Discover Financial Services has committed $5 million to provide assistance to Black-owned restaurants in the U.S. in the form of $25,000 grants for establishments nominated by customers.

Discover is asking consumers to nominate their favorite Black-owned restaurants on its Facebook, Instagram and Twitter pages before Oct. 31, and will randomly select 200 of the nominated restaurants to receive funding awards.

"COVID-19 has wreaked havoc on businesses across the United States and we want to help effect positive change by offering financial support to Black-owned restaurants, a segment of the economy that has been disproportionately impacted during this pandemic," Julie Loeger, executive vice president and president of U.S. Cards at Discover, said in a company release. "Through this campaign, people across the country can support their favorite Black-owned restaurants."

Nominations can be made on the following platforms by doing the following:

Twitter: Tweet and mention the restaurant's name and @Discover, #EatItForward and #Sweepstakes.

Facebook: Nominate a restaurant by tagging them in the comments section of a post where Discover is asking for nominations for the $5 million commitment.

Instagram: Upload a photo from a user that is related to the nominated restaurant and tag @Discover, #EastItForward, #Sweepstakes and mention the restaurant's Instagram account or just the name within the photo caption.

Weekly drawings will begin July 13, with 17 consecutive drawings until the final drawing in November. To kick off the nominations, three restaurants have already been selected, including: Back in the Day bakery in Savannah, Georgia, Post Office Pies in Birmingham, Alabama and Rodney Scott's BBQ, which has locations in Birmingham and Charleston, South Carolina.

Official rules can be found at www.EatItForwardTerms.com.

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