The following discussion and analysis should be read in conjunction with our financial statements and the related notes. Our discussion includes forward-looking statements based upon current expectations that involve risks and uncertainties, such as our plans, objectives, expectations and intentions. Actual results and the timing of events could differ materially from those anticipated in these forward-looking statements as a result of a number of factors, including those set forth under the Risk Factors, Forward-Looking Statements and Business sections in this registration statement. We use words such as "anticipate," "estimate," "plan," "project," "continuing," "ongoing," "expect," "believe," "intend," "may," "will," "should," "could," and similar expressions to identify forward-looking statements.





Overview


Water Now, Inc. was incorporated in Texas on February 10, 2016 to develop and commercialize a gas/diesel and electric powered, portable device that processes and purifies contaminated water. Our water purification product lines consist of portable units capable of providing a cost-effective, safe and efficient method of water purification.

We have also developed a flameless heating technology that allows us to manufacture an electronically powered portable heating platform. The platform uses no combustion or electronic heating elements. By avoiding traditional heating elements, the product is ideal for facilities that generate vapors or dust, such as paint and body shops, furniture manufacturers, fuel depots and grain elevators. Our technology is anticipated to allow for the efficient heating of large spaces such as warehouses and garages. We anticipate introducing our initial product offering in August 2020.

On October 23, 2018 we formed HydraSpin. HydraSpin is engaged in the installation and operation of oil recovery machines deployed at salt water disposal wells associated with the oil industry. The utilized technology allows for the separation of oil from the water contained in the disposal sites so as to minimize environmental contamination from the fluids containing oil. We are currently in negotiations with potential third party manufactures of the product and hope to finalize an OEM agreement in late Q4 2020 or early Q1 2021. Thereafter, we will begin final testing of the retail product offering in hopes of making the product available to the public in Q3 2021.





Financial Overview



Revenue


For fiscal 2019, we generated revenues of approximately $234,000. Our ability to increase revenues will depend on the successful manufacturing and commercialization of our water purification and heater units and the continued development of contracts with our Hydraspin customers.



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Research and Development Expenses

The Company expenses R&D costs as incurred. The Company's R&D activities related to activities undertaken to commercialize our water purification and heater products.

General and Administrative Expenses

General and administrative ("G&A") expenses consist primarily of salaries and related costs for personnel, including stock-based compensation expense. To date, we have estimated the fair value of stock-based awards issued to employees, directors and non-employees based on prices paid by unrelated third-parties for the purchases of our common stock. Subsequent to the active trading date of our common stock on August 14, 2018, we have based the fair value of awards on the quoted closing bid price of our common stock on the OTC Markets on the date of grant. Other G&A expenses include patent costs, and professional fees for legal, finance, accounting services, and a legal settlement in 2018.

We anticipate that our G&A expenses will increase in future periods to support increases in our research and development activities and as a result of increased headcount, expanded infrastructure, increased legal, compliance, accounting and investor and public relations expenses associated with being a public company and increased insurance premiums, among other factors.





Interest Expense


Interest expense consists of interest incurred on borrowings including amortization of beneficial conversation features and debt issue costs.





Results of Operations


For the Years Ended December 31, 2019 and 2018





Revenue and Cost of Sales


We generated revenues of approximately $234,000 and $169,000 for the fiscal years ended December 31, 2019 and 2018, respectively. Gross profit (loss) was (62.9)% and 37.9% of sales for fiscal 2019 and 2018, respectively. The decrease in gross profit in 2019 was due to an increase in tariffs in China.



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Research and development expenses

Below is a summary of our research and development expenses for the fiscal year ended December 31, 2019 and 2018, respectively:





                                                    2019          2018

Payroll expense                                  $     -      $   742,000
Stock-based compensation expense                       -          558,000

Travel expense and other miscellaneous expense 39,000 70,000



Total                                            $ 39,000     $ 1,370,000

Payroll expenses related to our R&D function decreased during the year ended December 31, 2019 primarily related to decreases in the salaries, payroll taxes and benefits for our employees engaged in research and development.

Stock-based compensation expenses decreased during the year ended December 31, 2019 due to granting more stock awards to our employees and advisors during 2018.





Operating expenses



The following is a summary of our general and administrative expenses for the years ended December 31, 2019 and 2018, respectively:





                                          2019            2018

Salaries and wages                    $ 2,022,000     $ 1,744,000
Professional fees                       1,061,000       1,452,000
Selling, general and administrative     1,539,000         902,000
Gain on sale of assets                     (4,000 )            -
Total                                 $ 4,618,000     $ 4,098,000

Payroll expenses increased during the fiscal year ended December 31, 2019 primarily related to increases in salaries, payroll taxes and benefits for our employees needed for the increased levels of operations and the ramp up of our HydraSpin segment operations during 2019.

Professional fees decreased in 2019 primarily related to a decrease in consulting fees and a 2018 settlement of a lawsuit offset by an increase in audit fees.

Selling, general and administrative increased in 2019 primarily related to an increase in advertising and marketing, rent, shipping, and insurance offset by a decrease in supplies and parts.

We recorded a gain on sale of assets in 2019 from the sale of our equipment.

Segment contribution to loss from operations is presented in the table below:



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                                      For the Years
                                   Ended December 31,
                                  2019            2018
Water purification products   $ 1,308,383     $ 2,877,514
Oil recovery systems            1,542,250              -
General corporate               1,820,948       1,156,901
                              $ 4,671,581     $ 4,034,415

Water purification products loss from operations during the year ended December 31, 2019 decreased primarily due to a shift in our focus to the oil recovery systems segment of operations. The increase in oil recovery systems loss from operations during the year ended December 31, 2019 was due to the HydraSpin units being received during the year and expenses for setting up the unit, which mainly included payroll, supplies, and travel expenses. General corporate loss from operations during the year ended December 31, 2019 increased mainly due to increases in consulting, advertising, insurance, and payroll.





Other Income (Expense)


The following is a summary of our other income (expense) for the years ended December 31, 2019 and 2018, respectively:





                                                    2019            2018

Interest expense                               $ (5,271,000 )   $ (336,000 )
Change in fair value of derivative liability         52,000             -
Loss on extinguishment of debt                     (183,000 )           -
Total                                          $ (5,402,000 )   $ (336,000 )

Interest expense increased primarily related to amortization of debt issue costs on the convertible debt issued during 2019. We recorded a gain on the change in fair value of derivative liability during 2019 based on the value of the derivatives as of December 31, 2019. We recorded a loss on extinguishment of debt during 2019 due to paying off certain convertible notes prior to maturity.





Net Losses


We incurred net losses of $10.1 million and $4.4 million for the fiscal year ended December 31, 2019 and 2018, respectively, because of the factors discussed above.

Net loss per share for the fiscal year ended December 31, 2019 and 2018 was approximately $(0.24) and $(0.13), respectively, based on the weighted-average number of shares issued and outstanding during the years.





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Liquidity and Capital Resources





Sources of Liquidity


Through December 31, 2019, we have generated revenues of $549,000. From February 10, 2016 (inception) through December 31, 2019, we have incurred losses aggregating $18.0 million. As of December 31, 2019, we had cash and cash equivalents of $66,000. Our auditors issued a going concern opinion with respect to our financial statements as of and for the year ended December 31, 2019 due to the incurrence of significant operating losses, which raise substantial doubt about our ability to continue as a going concern.

We have financed our operations to date primarily through private placements of our common stock and borrowings. During the fiscal year ended December 31, 2019, we received approximately $300,000 in net proceeds from the issuance of our common stock. As of December 31, 2019, we had total liabilities of approximately $11 million. We expect to continue to utilize debt and equity to finance our operations until we become profitable.





Cash Flows


The following table sets forth the primary sources and uses of cash for the fiscal year ended December 31, 2019 and 2018, respectively.





                                                 2019             2018

Net cash used in operating activities $ (3,556,000 ) $ (2,464,000 ) Net cash used in investing activities (2,132,000 ) (378,000 ) Net cash provided by financing activities 5,701,000 2,893,000



Net increase in cash                        $     13,000     $     51,000

Operating activities. Our use of cash in operating activities resulted primarily from our net loss, as adjusted for certain non-cash items and changes in operating assets and liabilities. For the fiscal year ended December 31, 2019, non-cash items consisted of non-cash interest expense, common stock issued as payment for services and employee compensation, depreciation and amortization, loss on extinguishment of debt, and provision for bad debt expense and changes in operating assets and liabilities consisted of an increase in accounts receivable and an increase in accounts payable.

Investing activities. Cash used in investing activities consisted of purchases of property and equipment and payments on the distributorship agreement with AHT.

Financing activities. Cash provided by financing activities consisted primarily of proceeds from the issuance of our common stock in private placements and borrowing in the form of notes payable, advances from related parties and borrowings on revenue sharing liabilities, offset by payments on notes payable and repayments from related parties.



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Funding Requirements


We expect to continue to incur significant expenses and increasing operating losses for the foreseeable future. We anticipate that our expenses will increase substantially if and as we:





     •  establish a sales, marketing and distribution infrastructure to
        commercialize our water purification units and our other products;

     •  maintain, expand and protect our intellectual property portfolio; and

     •  add operational and financial personnel to handle the public company
        reporting and other requirements to which we will be subject
        .

We expect that we will require additional capital to fund operations, including hiring additional employees and increasing inventory levels, during the next twelve (12) month period.

Because of the numerous risks and uncertainties associated with the development and commercialization of our products, we are unable to estimate the amounts of increased capital outlays and operating expenses associated with successfully commercializing such products. Our future capital requirements will depend on many factors, including:





       •   the costs and timing of commercialization activities for our products,
           including manufacturing, sales, marketing and distribution;

       •   revenues received from sales of our products;

       •   the costs of preparing, filing and prosecuting patent applications,
           maintaining and enforcing our intellectual property rights and
           defending intellectual property-related claims; and

       •   our ability to maintain manufacturing and distribution relationships on
           favorable terms, if at all.



Until such time, if ever, as we can generate substantial product revenues, we expect to finance our cash needs through a combination of equity offerings, debt financings, and strategic alliances. We do not have any committed external source of funds. To the extent that we raise additional capital through the sale of equity or convertible debt securities, the ownership interest of our shareholders will be diluted, and the terms of these securities may include liquidation or other preferences that adversely affect the rights of common shareholders. Debt financing, if available, may involve agreements that include covenants limiting or restricting our ability to take specific actions, such as incurring additional debt, making capital expenditures or declaring dividends. If we raise additional funds through strategic alliances or licensing arrangements with third parties, we may have to relinquish valuable rights to our technologies and future revenue streams or grant licenses on terms that may not be favorable to us. If we are unable to raise additional funds through equity or debt financings when needed, we may be required to delay, limit, reduce or terminate our product development or future commercialization efforts or grant rights to commercialize products that we would otherwise prefer to develop and market ourselves.



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Significant Accounting Policies and Recent Accounting Pronouncements

The discussion and analysis of our financial condition and results of operations are based upon our financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America ("GAAP"). The preparation of financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On an on-going basis, we evaluate our estimates, including those related to revenue recognition, stock-based compensation, valuation of derivative liabilities, income taxes and contingencies and litigation, among others. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions. The accounting estimates and assumptions discussed in this section are those that we consider to be the most critical to an understanding of our financial statements because they inherently involve significant judgments and uncertainties. For a discussion of our significant accounting policies, refer to Note 3 - "Summary of Significant Accounting Policies and Recent Accounting Pronouncements" in the Notes to our Consolidated Financial Statements for the year ended December 31, 2019, included in this Annual Report.





Principles of Consolidation


The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary. Intercompany accounts and transactions have been eliminated in consolidation.





Cash and Cash Equivalents


Cash and cash equivalents consist primarily of deposit accounts with original maturities of three months or less.





Inventory


Inventory includes manufacturing parts and work in process for the Company's water purification equipment. Inventories are carried at the lower of cost (on a first-in, first-out ("FIFO")) basis, or net realizable value.





Use of Accounting Estimates


The preparation of consolidated financial statements in conformity with U. S. GAAP requires management to make estimates and assumptions that affect certain reported amounts in the consolidated financial statements and accompanying notes. Estimates and assumptions are based on historical experience, forecasted future events, and various other assumptions that we believe to be reasonable under the circumstances. Estimates and assumptions may vary under different



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circumstances and conditions. We evaluate our estimates and assumptions on an ongoing basis. We believe the accounting policies below are critical in the portrayal of our financial condition and results of operations.





Plant and Machinery


Plant and machinery are stated at cost less accumulated depreciation and depreciated on a straight-line basis over the estimated useful lives of the assets. Such lives vary from 4 to 7 years. Expenditures for major renewals and betterments that extend the useful lives of property and equipment are capitalized. Repair and maintenance costs are expensed as incurred. Depreciation expense totaled approximately $81,000 and $28,000 for the years ended December 31, 2019 and 2018, respectively. Accumulated depreciation totaled approximately $91,000 and $34,000 as of December 31, 2019 and 2018, respectively.





Revenue Recognition


In May 2014, the FASB issued Accounting Standards Update ("ASU") No. 2014-09, Revenue from Contracts with Customers ("ASU 2014-09"), which supersedes nearly all existing revenue recognition guidance under GAAP. The core principle of ASU 2014-09 is to recognize revenues when promised goods or services are transferred to customers in an amount that reflects the consideration to which an entity expects to be entitled for those goods or services. ASU 2014-09 defines a five-step process to achieve this core principle and, in doing so, more judgment and estimates may be required within the revenue recognition process than are required under existing GAAP. The standard's effective date has been deferred by the issuance of ASU No. 2015-14, and is effective for annual periods beginning after December 15, 2017, and interim periods therein. The guidance permits using either of the following transition methods: (i) a full retrospective approach reflecting the application of the standard in each prior reporting period with the option to elect certain practical expedients, or (ii) a retrospective approach with the cumulative effect of initially adopting ASU 2014-09 recognized at the date of adoption (which includes additional footnote disclosures). Early application is permitted but not before December 15, 2016, the ASU's original effective date. The Company adopted the new revenue recognition standard as of January 1, 2018 using the cumulative effect method, which did not have a material impact on its consolidated financial statements.

The Company recognizes revenue and related costs from the sale of its products at the time the products are shipped to the customer. Provisions for returns are established in the same period the related product sales are recorded.

Water purification products that have been sold are not subject to returns unless the product is deemed defective. Credits or refunds are recognized when they are probable and reasonably estimated. The Company's management reduces revenue to account for estimates of the Company's credits and refunds.





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Income Taxes


Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the estimated future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates in effect for the year in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities for a change in tax rate is recognized in income in the period that includes the enactment date. Valuation allowances are established when necessary to reduce deferred tax assets to the amounts more likely than not to be realized.

We account for uncertain tax positions in accordance with Financial Accounting Standards Board's ("FASB") Accounting Standards Codification ("ASC") 740-10, "Income Taxes." ASC 740-10 provides several clarifications related to uncertain tax positions. Most notably, a "more likely-than-not" standard for initial recognition of tax positions, a presumption of audit detection and a measurement of recognized tax benefits based on the largest amount that has a greater than 50 percent likelihood of realization. ASC 740-10 applies a two-step process to determine the amount of tax benefit to be recognized in the financial statements. First, we must determine whether any amount of the tax benefit may be recognized. Second, we determine how much of the tax benefit should be recognized (this would only apply to tax positions that qualify for recognition). No additional liabilities have been recognized as a result of the implementation. Accordingly, we have not recognized any penalty, interest or tax impact related to uncertain tax positions.





Stock-Based Expenses


We account for stock-based expenses under the provisions of ASC 718, "Compensation-Stock Compensation", which requires the measurement and recognition of expense for stock-based awards made to employees and directors based on estimated fair values on the grant date. The value of the portion of the award that is ultimately expected to vest is recognized as expense over the shorter of the period over which services are to be received or the vesting period.

We account for stock-based expenses awards to non-employees in accordance with ASC 505-50, "Equity-Based Payments to Non-Employees." In accordance with ASC 505-50, we determine the fair value of stock-based expenses awards granted as either the fair value of the consideration received or the fair value of the equity instruments issued, whichever is more reliably measurable.

We estimated the fair value of stock-based awards issued to employees, directors and non-employees based on prices paid by unrelated third-parties for the purchases of our common stock during the applicable period. Subsequent to the active trading date of our common stock on August 14, 2018, we have based the fair value of awards from August 14, 2018 through December 31, 2019 on the quoted closing bid price of our common stock on the OTC Markets on the date of grant.





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Research and development costs

The Company expenses research and development costs as incurred in accordance with ASC 730 "Research and Development". The Company's research and development activities related to activities undertaken to adapt the water purification technology contributed by its founder for commercial-scale manufacturing. Research and development expenses were approximately $39,000 and $1,370,000 for the years ended December 31, 2019 and 2018, respectively.





Earnings (Loss) Per Share


Basic earnings (loss) per share are computed by dividing the net income (loss) by the weighted-average number of shares of common stock and common stock equivalents such as outstanding stock options and warrants. Common stock equivalents represent the dilutive effect of the assumed exercise of the outstanding stock options and warrants, using the treasury stock method. The calculation of fully diluted earnings (loss) per share assumes the dilutive effect of the exercise of outstanding options and warrants at either the beginning of the respective period presented or the date of issuance, whichever is later.





Fair Value Measurements



ASC Topic 820, "Fair Value Measurement", requires that certain financial instruments be recognized at their fair values at our balance sheet dates. However, other financial instruments, such as debt obligations, are not required to be recognized at their fair values, but GAAP provides an option to elect fair value accounting for these instruments. GAAP requires the disclosure of the fair values of all financial instruments, regardless of whether they are recognized at their fair values or carrying amounts in our balance sheets. For financial instruments recognized at fair value, GAAP requires the disclosure of their fair values by type of instrument, along with other information, including changes in the fair values of certain financial instruments recognized in income or other comprehensive income. For financial instruments not recognized at fair value, the disclosure of their fair values is provided below under "Financial Instruments."

Nonfinancial assets, such as property, plant and equipment, and nonfinancial liabilities are recognized at their carrying amounts in the Company's balance sheets. GAAP does not permit nonfinancial assets and liabilities to be remeasured at their fair values. However, GAAP requires the remeasurement of such assets and liabilities to their fair values upon the occurrence of certain events, such as the impairment of property, plant and equipment. In addition, if such an event occurs, GAAP requires the disclosure of the fair value of the asset or liability along with other information, including the gain or loss recognized in income in the period the remeasurement occurred.

Recently Issued Accounting Pronouncements

Leases - In February 2016, the FASB issued ASU 2016-02, "Leases". This standard will require entities that lease assets-referred to as "lessees"-to recognize on the balance sheet the assets and liabilities for the rights and obligations created by those leases. The accounting by entities that own the assets leased by the lessee-also known as lessor accounting-will remain



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largely unchanged from current GAAP. ASU 2016-02 is effective for reporting periods beginning after December 15, 2018. Modified retrospective application is required, with optional practical expedients available. As a result of the adoption of ASC 842 on January 1, 2019, the Company recorded both operating lease right-of-use ("ROU") assets of $159,433 and lease liabilities of $154,518. The adoption of ASC 842 had an immaterial impact on the Company's Condensed Consolidated Statement of Operations and Condensed Consolidated Statement of Cash Flows for the year ended December 31, 2019. In addition, the Company elected the package of practical expedients permitted under the transition guidance within the new standard which allowed the Company to carry forward the historical lease classification.

Stock Compensation -- In June 2018, the FASB issued ASU 2018-07, Compensation-Stock Compensation (Topic 718): Improvements to Nonemployee Share-Based Payment Accounting. This ASU expands the scope of Topic 718, which currently only includes share-based payments issued to employees, to include share-based payments issued to nonemployees for goods and services. This ASU is effective for the Company for fiscal years beginning after December 15, 2018, including interim periods within that fiscal year. Early adoption is permitted, but no earlier than the Company's adoption of ASU 2014-09. The implementation of this new standard did not have a material impact on the Company's accompanying consolidated financial statements.

Statement of Cash Flows - In August 2016, the FASB issued ASU No. 2016-15, "Statement of Cash Flows (Topic 230): Classification of Certain Cash Receipts and Cash Payments (a consensus of the Emerging Issues Task Force)" ("ASU No. 2016-15"). ASU No. 2016-15 clarifies how certain cash receipts and payments should be presented in the statement of cash flows. ASU No. 2016-15 is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2017. The implementation of this new standard did not have a material impact on the Company's accompanying consolidated financial statements.

In August 2018, the FASB issued ASU No. 2018-13, Fair Value Measurement (Topic 820): Disclosure Framework-Changes to the Disclosure Requirements for Fair Value Measurement. ASU 2018-13 modifies the disclosure requirements of Accounting Standards Codification ("ASC") Topic 820 with certain removals, modifications, and additions. Eliminated disclosures that may affect the Company include (1) transfers between level 1 and level 2 of the fair value hierarchy, and (2) policies related to valuation processes and the timing of transfers between levels of the fair value hierarchy. Modified disclosures that may affect the Company include (1) a requirement to disclose the timing of liquidation of an investee's assets and the date when restrictions from redemption might lapse if the entity has communicated the timing publicly for investments in certain entities that calculate net asset value, and (2) clarification that the measurement uncertainty disclosure is to communicate information about the uncertainty in measurement as of the reporting date. Additional disclosures that may affect the Company include (1) disclosure of changes in unrealized gains and losses for the period included in other comprehensive income for recurring level 3 fair value measurements held at the end of the reporting period, and (2) disclosure of the range and weighted average of significant unobservable inputs used to develop level 3 fair value measurements. The update is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019. Early adoption is permitted for any removed or modified disclosures upon issuance of the ASU



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and delay adoption of the additional disclosures until the effective date. We do not believe this ASU will have a material effect on the Company's consolidated financial statements.

Off-Balance Sheet Arrangements

We have not entered into any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources and would be considered material to investors.





Tax Loss Carryforwards



We had a net operating loss carry-forward for federal and state tax purposes of approximately $13.5 million at December 31, 2019, that is potentially available to offset future taxable income, which no expiration. For financial reporting purposes, no deferred tax asset was recognized at December 31, 2019 and 2018 because management estimates that it is more likely than not that substantially all of the net operating losses will expire unused. As a result, the amount of the deferred tax assets considered realizable was reduced 100% by a valuation allowance. The change in the valuation allowance was approximately $1,510,000 and $918,000 for the fiscal years ended December 31, 2019 and 2018, respectively.

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