Christian Dior is a holding company organized around 5 areas of activity:
- sale of fashion products and leather goods (37.3% of net sales not including sold divisions): primarily Louis Vuitton, Fendi, Céline, Loewe, Givenchy, Kenzo, Thomas Pink, Berluti, Pucci and Loro Piana brands;
- selective distribution (30,1%): activity ensured through Sephora, DFS, Le Bon Marché and Ile de Beauté;
- sale of fragrances and cosmetic products (12.5%): fragrances (Christian Dior, Guerlain, Givenchy, Kenzo brands, etc.), makeup products (Make Up For Ever, Benefit Cosmetics, Fresh, Acqua di Parma, KVD Beauty, Ole Henriksen, etc.), etc.;
- sale of wines and spirits (11.5%): champagnes (Moët & Chandon, Mercier, Veuve Clicquot, Krug, etc.; No. 1 worldwide), wines (Dom Pérignon, Newton Vineyards, Château D'Yquem, etc.), cognacs (primarily Hennessy; No. 1 worldwide), whisky (primarily Glenmorangie) and vodka (Belevedere);
- sales of watches and jewelry (8.6%): Bvlgari, TAG Heuer, Zenith, Hublot, Chaumet and Fred brands.
In July 2017, the company sold the activity of design, manufacturing and sale of luxury articles.