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MarketScreener Homepage  >  Equities  >  Italian Stock Exchange  >  Fiat Chrysler Automobiles    FCA   NL0010877643

FIAT CHRYSLER AUTOMOBILES

(FCA)
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Fiat Chrysler Automobiles : FCA appoints IMG to manage Global Licensing for Fiat, Fiat 500, Fiat Professional, ...

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06/18/2019 | 06:59am EDT
18 June 2019
FCA appoints IMG to manage Global Licensing for Fiat, Fiat 500, Fiat Professional, Alfa Romeo, Lancia and Abarth

FCA Italy S.p.A. and FCA Group Marketing S.p.A. have choosen IMG to manage global licensing for its Fiat, Fiat 500, Fiat Professional, Alfa Romeo, Lancia and Abarth brands. The new partnership now sees IMG representing the entire FCA Group, already being the licensing agent for the group's US-based brands Jeep, RAM, Dodge and Chrysler.

IMG will focus on growing the Italian automotive brands' presence internationally through a range of licensed categories from toys, video games and collectibles to broad-based brand lifestyle programmes and technical products.

The collaboration also includes management of the Fiat, Fiat 500, Fiat Professional, Alfa Romeo, Lancia and Abarth brands' existing licensing programmes globally.

Cristiano Fiorio, Head of Brand Communication, FCA EMEA region, said: 'We selected IMG after in-depth and thorough research, because they were able to interpret, envisage and foresee the importance of growing brand extension, while being rigorous on the protection of the brands' identities and values. They have been able to create a sustainable business plan, and at the same time demonstrate how to sustain brand equity.'

Bruno Maglione, President of Licensing, IMG, commented: 'We are delighted to be working with these world-renowned Italian brands - each rich in heritage, individual identity and popularity. We see great opportunities to leverage the strengths of this compelling brand portfolio and their diverse brand profiles.'

IMG will take a region-by-region approach to developing and extending each of the brands' licensing programmes through a transnational team led by IMG's Milan office in Italy.

Turin, 18 June 2019

About IMG

IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world's greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor network.

About FCA

Fiat Chrysler Automobiles (FCA) is a global automaker that designs, engineers, manufactures and sells vehicles in a portfolio of exciting brands, including Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ram and Maserati. It also sells parts and services under the Mopar name and operates in the components and production systems sectors under the Comau and Teksid brands. FCA employs nearly 200,000 people around the globe.

Disclaimer

Fiat Chrysler Automobiles NV published this content on 18 June 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 18 June 2019 10:58:07 UTC

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Financials (EUR)
Sales 2019 111 B
EBIT 2019 6 618 M
Net income 2019 4 603 M
Finance 2019 4 584 M
Yield 2019 7,50%
P/E ratio 2019 4,37x
P/E ratio 2020 4,36x
EV / Sales2019 0,13x
EV / Sales2020 0,12x
Capitalization 18 813 M
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Mean consensus HOLD
Number of Analysts 28
Average target price 14,60  €
Last Close Price 12,01  €
Spread / Highest target 133%
Spread / Average Target 21,6%
Spread / Lowest Target -16,7%
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Managers
NameTitle
Michael Mark Manley Chief Executive Officer & Executive Director
John Jacob Philip Elkann Chairman
Richard Keith Palmer CFO & COO-Systems & Castings
Harald J. Wester Chief Technology Officer
Andrea Agnelli Non-Executive Director
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