the other party to
the agreement (the "Distributor") agrees to become the exclusive distributor of
HydraSpin products in certain Texas and New Mexico territories. HydraSpin shall
provide the products to the Distributor at no cost but HydraSpin will receive
certain net revenues from the sale of hydrocarbons produced by the deployed
units. HydraSpin s share will be 92% of Net Revenues, as that term is defined in
the Agreement, for the first 10 installed products and 85% for the eleventh
product installed and those products installed subsequently. In order for the
Distributor to maintain the exclusivity granted in the Agreement, it must deploy
products in 25 new locations during each 12-month period following the effective
date and all customer locations in the aggregate must generate an average of
7,500 barrels of water with at least 2% oil content in each per day. If the
Agreement is extended beyond the initial term of five years, the number of
customer locations to be secured to maintain exclusivity shall be increased

to
50 per year.



15




Oil prices have fallen dramatically in 2020, causing many producers to stop exploration activities. This situation and the global pandemic have effectively temporarily eliminated our ability to produce revenues from our HydraSpin activities.


On July 31, 2020, we entered into an Asset Sale and Purchase Agreement (the
"Agreement") to sell substantially all of our assets to RigMax H20, LLC (the
"Buyer"). On November 24, 2020, we exercised our right to unilaterally terminate
the Agreement. The termination of the Agreement was the result of
the Buyer's inability to fund the purchase price. We continue to evaluate the
matter with the Buyer and will provide additional information as it becomes

available.



Financial Overview



Revenue


For the nine months ended September 30, 2020, we generated revenues of approximately $7,600. Our ability to increase revenues will depend on the successful manufacturing and commercialization of our water purification and heater units and the continued development of contracts with our Hydraspin customers.

Research and Development Expenses

The Company expenses R&D costs as incurred. The Company's R&D activities related to activities undertaken to commercialize our water purification and heater products.

General and Administrative Expenses





General and administrative ("G&A") expenses consist primarily of salaries and
related costs for personnel, including stock-based compensation expense.
Subsequent to the active trading date of our common stock on August 14, 2018, we
have based the fair value of awards on the quoted closing bid price of our
common stock on the OTC Markets on the date of grant. Other G&A expenses include
professional fees for legal, finance, accounting, and consulting services,
insurance and rent.



We anticipate that our G&A expenses will increase in future periods to support
increases in our research and development activities and as a result of
increased headcount, expanded infrastructure, increased legal, compliance,
accounting and investor and public relations expenses associated with being a
public company and increased insurance premiums, among other factors.



Interest Expense


Interest expense consists of interest incurred on borrowings including amortization of beneficial conversation features and debt issue costs.

Critical Accounting Policies and Estimates


The preparation of the unaudited consolidated financial statements requires our
management to make estimates and assumptions that affect the reported amounts of
assets, liabilities, revenues and expenses, and related disclosure of contingent
assets and liabilities. On a regular basis, we evaluate these estimates,
including investment impairment. These estimates are based on management s
historical industry experience and on various other assumptions that are
believed to be reasonable under the circumstances. Actual results may differ
from these estimates.



For a description of the accounting policies that, in management s opinion,
involve the most significant application of judgment or involve complex
estimation and which could, if different judgment or estimates were made,
materially affect our reported financial position, results of operations, or
cash flows, see "Management s Discussion and Analysis of Financial Condition and
Results of Operations Significant Accounting Policies and Recent Accounting
Pronouncements" in our Annual Report on Form 10-K for the fiscal year ended
December 31, 2019 filed with the SEC on June 16, 2020.



16





During the nine months ended September 30, 2020, there were no significant
changes in our accounting policies and estimates other than the newly adopted
accounting standards that are disclosed in Note 1 to our consolidated financial
statements.

Results of Operations


For the three months ended September 30, 2020 and 2019 (unaudited)

Revenue



We generated revenues of $3,000 and $20,000 for the three months ended September
30, 2020 and 2019, respectively. We generated revenues of $3,000 and $0 from our
water purification products and oil recovery systems segments, respectively, for
the three months ended September 30, 2020. We generated revenues of $0 and
$20,000 from our water purification products and oil recovery systems segments,
respectively, for the three months ended September 30, 2019. We continue to
aggressively market our water purification products and oil recovery systems and
believe that demand will increase as current customers reorder and new customers
are acquired.



Operating expenses



Below is a summary of our operating expenses for the three months ended
September 30, 2020 and 2019:



                                          For the three months ended
                                                September 30,
                                            2020              2019                 2020 vs. 2019
                                                                                    $               %
Salaries and wages                     $   218,958       $    398,579        (179,621 )           (45 )%
Professional fees                          255,871            271,661         (15,790 )            (6 )%

Selling, general and administrative        213,751            385,772      

 (172,021 )           (45 )%
Total                                  $   688,580       $  1,056,012        (367,432 )           (35 )%




Salaries and wages decreased during the three months ended September 30, 2020
primarily related to decreases in the salaries, payroll taxes and benefits due
to a decrease in number of employees.



Professional fees decreased during the three months ended September 30, 2020 primarily related to decreases in consulting and stock-based compensation.

Selling, general and administrative decreased during the three months ended September 30, 2020 primarily related to decreases in advertising and marketing, shipping, and travel costs.





Segment contribution to loss from operations is presented in the table below:



                              For the Three Months

                              Ended September 30,

                                 2020           2019
Water purification products   $ 177,851     $   608,469
Oil recovery systems            141,196         196,485
General corporate               368,696         247,519
                              $ 687,743     $ 1,052,473






Segment loss from operations during the three months ended September 30, 2020
decreased primarily due to oil prices falling dramatically in 2020 along with
the global pandemic which have effectively temporarily eliminated our ability to
produce revenues. Because of these issues in 2020, we have significantly reduced
our headcount and other expenses throughout the company.



17





Other Expense



Below is a summary of our other expense for the three months ended September 30,
2020 and 2019:



                                          For the three months ended
                                                 September 30,
                                            2020             2019                  2020 vs. 2019
                                                                                     $               %
Interest expense                       $  784,712       $  3,760,191        (2,975,479 )           (79 )%

(Gain) Loss on derivative liability      (442,317 )         (832,566 )         390,249              47 %
Loss on extinguishment of debt                 -             130,052       

  (130,052 )          (100 )%
Total                                  $  342,395       $  3,057,677        (2,715,282 )           (89 )%




Interest expense decreased primarily related to amortization of debt issuance
costs on the convertible debt issued during the periods. We recorded a gain on
the change in fair value of derivative liability based on the value of the
derivatives as of September 30, 2020. We recorded a loss on extinguishment of
debt during the 2019 period due to paying off the convertible notes prior to
maturity.



Net Losses


We incurred net losses of $1,030,138 and $4,110,150 for the three months ended September 30, 2020 and 2019, respectively, because of the factors discussed above.

Net loss per share for the three months ended September 30, 2020 and 2019 was $(0.01) and $(0.10), respectively, based on the weighted-average number of shares issued and outstanding during the period.

For the nine months ended September 30, 2020 and 2019 (unaudited)

Revenue



We generated revenues of $8,000 and $334,000 for the nine months ended September
30, 2020 and 2019, respectively. We generated revenues of $6,000 and $2,000 from
our water purification products and oil recovery systems segments, respectively,
for the nine months ended September 30, 2020. We generated revenues of $308,000
and $26,000 from our water purification products and oil recovery systems
segments, respectively, for the nine months ended September 30, 2019. We
continue to aggressively market our water purification products and oil recovery
systems and believe that demand will increase as current customers reorder

and
new customers are acquired.



Operating expenses



Below is a summary of our operating expenses for the nine months ended September
30, 2020 and 2019:



                                           For the nine months ended
                                                 September 30,
                                            2020               2019                  2020 vs. 2019
                                                                                       $               %
Salaries and wages                     $    620,701       $  1,310,049          (689,348 )           (53 )%
Professional fees                           424,847            812,417          (387,570 )           (48 )%

Selling, general and administrative         582,464          1,087,673          (505,209 )           (46 )%
(Gain) Loss on sale of assets                19,988             (4,070 )   

      24,058             591 %
Total                                  $  1,648,000       $  3,206,069        (1,558,069 )           (49 )%



Salaries and wages decreased during the nine months ended September 30, 2020
primarily related to decreases in the salaries, payroll taxes and benefits due
to a decrease in number of employees.



18




Professional fees decreased during the nine months ended September 30, 2020 primarily related to decreases in consulting and stock-based compensation.

Selling, general and administrative decreased during the nine months ended September 30, 2020 primarily related to decreases in advertising and marketing, shipping, supplies, and insurance.


We recorded a loss on sale of assets during the nine months ended September 30,
2020 from the sale of our trucks and recorded a gain on sale of assets during
the nine months ended September 30, 2019 from the sale of our equipment.



Segment contribution to loss from operations is presented in the table below:



                              For the Nine Months

                              Ended September 30,

                                  2020            2019
Water purification products   $   498,137     $ 1,936,762
Oil recovery systems              484,486         541,599
General corporate                 662,002         674,395
                              $ 1,644,625     $ 3,152,756






Segment loss from operations during the nine months ended September 30, 2020
decreased primarily due to oil prices falling dramatically in 2020 along with
the global pandemic which have effectively temporarily eliminated our ability to
produce revenues. Because of these issues in 2020, we have significantly reduced
our headcount and other expenses throughout the company.



Other Expense



Below is a summary of our other expense for the nine months ended September 30,
2020 and 2019:



                                           For the nine months ended
                                                 September 30,
                                            2020               2019                  2020 vs. 2019
                                                                                       $               %
Interest expense                       $  2,933,520       $  4,885,981        (1,952,461 )           (40 )%

(Gain) Loss on derivative liability         867,361           (646,557 )       1,513,918             234 %
Other income                                   (895 )               -               (895 )          (100 )%
Loss on extinguishment of debt                   -             182,877     

    (182,877 )          (100 )%
Total                                  $  3,799,986       $  4,422,301          (622,315 )           (14 )%






Interest expense decreased primarily related to amortization of debt issuance
costs on the convertible debt issued during the periods. We recorded a loss on
the change in fair value of derivative liability based on the value of the
derivatives as of September 30, 2020 compared to a gain recorded as of September
30, 2019. We recorded a loss on extinguishment of debt during the 2019 period
due to paying off the convertible notes prior to maturity.



Net Losses


We incurred net losses of $5,444,611 and $7,575,057 for the nine months ended September 30, 2020 and 2019, respectively, because of the factors discussed above.

Net loss per share for the nine months ended September 30, 2020 and 2019 was $(0.08) and $(0.20), respectively, based on the weighted-average number of shares issued and outstanding during the period.





19




Liquidity and Capital Resources





Sources of Liquidity



Through September 30, 2020, we have generated revenues of $557,000. From
February 10, 2016 (inception) through September 30, 2020, we have incurred
losses aggregating $23.5 million. As of September 30, 2020, we had cash and cash
equivalents of $31,000. Our auditors issued a going concern opinion with respect
to our financial statements as of and for the year ended December 31, 2019 due
to the incurrence of significant operating losses, which raise substantial doubt
about our ability to continue as a going concern.



We have financed our operations to date primarily through private placements of
our common stock and borrowings. As of September 30, 2020, we had total
liabilities of approximately $13.0 million. We expect to continue to utilize
debt and equity to finance our operations until we become profitable.



Cash Flows



The following table sets forth the primary sources and uses of cash for the
period set forth below.



                                                         Nine months ended September 30,
                                                           2020                     2019

Net cash used in operating activities               $     (1,262,622 )         $ (2,505,897 )
Net cash provided by (used in) investing
activities                                          $        654,500           $ (1,990,783 )
Net cash provided by financing activities           $        572,988

$ 4,570,703


Net increase (decrease) in cash                     $        (35,134 )
   $     74,023




Operating activities. Our use of cash in operating activities resulted primarily
from our net loss, as adjusted for certain non-cash items and changes in
operating assets and liabilities. For the nine months ended September 30, 2020,
non-cash items mainly consisted of non-cash interest expense, changes in
derivative liabilities, and depreciation and amortization, and changes in
operating assets and liabilities mainly consisted of increases in accounts
payable and accrued expenses and decreases in prepaid expenses and security
deposits.



Investing activities. Cash provided by investing activities for the nine months
ended September 30, 2020 consisted of additions to property and equipment and
proceeds from sale of assets.



Financing activities. Cash provided by financing activities for the nine months
ended September 30, 2020 consisted primarily of proceeds from the issuance of
our note agreements, convertible note agreements, and advances from related
parties, offset by payments on notes payable, convertible notes payable, and
repayments to related parties.



Funding Requirements



We expect to continue to incur significant expenses and increasing operating
losses for the foreseeable future. We anticipate that our expenses will increase
substantially if and as we:


• establish a sales, marketing and distribution infrastructure to commercialize


   our water purification units and our other products;




 • maintain, expand and protect our intellectual property portfolio; and

• add operational and financial personnel to handle the public company reporting


   and other requirements to which we will be subject.




We expect that we will require additional capital to fund operations, including
hiring additional employees and increasing inventory levels, during the next
twelve (12) month period.



20





Because of the numerous risks and uncertainties associated with the development
and commercialization of our products, we are unable to estimate the amounts of
increased capital outlays and operating expenses associated with successfully
commercializing such products. Our future capital requirements will depend

on
many factors, including:


• the costs and timing of commercialization activities for our products,


   including manufacturing, sales, marketing and distribution;



• revenues received from sales of our products;

• the costs of preparing, filing and prosecuting patent applications, maintaining

and enforcing our intellectual property rights and defending intellectual


   property-related claims; and



• our ability to maintain manufacturing and distribution relationships on


   favorable terms, if at all.




Until such time, if ever, as we can generate substantial product revenues, we
expect to finance our cash needs through a combination of equity offerings, debt
financings, and strategic alliances. We do not have any committed external
source of funds. To the extent that we raise additional capital through the sale
of equity or convertible debt securities, the ownership interest of our
shareholders will be diluted, and the terms of these securities may include
liquidation or other preferences that adversely affect the rights of common
shareholders. Debt financing, if available, may involve agreements that include
covenants limiting or restricting our ability to take specific actions, such as
incurring additional debt, making capital expenditures or declaring dividends.
If we raise additional funds through strategic alliances or licensing
arrangements with third parties, we may have to relinquish valuable rights to
our technologies and future revenue streams or grant licenses on terms that may
not be favorable to us. If we are unable to raise additional funds through
equity or debt financings when needed, we may be required to delay, limit,
reduce or terminate our product development or future commercialization efforts
or grant rights to commercialize products that we would otherwise prefer to
develop and market ourselves.

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